Unit economy calculator.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Unit economy calculator
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4	UA	C1	B	iCount	iPrice	Av.Price	COGS,%	COGS,fix	COGS	1sCOGS	APC	ARPC	ARPU	САС	CPA	AC	Rev	CM
5	Number of users attracted	User-to-Customer Conversion	Number of customers	Number of items in the cart	Average product price	Purchase Price	Variable costs %	Fixed costs	Costs total	Additional expenses for the first sale	Average number of transactions per lifetime of a client	Average yield per customer	Average revenue per user	Cost of customer acquisition	Costs of attracting one user	Marketing budget for user acquisition	Turnover	Marginal profit
6	11 520 000	22,00%	2534400	1	8	8	0%	0	0	0	3	24	5,28	1	0,2	2 304 000	60 825 600	58 521 600
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