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 On-Page SEO Checklist
 (Repeat this checklist for every keyword-targeted page)
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CategoryCheckGradeObservations/NotesCompleted
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Performance1. Do you have Google Analytics tracking set up?
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Performance2. Are you tracking your primary keyword phrase?
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Crawling & Indexing3. Is your page crawlable?
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Crawling & Indexing4. Is your page indexable?
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Keywords5. Are you targeting the right keyword?
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Keywords6. Have you already targeted this keyword?
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Keywords7. Does your page satisfy search intent?
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Keywords8. Is your primary keyword in the title?
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Keywords9. Is your title click worthy?
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Keywords10. Can you add modifiers to your title?
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Keywords11. Have you used all your title tag real estate?
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Keywords12. Is your page title wrapped in an H1 tag?
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Keywords13. Is your primary keyword in the meta description?
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Keywords14. Is your meta description click worthy?
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Keywords15. Is your primary keyword in the URL?
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Keywords16. Is your URL structure lean?
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Keywords17. Is your primary keyword in the first sentence?
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Keywords18. Is your keyword density too aggressive relative to your competitors?
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Keywords19. Have you added variations of your primary keyword into the copy?
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Keywords20. Have you added synonyms (LSI keywords) of your primary keyword into the copy?
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Content21. Is your page different & better than your competitors?
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Content22. Is your copy free of spelling and grammatical errors?
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Content23. Is your copy longer (on average) than your competitors?
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Content24. Is your copy written well?
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Content25. Is your copy scannable?
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Content26. Is your copy written for an 8th grader?
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Content27. Is your copy engaging?
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Content28. Does your copy use short paragraphs?
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Content29. Are your headings structured logically?
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Content30. Is your copy using descriptive headings?
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Content31. Have you used keyword variations, LSIs, or synonyms in your headings?
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Content32. Is your copy using bullet points and numbered lists?
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Content33. Is your copy “fresh”?
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Images34. Does your page have as many or more images than your competitors?
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Images35. Are your images unique to your website?
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Images36. Are your images high-quality?
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Images37. Are you using the right image format?
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Images38. Are your images sized appropriately?
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Images39. Are your images compressed?
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Images40. Do your images have descriptive file names?
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Images41. Do all of your images have descriptive and accurate tag descriptions?
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Video42. Does your page have video content?
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Video43. Are the videos relevant to page/primary keyword?
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Video44. Are the videos unique to your brand?
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Video45. Are the videos high-quality and valuable?
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Video46. Are the videos content responsive?
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Video47. Are the videos hosted on the right platform?
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Video48. Are the videos optimized?
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Links49. Does your page have internal links?
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Links50. Are your internal links using descriptive anchor text?
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Links51. Are your internal links optimized based on first link priority?
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Links52. Does the page have breadcrumbs?
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Links53. Are you internal links useful?
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Links54. Are all your internal links using preferred URLs?
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Links55. Does your page have external links?
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Links56. Are all affiliate, sponsored, or paid links using a “NoFollow” tag?
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Links57. Do all your external links set to open in a new window?
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Links58. Does your page have broken links?
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Links59. Are all your links clearly links?
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User Experience (UX)60. Does your page load in less than 3 seconds?
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User Experience (UX)61. Is your page responsive and mobile friendly?
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User Experience (UX)62. Does your website have an SSL certificate installed?
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User Experience (UX)63. Is your font type legible and easy to read on all devices?
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User Experience (UX)64. Is your font size large enough to easily read on all devices?
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User Experience (UX)65. Does your page use aggressive interstitials?
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User Experience (UX)66. Does your page have aggressive ad placements?
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Local67. Is your address prominently displayed?
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Structured Data68. Is your address using structured data?
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Structured Data69. Is your page using structured data?
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Structured Data70. Is the structured data set up correctly?
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YMYL & E-A-T71. Are you giving health, financial or legal advice?
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YMYL & E-A-T72. Does your page have the appropriate disclaimers?
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YMYL & E-A-T73. Does your page list and link to all sources of information?
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YMYL & E-A-T74. Does your blog content have a visible author?
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YMYL & E-A-T75. Is the author credible and qualified to write about the topic?
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YMYL & E-A-T76. Does every blog post have a detailed author box/bio?
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YMYL & E-A-T77. Does each author have a dedicated and detailed author page?
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Goal Completions78. Does the page have a clear call-to-action (CTA)?
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Goal Completions79. Is the page shareable?
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Design & User Interface (UI)80. Is the website design modern and updated?
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