[Specification] [PPC] domain.com
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ABCDEFGHI
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Brand's Name
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Project:brandsname.com / PPC
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brand:brandsname.comname.surname@brand.com
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Date:2016-09-01
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MTA Digital
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ContactProject Manager's Namename.surname@mta.digital123 123 123
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MTA methodology
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1. Current / Ex customers
2. Searches of your brand name
3. Searches of the unique names of your products/services
4. People, who visited your page/channel/fanpage/profile and showed intrests in your offer
5. People, who visited with your page/channel/fanpage/profile
6. Precise searches of the products/services you offer
7. Generic searches of the names/categories of products/services you offer
8. Targeting users who use or used similar to products/services you offer
9. Targeting users who don't know yet the products/services you offer
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Conversions
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Macro:
1 - Purchase - URL checkout/confirm/confirmed, "Purchase" for FB
2 - Click on "Visit Store" - click class "web", "Lead" for FB
Micro:
3 - Click "Buy Now" - button "Buy Now", "Initiate Checkout" for FB
4 - Newsletter - button
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LegendTo be filledScriptsDon not changeManual
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Budget Share
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Month / MediumFacebook AdsGoogle SearchGoogle GDNLinkedINSUM
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Current Month %25%20%50%5%100,00%
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Month€15 000,00€12 000,00€30 000,00€3 000,00€60 000,00
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TechnologyTargetingBudgetSuma% Control% Share
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Facebook AdsTargeting Facebook€10 500,00€15 000,00100,00%70%
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Facebook AdsFanpage / Profil Instagram€1 500,00100,00%10%
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Facebook AdsRemarketing Facebook€3 000,00140,00%20%
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Google Adwords SearchKeywords€6 000,00€12 000,00100,00%50%
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Google Adwords SearchFile XML€6 000,00100,00%50%
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Google Adwords GDNPlacements€1 500,00€30 000,00100,00%5%
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Google Adwords GDNKeywords GDN€24 000,00100,00%80%
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Google Adwords GDNIntrests/Topics/Affinity€0,000,00%0%
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Google Adwords GDNRemarketing€4 500,00100,00%15%
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LinkedIN AdsTargeting LinkedIN€3 000,00€3 000,00100,00%100%
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SUMA€60 000,00€60 000,00
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LP.CampaignTechnologySourceTargetingAd Type% Budget Share by TargetingBudget (EUR)Action
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1Current / Ex brand
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1[1] [Search] [brand] [Branding]Google Adwords Search"brand manual", "brand support", "brand firmware", "brand update" etc.KeywordsSponsored Links5,00%€300,00[Branding]
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2[1] [GDN] [brand] [Email] [Search] [RSLA]Google Adwords GDNSegmentation: Email brand MatchKeywordsSponsored Links RSLA5,00%€300,00[Search] [RSLA]
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3[1] [GDN] [brand] [Email] [Search] [RSLA]Google Adwords GDNSegmentation: visited thank-you-pageKeywordsSponsored Links RSLA5,00%€300,00[Search] [RSLA]
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4[1] [Search] [brand] [Search] [RSLA]Google Adwords SearchSegmentation: "support.brand.com/", "store.brand.com/checkout/confirm/confirmed"KeywordsSponsored Links RSLA5,00%€300,00[Search] [RSLA]
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5[1] [FB] [brand] [Remarketing]Facebook AdsSegmentation: "support.brand.com/", "store.brand.com/checkout/confirm/confirmed"Remarketing FacebookPost / Carousel10,00%€300,00[Remarketing]
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6[1] [FB] [brand] [Remarketing]Facebook AdsSegmentation: Email brand MatchRemarketing FacebookPost / Carousel10,00%€300,00[Remarketing]
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7[1] [FB] [brand] [Remarketing]Facebook AdsSegmentation: visited thank-you-pageRemarketing FacebookPost / Carousel10,00%€300,00[Remarketing]
