| A | B | C | D | E | F | G | H | I | J | K | L | M | N | |
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1 | HOLIDAY PLANS 2024: AN AMÁRACH SURVEY FOR DMG MEDIA | |||||||||||||
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3 | The data in these tables is based on a representative sample of Irish adults (18+) surveyed via Amárach's QuickPoll Panel on 9th/10th January 2024 | |||||||||||||
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5 | Q1. Thinking about your travel plans for the year ahead, where do you plan to go on holiday in 2024? Select all that apply | |||||||||||||
6 | BASE : All Adults | |||||||||||||
7 | GENDER | AGE | CLASS | REGION | ||||||||||
8 | TOTAL | Male | Female | Under 35s | 35-44 | 45-54 | 55+ | ABC1F50+ | C2DEF50- | Dublin | Leinster (excluding Dublin) | Munster | Connaught or Ulster | |
9 | TOTAL | 1100 | 539 | 561 | 302 | 224 | 198 | 375 | 559 | 541 | 320 | 292 | 296 | 192 |
10 | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | |
11 | Ireland | 34% | 41% | 28% | 40% | 33% | 24% | 35% | 36% | 33% | 33% | 32% | 36% | 38% |
12 | Europe | 62% | 64% | 61% | 74% | 57% | 57% | 59% | 73% | 51% | 71% | 62% | 57% | 56% |
13 | UK | 17% | 19% | 14% | 24% | 13% | 14% | 14% | 19% | 14% | 18% | 12% | 16% | 22% |
14 | USA | 6% | 5% | 7% | 5% | 6% | 8% | 7% | 8% | 4% | 8% | 6% | 5% | 7% |
15 | Canada | 1% | 2% | 1% | 1% | 1% | 1% | 2% | 2% | 1% | 1% | 2% | 1% | 1% |
16 | Australia | 2% | 1% | 3% | 3% | * | 1% | 2% | 2% | 2% | 3% | 1% | 1% | 4% |
17 | New Zealand | 1% | 1% | 1% | 1% | 0 | * | 1% | 1% | * | 1% | 1% | * | 0 |
18 | Central America | * | 0 | 1% | 1% | * | * | * | 1% | * | * | 0 | 1% | 1% |
19 | South America | * | 1% | * | * | 1% | 0 | * | 1% | 0 | 1% | 0 | * | 1% |
20 | Africa | 1% | 2% | 1% | 0 | 1% | 3% | 1% | 2% | * | 2% | 2% | 1% | 1% |
21 | The Caribbean | * | * | * | 1% | * | * | * | 1% | 0 | 1% | * | * | 0 |
22 | Asia | 2% | 3% | 2% | 2% | 4% | 3% | 1% | 3% | 2% | 4% | 1% | 3% | 2% |
23 | Middle East | * | * | 1% | 1% | * | * | * | 1% | 0 | * | 1% | 1% | 1% |
24 | Other (please specify) | 3% | 2% | 5% | 6% | 2% | 3% | 3% | 1% | 6% | 2% | 2% | 7% | 2% |
25 | I do not plan to go on holiday in 2024 | 17% | 14% | 19% | 7% | 20% | 24% | 19% | 10% | 24% | 13% | 16% | 18% | 22% |
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28 | Q2. If holidaying in Ireland: which county/counties do you plan to visit? | |||||||||||||
29 | BASE : Plan to go on holidays in Ireland | |||||||||||||
30 | GENDER | AGE | CLASS | REGION | ||||||||||
31 | TOTAL | Male | Female | Under 35s | 35-44 | 45-54 | 55+ | ABC1F50+ | C2DEF50- | Dublin | Leinster (excluding Dublin) | Munster | Connaught or Ulster | |
