ABCD
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Business RequirementImplementation NotesStatusReport
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Acquire New Users
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How many users are completing a purchase?Set up enhanced ecommerce tracking. Create a goal and a custom funnel for this.
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How many users are receiving errors on the contact form?Fire a custom event with each error, and pass the error message into the event action.
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We want to acquire and retain new customers as the main purpose of the site
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We want to understand efficacy of our marketing campaign
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Generate Great Content
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We want to provide users with a filtered experience to help drive users to achieve their goal on the site
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Create a Positive User Experience
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We want users to easily find what they are looking for
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We want to capture the interest of users who do not know what they want
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We want the site to be accessible
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We want to understand if we are offering the right products to our customers
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Create Audiences for Remarketing
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Drive Conversions
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We want users to purchase a product with as little resistance as possible
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We want users to return to purchase out of stock items
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