Influencer discovery platforms cheat sheet - ThoughtLeaders

	A	C	D	E	F	G	H	I	J	K
1	Influencer Discovery Platforms
2		Website	Formats covered	Size of network	Includes CRM?	Access fee	According to Forrester	According to Influencer Marketing Hub	Advantages	Other services

3	Upfluence	https://www.upfluence.com/	Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs	3 million influencers	NO	$1000/ month (on average)	Pros: Provides original and intuitive influencer search interface, suited for less-mature brands who are looking for high-performing low-cost platform Cons: Lags in influencer management and measurement (CCRM and workflows are not as good as competitors)	Two products: facade -social media search engine, and Publishr -influencer relationship management system Massive database for businesses to search through, provides tools for brands to manage each influencer relationship	Ability to use their platform to contact influencers at scale Automates invoicing and paymnent through the platform Chrome Extension is pretty damn cool - https://chrome.google.com/webstore/detail/upfluence-software/nogempgplicnckhcmgjjjgflmipmbgaf?hl=en	Offer "human" services for Brands and Agenies to oursource influencer campaigns
4	Izea	https://izea.com/	Instagram, Youtube, Facebook, Snapchat, Twitter, Pinterest	4 million influencers	NO	$149/ month	Pros: Great combination of service and software, excels at campaign management (in-app chat, creator-specific mobile app, and the ability to commission influencers), funtionality is strong for when accessing information about influencers within the network, easy content commissioning Cons: Weaker functionality for all profiles outside their network, lacking in data capabilities	Automates influencer and content marketing programs, extensive platform search, creator scores based on social reach	An effective, scalable, and predictable way to execute influencer marketing campaigns. Brand Graph is a little like our brand pages - some great data visualisation that we might want to adopt: https://izea.com/brandgraph/	Offer "Unity Suite" Enterprise tools for managing campaigns. Also offer Fully Managed Influencer Marketing Campaigns
5	AspireIQ	www.aspireiq.com	Instagram, Youtube, Facebook, TikTok, Snapchat, Twitter, Pinterest	6 million content creators	YES	Unclear	Pros: Best all-around offering, makes building structured relationships with different types of influencers easy through its ability to ship and track product samples and a robust influencer CRM, streamlined campaign management, can search for influencers by plugging in image posts Cons: Audience insights are hidden on influencer profiles, lag on the platform	Influencers must meet a certain set of criteria in order to view brands or campaigns, matches up brands and influencers for a particular campaign, thorough range of campaign tools to assist with campaign management	They have added robust influencer CRM to its strong workflow functionality. They show brands' pricing history with influencers to support negotiation. Also offer Influencer marketing academy: https://www.aspireiq.com/influencer-academy	Offer "White-glove" managed service for large brands
6	Mavrck	https://www.mavrck.co/influencer-marketing-platform/	Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs	2.5 million influencers		Starts at $2,000/ month	Pros: Experience makes them a leader in influencer marketing, powerful influencer CRM capabilities, flexibility in influencer workflow, ideal for brands looking to work with all tiers of influencers, great audience data Cons: lack pricing negotiation features, user flow needs improvement		Supports the full spectrum of different influencer personas, including micro, macro and mega influencers. Detailed search features (demographics, performance, price) makes it easy to find the right influencers for your campaign.	You can recruit your existing customers to have them sign on as “ambassadors”, and they feel like it is an advanced loyalty program.
7	Klear	https://klear.com/	Instagram, Facebook, Twitter, YouTube, TikTok, Blogs		YES	Starts at $249/ month	Pros: huge range of influencers (invluding global and niche searches), easy search experience and useful autosuggestions, suports global marketers, mutlilingual search Cons: lacking in forecasting reach and engagement, lacks key communications and content management capabilites, needs better data management	Gives freemium version with limited influencer search and profiles, paid version gives brands and agencies to find influencers, research influencers, relationship management with influencers, campaign monitoring, social monitoring, and 1 on 1 consultation as part of their account management	Powered by a sophisticated AI-algorithm, Klear looks at dozens of metrics to generate a 0-100 score which quantifies a user’s influence. Allows for multilingual search, and has a vide variety of influencers across the globe. Their geo-locating abilities even enable brands to see an influencers' footprint within a specific city.	Works as an intelligence platform, but also has a service where account managers can consult brands on strategies
8	CreatorIQ	https://creatoriq.com/	Everything	17 million-plus global profiles	YES	Unclear	Pros: Highest-performing resource of influencer talen, analytics, and data capabilities, brand specific influencer insights Cons: payment system is not user friendly, outdated UX/UI	Uses technology to uncover follower fraud, inflated reach metrics, and inauthentic influencers, direct integration with social platforms, uses AI to analyze influencer profiles and uses this to decide which ones make it onto the platform, can interact with influencers by inviting them to join your network on the platform	As you build out your network, you effectively create your own private marketplace. Once you select your preferred influencers, it can access much more data than is available publicly. Influencer marketing is highly driven by following and engagement, so their ability to identify fraud really makes them stand out.	Creator Hubs is a collaborative hub for partners and external teams to share creator and campaign information
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