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HOW TO WRITEPocusPlainCommandBarMercury
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TYPE OF PRODUCT
Will shape the rest of your positioning		Indicate if your prouduct is:
* 10x better (than existing product)
* New product type/category
* Vertical-specific solution
* API or Developer tool

Plus, what is your audience using currently		Type: New product type/category

Using: developer resources, BI & analytics tools, CRMs		Type: Vertical-Specific Solution (for developer tools)

Using: generic customer support solutions that don't meet needs or even just email support.		Type: API or Developer Tool

Using: Custom building or not building in this functionality		Type: 10x Better product

Using: Traditional startup banks (like SVB or FRC, until recently)
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WHAT PROBLEM DO YOU SOLVE?
What is the big problem your audience faces that your company solves?Difficult to use product data in your sales processExisting support tools are inflexible and don't provide a polished experience for customersIt's difficult to prioritize building universal search across your entire product instead of core features, but users are demanding this functionalityOld school banks are slow and hard to use entirely online.
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WHO IS IT FOR?
State who you are targeting with this messaging. Do not use your internal persona names. Describe the audience as they would describe themselves.Sales teams at product-led organizationsModern customer support teamsPMs & Developers building products that need search functionalityBootstrapped & venture-back startups (over 100k! of them)
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WHAT IS YOUR PRODUCT?
Describe your solution or product clearly. Make it easy to understand & avoid jargon where possible.Product-led sales platformAPI-First Customer support toolAdd universal search to your productModern banking for startups
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WHY IS IT BETTER?
Compared to the current solution, whether that's a mix of homegrown tools or a competitor, explain the main differentiator.Gives GTM teams access to product data without needing engineersBuilt for seamless integration into your product and flexible customer support interactionsIn 1 integration, add universal search, smart nudges, and help content to your product—improving user experience.
Get setup in 10 mins with banking basics that work for your startup, plus advanced financial tools as you scale
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Copy pulled from company websites, but not meant to represent there exact positioning, for reference only
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