32 | TOTAL | 375 | 219 | 156 | 121 | 74 | 48 | 133 | 199 | 176 | 104 | 92 | 107 | 72 |
33 | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | |
34 | Kerry | 38% | 39% | 36% | 42% | 31% | 33% | 40% | 40% | 36% | 32% | 31% | 65% | 15% |
35 | Galway | 36% | 38% | 34% | 44% | 31% | 26% | 36% | 36% | 37% | 37% | 36% | 36% | 37% |
36 | Cork | 34% | 35% | 31% | 42% | 27% | 23% | 33% | 31% | 36% | 33% | 23% | 54% | 18% |
37 | Dublin | 25% | 25% | 24% | 36% | 20% | 29% | 16% | 22% | 28% | 15% | 19% | 41% | 23% |
38 | Donegal | 20% | 18% | 23% | 10% | 22% | 22% | 28% | 20% | 20% | 25% | 23% | 11% | 24% |
39 | Wexford | 17% | 13% | 23% | 15% | 20% | 15% | 19% | 21% | 14% | 26% | 16% | 18% | 5% |
40 | Clare | 14% | 12% | 17% | 6% | 17% | 21% | 18% | 15% | 14% | 15% | 13% | 21% | 6% |
41 | Sligo | 13% | 14% | 11% | 19% | 8% | 7% | 12% | 16% | 10% | 11% | 8% | 2% | 38% |
42 | Waterford | 13% | 11% | 17% | 12% | 9% | 24% | 13% | 18% | 8% | 12% | 12% | 23% | 4% |
43 | Mayo | 12% | 12% | 11% | 5% | 11% | 13% | 18% | 10% | 14% | 15% | 10% | 6% | 18% |
44 | Kilkenny | 11% | 7% | 17% | 15% | 4% | 10% | 13% | 13% | 9% | 7% | 16% | 18% | 1% |
45 | Limerick | 10% | 14% | 5% | 20% | 10% | 6% | 3% | 7% | 14% | 8% | 2% | 24% | 3% |
46 | Tipperary | 8% | 4% | 13% | 10% | 3% | 10% | 8% | 11% | 4% | 8% | 6% | 14% | 1% |
47 | Kildare | 7% | 7% | 7% | 7% | 12% | 7% | 4% | 6% | 7% | 10% | 4% | 5% | 9% |
48 | Wicklow | 7% | 6% | 8% | 2% | 11% | 10% | 7% | 8% | 5% | 13% | 5% | 4% | 4% |
49 | Longford | 6% | 5% | 8% | 5% | 10% | 11% | 3% | 7% | 5% | 5% | 7% | 2% | 12% |
50 | Westmeath | 5% | 6% | 3% | 6% | 5% | 7% | 3% | 4% | 6% | 7% | 7% | 0 | 6% |
51 | Antrim | 5% | 5% | 6% | 4% | 5% | 4% | 7% | 4% | 6% | 7% | 2% | 4% | 8% |
52 | Cavan | 4% | 4% | 5% | 5% | 2% | 4% | 5% | 5% | 3% | 3% | 7% | 1% | 7% |
53 | Leitrim | 4% | 3% | 5% | 0 | 2% | 6% | 7% | 3% | 5% | 5% | 4% | 0 | 7% |
54 | Derry | 4% | 5% | 2% | 2% | 3% | 8% | 4% | 5% | 2% | 6% | 2% | 1% | 7% |
55 | Carlow | 3% | 3% | 3% | 0 | 3% | 7% | 4% | 3% | 3% | 4% | 3% | 1% | 4% |
56 | Meath | 3% | 2% | 5% | 2% | 2% | 4% | 3% | 3% | 2% | 4% | 4% | 2% | 2% |
57 | Down | 3% | 3% | 2% | 1% | 2% | 5% | 4% | 4% | 2% | 4% | 1% | 1% | 6% |
58 | Fermanagh | 3% | 1% | 5% | 4% | 3% | 4% | * | 3% | 3% | 3% | 0 | 0 | 10% |
59 | Roscommon | 2% | 2% | 2% | 0 | 3% | 3% | 4% | 1% | 3% | 3% | 4% | 1% | 1% |
60 | Laois | 1% | 1% | 1% | 0 | 0 | 5% | 2% | 1% | 1% | 2% | 0 | 1% | 2% |
61 | Louth | 1% | 1% | 2% | 1% | 0 | 0 | 3% | 2% | 1% | 2% | 2% | 0 | 2% |
62 | Monaghan | 1% | 1% | 0 | 0 | 1% | 0 | 2% | 2% | 0 | 1% | 2% | 0 | 0 |
63 | Offaly | 1% | 1% | 2% | 0 | 2% | 4% | 2% | 1% | 2% | 0 | 3% | 1% | 2% |
64 | Armagh | 1% | 2% | 0 | 1% | 1% | 0 | 1% | 2% | 0 | 3% | 0 | 0 | 1% |