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8[1] [FB] [Reseller] [Remarketing]Facebook AdsSegmentation: visited location mapRemarketing FacebookPost / Carousel10,00%€300,00[Reseller]
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9[1] [GDN] [Reseller] [Remarketing]Google Adwords GDNSegmentation: visited location mapRemarketingBanners / HTML515,00%€675,00[Reseller]
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€3 075,00
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2
Searches of your brand name
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1[2] [Search] [Branding]Google Adwords Search"brand opinion", "brand the cheapest shop", "brand dallas", "brand guarantee" i powiązane,KeywordsSponsored Links5,00%€300,00[Branding]
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€300,00
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3
Searches of the unique names of your products/services
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1[3] [Search] [Products]Google Adwords Search"product XYZ" etc.KeywordsSponsored Links5,00%€300,00[Branding]
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€300,00
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4
People, who visited your page/channel/fanpage/profile and showed intrests in your offer
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1[4] [GDN] [Remarketing]Google Adwords GDNSegmentation: All visitorsRemarketingVideo50,00%€2 250,00[Remarketing]
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2[4] [Search] [RSLA]Google Adwords SearchSegmentation: All visitorsKeywordsSponsored Links RSLA5,00%€300,00[Search] [RSLA]
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3[4] [FB] [Fanpage]Facebook AdsFans / FollowersFanpage / Profil InstagramVideo50,00%€750,00[Fanpage]
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4[4] [FB] [Fanpage]Facebook AdsFans / FollowersFanpage / Profil InstagramPost / Carousel50,00%€750,00[Fanpage]
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5[4] [FB] [Remarketing]Facebook AdsSegmentation: All visitorsRemarketing FacebookVideo20,00%€600,00[Remarketing]
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6[4] [FB] [Distributors]Facebook AdsSegmentation: Become a distributorRemarketing FacebookPost / Carousel20,00%€600,00[Reseller]
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7[4] [FB] [Remarketing] [Fanpage]Facebook AdsSegmentation:
- Everyone who engaged with your Page
- People who engaged with any post or ad
- People who clicked any call-to-action button
- People who sent a message to your Page
- People who saved your Page or any post
Remarketing FacebookPost / Carousel20,00%€600,00[Remarketing] [Fanpage]
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€5 250,00
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People, who visited with your page/channel/fanpage/profile
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1[5] [GDN] [Remarketing] Google Adwords GDNSegmentation:
- visited in the last 3 days
- visited in the last 14 days
- visited in the last 30 days
- visited in the last 90 days
RemarketingBanners / HTML535,00%€1 575,00[Remarketing]
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2[5] [Search] [RSLA]Google Adwords SearchSegmentation:
- visited in the last 3 days
- visited in the last 14 days
- visited in the last 30 days
- visited in the last 90 days
KeywordsSponsored Links RSLA20,00%€1 200,00[Search] [RSLA]
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3[5] [FB] [Remarketing] Facebook AdsSegmentation:
- visited in the last 3 days
- visited in the last 14 days
- visited in the last 30 days
- visited in the last 90 days
Remarketing FacebookPost / Carousel20,00%€600,00[Remarketing]
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4[5] [FB] [Remarketing] [Fanpage]Facebook AdsSegmentation:
- Anyone who visited your Page
Remarketing FacebookPost / Carousel20,00%€600,00[Remarketing] [Fanpage]
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€3 375,00
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Precise searches of the products/services you offer
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1[6] [Search]Google Adwords Search- XYZ product, XYZ product price, best XYZ productKeywordsSponsored Links10,00%€600,00[Search]
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2[6] [Search] [Shopping] Google Adwords Search- Keywords: - XYZ product, XYZ product price, best XYZ product (TEST)File XMLShopping100,00%€6 000,00[Search]
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3[6] [Search] [DSA]Google Adwords SearchDynamiczny dobór słów kluczowych w oparciu o algorytm Google (TEST)KeywordsSponsored Links10,00%€600,00[Search]
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€7 200,00
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Generic searches of the names/categories of products/services you offer
