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Search operatorWhat it doesExample
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“ ”Search for results that mention a word or phrase.“steve jobs”
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ORSearch for results related to X or Y.jobs OR gates
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|Same as OR:jobs | gates
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ANDSearch for results related to X and Y.jobs AND gates
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-Search for results that don’t mention a word or phrase.jobs -apple
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*Wildcard matching any word or phrase.steve * apple
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( )Group multiple searches.(ipad OR iphone) apple
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define:Search for the definition of a word or phrase.define:entrepreneur
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cache:Find the most recent cache of a webpage.cache:apple.com
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filetype:Search for particular types of files (e.g., PDF).apple filetype:pdf
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ext:Same as filetype:apple ext:pdf
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site:Search for results from a particular website.site:apple.com
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related:Search for sites related to a given domain.related:apple.com
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intitle:Search for pages with a particular word in the title tag.intitle:apple
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allintitle:Search for pages with multiple words in the title tag.allintitle:apple iphone
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inurl:Search for pages with a particular word in the URL.inurl:apple
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allinurl:Search for pages with multiple words in the URL.allinurl:apple iphone
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intext:Search for pages with a particular word in their content.intext:apple iphone
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allintext:Search for pages with multiple words in their content.allintext:apple iphone
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weather:Search for the weather in a location.weather:san francisco
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stocks:Search for stock information for a ticker.stocks:aapl
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map:Force Google to show map results.map:silicon valley
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movie:Search for information about a movie.movie:steve jobs
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inConvert one unit to another.$329 in GBP
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source:Search for results from a particular source in Google News.apple source:the_verge
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before:Search for results from before a particular date.apple before:2007-06-29
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after:Search for results from after a particular date.apple after:2007-06-29
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Source: https://ahrefs.com/blog/google-advanced-search-operators/
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When to use Google search operators
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1. Find possible indexing issuessite:
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filetype:
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2. Find and analyze your competitorsrelated:
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intitle:("what is"|"what are")
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3. Find guest post opportunitiescoffee intitle:"write for us" inurl:write-for-us
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4. Find resource page opportunities[topic] intitle:resources inurl:resources
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5. Find files you don’t want in Google’s indexfiletype:
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7. Find opportunities to add internal linkssite:ahrefs.com/blog "SEO tips"
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8. Find “best” listicles that don’t mention your brandtitle:"best [whatever]" -[yourbrand]
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9. Find websites that have reviewed competitorsallintitle:review ([competitor 1] OR [competitor 2])
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10. Find relevant Quora questions to answersite:quora.com inurl:([topic 1] | topic 2)
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11. Find how fast your competitors are publishing new contentCombine the site: operator with before: and/or after: operators to find out how much content any competitor has published in a given time period.
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