65 | Tyrone | 1% | 1% | 1% | 0 | 1% | 2% | 1% | 1% | * | 1% | 1% | 1% | 1% |
66 | ||||||||||||||
67 | Q3. Approximately how much do you expect to spend on holidays this year? Please include flights, accommodation, spending money etc. | |||||||||||||
68 | BASE : Expect to go on holidays in 2024 | |||||||||||||
69 | GENDER | AGE | CLASS | REGION | ||||||||||
70 | TOTAL | Male | Female | Under 35s | 35-44 | 45-54 | 55+ | ABC1F50+ | C2DEF50- | Dublin | Leinster (excluding Dublin) | Munster | Connaught or Ulster | |
71 | TOTAL | 915 | 462 | 453 | 281 | 180 | 151 | 304 | 503 | 412 | 278 | 244 | 244 | 150 |
72 | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | |
73 | Mean Score | €2,922 | €3,095 | €2,745 | €2,412 | €2,941 | €3,360 | €3,165 | €3,265 | €2,504 | €3,332 | €2,656 | €2,881 | €2,660 |
74 | ||||||||||||||
75 | ||||||||||||||
76 | Q4. What's the most glamorous European city for a girls’ getaway? Select one | |||||||||||||
77 | BASE : Women | |||||||||||||
78 | GENDER | AGE | CLASS | REGION | ||||||||||
79 | TOTAL | Female | 18-34 | 35-44 | 45-54 | 55+ | ABC1F50+ | C2DEF50- | Dublin | Leinster (excluding Dublin) | Munster | Connaught or Ulster | ||
80 | TOTAL | 561 | 561 | 183 | 132 | 94 | 152 | 264 | 296 | 172 | 143 | 152 | 94 | |
81 | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | ||
82 | Paris | 19% | 19% | 13% | 24% | 17% | 22% | 19% | 18% | 18% | 15% | 19% | 26% | |
83 | Santorini | 16% | 16% | 21% | 20% | 17% | 7% | 21% | 12% | 12% | 19% | 19% | 17% | |
84 | Rome | 9% | 9% | 12% | 6% | 7% | 10% | 13% | 5% | 16% | 8% | 7% | 2% | |
85 | Barcelona | 9% | 9% | 12% | 7% | 9% | 8% | 11% | 8% | 8% | 5% | 14% | 11% | |
86 | Lisbon | 7% | 7% | 10% | 3% | 3% | 7% | 9% | 4% | 12% | 6% | 2% | 4% | |
87 | Other (please specify) | 7% | 7% | 1% | 9% | 11% | 9% | 4% | 9% | 6% | 9% | 7% | 6% | |
88 | Ibiza | 6% | 6% | 11% | 3% | 4% | 4% | 2% | 10% | 2% | 4% | 12% | 6% | |
89 | London | 5% | 5% | 5% | 5% | 8% | 5% | 5% | 6% | 7% | 3% | 5% | 7% | |
90 | Budapest | 5% | 5% | 11% | 3% | 2% | 1% | 2% | 7% | 0 | 14% | 3% | 3% | |
91 | Venice | 4% | 4% | 0 | 7% | 5% | 7% | 5% | 4% | 3% | 6% | 5% | 4% | |
92 | Vienna | 4% | 4% | 1% | 3% | 4% | 7% | 3% | 5% | 6% | 3% | 2% | 2% | |
93 | Prague | 3% | 3% | 1% | 5% | 5% | 2% | 1% | 4% | 2% | 3% | 3% | 3% | |
94 | Copenhagen | 2% | 2% | 1% | 1% | 3% | 2% | 1% | 2% | 2% | 2% | 1% | 1% | |
95 | Madrid | 2% | 2% | 1% | 2% | 2% | 4% | 2% | 2% | 2% | 1% | 2% | 5% | |
96 | Amsterdam | 1% | 1% | 0 | 0 | * | 4% | 1% | 1% | 1% | 1% | * | 2% | |
97 | Berlin | 1% | 1% | 0 | 2% | 1% | 2% | 1% | 1% | 2% | 2% | * | 1% | |
98 | Stockholm | * | * | 0 | * | 1% | 1% | * | 1% | 1% | 0 | 0 | 1% | |
99 | Ljubljana | * | * | 0 | 0 | 1% | 0 | 0 | * | 0 | 0 | 1% | 0 | |
100 | ||||||||||||||