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1[7] [Search] [Products]Google Adwords Search"category names of the products"KeywordsSponsored Links25,00%€1 500,00[Search]
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€1 500,00
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Targeting users who use or used similar to products/services you offer
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1[8] [GDN] [Competition]Google Adwords GDNCompetition BrandsKeywords GDNBanners / HTML57,50%€1 800,00[Competition]
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2[8] [GDN] [Placements] [XYZ product]Google Adwords GDNFile with all the industry blogsPlacementsBanners / HTML5100,00%€1 500,00[XYZ product]
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3[8] [GDN] [brand]Google Adwords GDNBrand and product names as keywordsKeywords GDNBanners / HTML57,50%€1 800,00[XYZ product]
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4[8] [FB] [Fanpage]Facebook AdsComputer GraphicsTargeting FacebookFanpage25,00%€2 625,00[Likes]
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5[8] [FB] [Competition]Facebook AdsCompetition BrandsTargeting FacebookPost / Carousel10,00%€1 050,00[Competition]
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6[8] [FB] [Competition]Facebook AdsCompetition BrandsTargeting FacebookPost / Carousel10,00%€1 050,00[Competition]
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7[8] [FB] [Distributors]Facebook AdsIntrests/Topics/Affinity: Sales and Service OnlineTargeting FacebookPost / Carousel10,00%€1 050,00[Reseller]
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8[8] [LN] [Distributors]LinkedIN AdsConsumer ElectronicsConsumerTargeting LinkedINText Ads100,00%€3 000,00[Reseller]
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9[8] 201609 [GDN] [YT] [Brandlift] X1000Google Adwords GDNSoftware names used by targeted groupKeywords GDNVideo7,50%€1 800,00[Brand lift]
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10[8] 201609 [GDN] [YT] [Brandlift] X1000Google Adwords GDNSoftware names used by targeted groupKeywords GDNVideo7,50%€1 800,00[Brand lift]
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11[8] 201609 [GDN] [YT] [Brandlift] X1000Google Adwords GDNKeywords: - brand namesKeywords GDNVideo7,50%€1 800,00[Brandlift]
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12[8] 201609 [GDN] [YT] [Brandlift] X1000Google Adwords GDNKeywords w treści stron: - Ultimaker, Makerbot, Startasys, XYZ SystemsKeywords GDNVideo7,50%€1 800,00[Brandlift]
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13[8] 201609 [GDN] [YT] [Brandlift] X1000Google Adwords GDNKeywords w treści stron: - XYZ product, XYZ products, prototyping, mold making (TEST)Keywords GDNVideo7,50%€1 800,00[Brandlift]
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€22 875,00
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Targeting users who don't know yet the products/services you offer
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1[9] [GDN] [Keywords] [XYZ product]Google Adwords GDNXYZ product, XYZ products, Product Design, Prototype DesignKeywords GDNBanners / HTML57,50%€1 800,00[XYZ product]
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2[9] [FB] [Interests] [Prototyping]Facebook AdsProduct DesignTargeting FacebookPost / Carousel10,00%€1 050,00[Prototyping]
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3[9] [FB] [Interests] [Prototyping]Facebook AdsBusiness DevelopmentTargeting FacebookPost / Carousel10,00%€1 050,00[Prototyping]
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4[9] [FB] [Interests] [Targeted Group]Facebook Ads
Intrests/Topics/Affinity > Intrests/Topics/Affinity
Automotive engineering
Engineering management
Targeting FacebookPost / Carousel10,00%€1 050,00[Targeted Group]
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5[9] [FB] [Job Positions] [Targeted Group]Facebook Ads
Senior Process Engineer
Manufacturing Process Engineer
Industrial Engineer
Staff Mechanical Engineer
Mechanical Engineer
Targeting FacebookPost / Carousel15,00%€1 575,00[Targeted Group]
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6[9] [GDN] [Keywords] [Targeted Group]Google Adwords GDN
Senior Process Engineer
Manufacturing Process Engineer
Industrial Engineer
Staff Mechanical Engineer
Mechanical Engineer
Keywords GDNBanners / HTML512,50%€3 000,00[Targeted Group]
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7[9] [GDN] [Keywords] [Targeted Group]Google Adwords GDN
Circuit Analysis
Lean manufacturing
Mechatronics and control theory
Automation engineering
Reverse engineering
Quality assurance and control
Material science
CAD
Keywords GDNBanners / HTML512,50%€3 000,00[Targeted Group]
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8[9] [GDN] [Keywords] [Targeted Group]Google Adwords GDNSoftware names used by targeted groupKeywords GDNBanners / HTML515,00%€3 600,00[Targeted Group]
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Specification