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SEO Checklist
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On-Page SEO
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S.NoChecklistStatusResolutionResolution StatusETAFinal StatusCheckedRe-checkedAdditional Info
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1High Quality Page Content- Product / Service InformationShaadi.com is the most popular matrimonial website in India and globally. It caters primarily to individuals seeking marriage partners within diverse communities, cultures, and religions.All is fine--SEO ExecutiveshikhaNiharika -
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- USPThe platform offers customized matchmaking services,providing a physical presence.optimal--SEO ExecutiveshikhaNiharika -
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- FAQsNot Available10 FAQs can be added on "about us" page to answer user queriesin 1 month12/12/2024Content Writer
Web developer		ArunNiharika -
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- Trust factor and Credibility
Optimal---ArunShikha-
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- Relevant CTA
Optimal---ArunSakshi-
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- Any Relevant & Additional Information if applicable
Optimal---ArunSakshi-
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2HTML Elements- Title tagTrusted Matrimony, Matchmaking & Matrimonial Service - Shaadi.com


Current - 69 characters		Trusted Matrimony, Matchmaking & Matrimonial Service

Current - 52 characters		in 1 month12/12/2024Content Writer
Web developer		ArunSakshi-
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- Header tag
Optimal---ArunSakshi-
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- Meta DescriptionTrusted Matrimony & Matchmaking Service with over 35 million verified users. Register free. Create Matrimonial profile with Shaadi.com & start your Matrimony search now!

Current - 177 characters		Trusted Matrimony & Matchmaking Service with over 35M verified users. Register free - Create Matrimonial profile & start your Matrimony search now!

Revised - 149 characters		in 1 month12/12/2024Content Writer
Web developer		ArunSakshi-
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- Image Alt-TextMatrimony Service by Shaadi.comAn image of the shaadi.com logo - one of the leading matrimony sites in India.in 1 month12/12/2024
Web developer		SakshiArun-
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3Website Architecture Elements- URL StructureHierarchal----SakshiArun-
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- Infuse Keywordswedding
wedding match
marriage websites
shaadi.com
find bride
find groom
matchmaking
Indian wedding
online matchmaking
hindu bride
christian groom
muslim matchmaking
gujarati matrimony		----SakshiArun-
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- Website Journey/Path (homepage/category/subcategory/title keyword)They don't have breadcrumb navigation.They can add a breadcrumb navigation for better understanding.in 1 month12/12/2024SEO ExecutiveShikhaArun-
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- Title KeywordyesOptimal--SEO ExecutiveShikhaArun
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4Mobile Responsiveness- Mobile FriendlyText is readable on mobile without zooming in. all the buttons clickable. content fit the screen in mobile without adjusting right left.Optimal--SEO ExecutiveShikhaSakshi
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5Website Speed- Loading speed of website
The speed is optimal for mobile and laptop uses.--SEO ExecutiveShikhaKriti
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- Loading speed of website pages
TusharKriti
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Technical SEO
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S.NoChecklistStatusResolutionResolution StatusETAFinal StatusCheckedRe-checkedAdditional Info
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1Website Structure- Relevant Website StructureShaadi.com has database structure website. It is a relevant structure for the brand.----TusharKriti
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2Page Size- Page Size
----TusharKriti
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3SSL Security- SSL CertificateWebsite has SSL certificate and it is protected-TusharKriti
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4Mobile Friendliness- Website Speed- Website is loading in 2.3 seconds.

- First contentful page is loading in 2.0 seconds.

- Largest contentful page is loading in 2.7 seconds.


https://pagespeed.web.dev/analysis/https-carwale-com/29nm5w6riz?form_factor=mobile (Different devices are taking different time)		----SakshiTushar
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- Is text readable without zoomingYesSakshiTushar
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- does the content fit the screen without scrolling sidewaysNoTanayTushar
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- are links and buttons easily clickableYesTanayTushar
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- are UI & UX mobile friendlyYESAnuragTanay
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7Canocalization- Canonical taghttps://www.shaadi.comAnuragTanay
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10Sitemaps- xml sitemap07-08-2021AnuragTanay
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- video sitemapN/Aneed to be addedin 3 months11/02/2025SEO ExecutiveAnuragTanay
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- news sitemapN/Aneed to be addedin 3 months11/02/2025SEO ExecutiveShikhaAnurag
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- image sitemapyesOptimal- last updated on 4 Nov 2024--SEO ExecutiveShikhaAnurag
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11Hreflang- Hreflang tagENGLISH(EN)Optimal---AnuragTanay
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Off-Page SEO
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S.NoChecklistStatusResolutionResolution StatusETAFinal StatusCheckedRe-checkedAdditional Info
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1Link Building- natural backlink
in 3 months11/02/2025SEO ExecutiveKritiShikha
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- manual backlink
Need to get more backlinks from websites with good domain authority by requesting them. in 3 months11/02/2025SEO ExecutiveKritiShikha
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- self created backlink
Optimal---KritiShikha
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2Guest PostingVarious guest blogs have been written on the website by relationship experts.

Get more such blogs written by industry expertsin 3 months11/02/2025SEO ExecutiveKritiShikha
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3Local Business Listings
optimalin 1 month12/12/2024SEO ExecutiveNiharikaArunits is listed on major local business websites
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4Classified Adsyesoptimalin 1 month12/12/2024SEO ExecutiveNiharikaArunClassified adds on online and offline as well
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