| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Compare the user experience of each flower delivery service and determine their strenghts and weaknesses. | ||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | ||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Brand identity | Tone | Descriptiveness | ||
5 | Get flowers daily | Direct | Delivery in Bengluru, Karnataka | Generic flowers subscription, garlands for Puja, Loose flowers, Flower decorations, Bouquets | INR 49 to INR 5000 | https://getflowersdaily.com/ | Small | Users who want generic flowers for puja and offerings. Bridal flower jewelery | Flower decorations for various events | Needs Work ~The landing age of the website is a bit confusing as alot of elements are put togther | Needs work ~ The app is actually the website showed in moble version. ~Not reposnsive | GOOD +Daily use puja flowers available at low prices +local vendors can register to provide floral services +Bridal floral jewellery available. (Can be a success or a drawback too. There can be a whole different target audience for bridal floral jewellery and hence thisfetaure is a bit unusual and unnecessary too.) +Customer testimonials available +Venue decorations with flowers available ~ minimum INR 499 order value. ~No COD availibilty ~No schedule options ~No exotic collection ~no customization of bouqets | NEEDS WORK ~Only english language available ~Some imagery is blur ~No ALT text for images | OKAY +Nav bar in website kind of makes it easier to search what is needed ~But overall, difficult to Navigate, lots of CTA available ~App is not usable | OKAY +Consistent color scheme, typography ~inconsistent imagery | Friendly and Indirect | GOOD + All key info is present +Too descriptive store policies and long to read | |
6 | Bloombombs | Direct | Delivery in Mumbai Maharashtra | Flower Subscription for exotic flowers, dried flowers | INR 285 to INR 4000 | https://www.bloombombs.com/ | Small | Users who want subscription exotic flowers | Dried aesthetic flowers for home decor | Good + Visually appealing and aesthetic ~Landing page could be better | NO MOBILE APP | VERY GOOD +dried flowers for home decor +weekly/monthly subscriptions + fancy succulents available + fancy gift boxes +packaged in boxes with safety + loose exotic flowers available + each catalgoue has a good description about the flowers + Pet-friendly options in subscriptions ~ high priced ~ limited collection ~only exotic flowers are available ~instant delivery not available (Some unique options available and the branding is amazing) ~testimonials not available ~no customization of bouqets | GOOD +Compatible with screen readers +Clear imagery ~No ALT text for images ~Only english language available | GOOD + Easy to navigate and find what is needed as limited collection +Fun to use becuase of catalgue descriptions | OUTSTANDING +Very strong brand identity inlcuding colors, typography, logo and imagery +Good art of direction | Fun and Indirect | RATING + All necessary info available | |
7 | Nursery Live | Direct | Delivery All over India | Flowers and Plants, Sedlings, Gardening tools, Gifts | INR 55 to INR 23,970 | https://www.nurserylive.com/ | Large | Users who want flowers, plants seedlings which are both generic and exotic | Availibilty of gardenig tools and gardening workshops | Good + Good landing page +Their major services and features are displayed on the landing page ~Difficult to navigate due to lots of CTAs and options available | Good + Fully responsive + Easy to navigate than the website ~UI can be improved. | GOOD +Great variety like flowers, seedlings, plants, soil and fertilizer, gifts etc. +Deals and offers available +planting and gardening blogs +Care taking instructions in each catalogue and description available +testimonials and reviews available +easy navigation to the flowers/plant we want +wishlist ~No schedulable delivery ~no customization of bouqets ~chatbot is available but redirects to the browser ~imagery used in catelogues is blur ~Only online payment options(takes alot of time for resposne) | OKAY +App text is easy to read ~Only english language available ~No ALT text for images | GOOD + Easy to navigate and find what is needed as limited collection +Fun to use becuase of catalogue descriptions | GOOD +Good use of imagery +Consistnet color scheme | Friendly and Direct | Good + All key info is present ~Too descriptive catalogues and long to read | |
8 | FlowerAura | Indirect | Delivery All over India | Bouquets, Personalized Gifts, Cakes, Fancy Plants | INR 299 to INR 5000 | https://www.floweraura.com/ | Large | Users who want exotic flowers along with gift hampers and cakes just for special occassions | Add reminders of birthdays, anniversaries to get flowers delivered on that particular occassion | Good +Minimal and easy to use ~ The visual appeal ccan be improved | Okay + Fully reposnsive ~The top navigation of the app has unnecessry icons placed. ~text is small to read, less accessibilty | Very GOOD + Reminders for flower deliery on occassions + Flower Boxes availbale according to different occassions, colors and types +Easy to navigate and find required flowers - Drawbacks +cakes and gifts available +Same day delivery available +Presearved flowers available +Testimonials and reviews available +descriptions and caring tips available +Suggests addons such as greeting cards and chocolates after items added to cart +can add special note to orders +Schdueable delivery(Early morning, Fixtime, Night) available but taes extra charges INR 200. Fixtime delivery has time slots to choose from. +Special instructions can be added. ~No COD ~no customization of bouqets ~No subscription ~loose flowers not available ~high prices of hampers ~Generic flowers ot available | OKAY +Chatbots available ~Only english language available | GOOD + Easy to navigate and find what is needed as limited collection +Fun to use becuase of catalgue descriptions | RATING +Good use of imagery +Consistnet color scheme | Friendly and Direct | GOOD +All key info is present +Easy to follow | |