Heather Robinson - Marketing Plan
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How often?
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Newsletters
once a month, plus announcements for events
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Magazines2-3x a quarter
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Websites/Blogstwice a month
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Local Publications
appear in each about once a year
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Galleries
as you find ones that fit your brand, try to have a piece in 2 galleries at any given time
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Instagram
strive to post once every day and interact 3x per day
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Facebook
strive to post (or schedule for) twice a day and interact briefly once every three days
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Giveawaysonce a year-ish
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Facebook Ads
when funds permit, try to do an ad for a week at a time twice a quarter until you find one with worthwhile ROI
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Licensing
strive for 3-5 contracts at a time
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customers
all of them every 7-8 months unless they stop responding/interacting with you
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Collaborations with Businesses
as opportunities arise that fit, strive for around 2 per year
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Brick and Mortar Wholesaling
as opportunities arise that fit, strive to always have around 2 at a time
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*In most of these, you need to pitch 3 times to get one yes, more for licensing.
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