Use Case Game

	B	C	D	E	F	G	H	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM	AN	AP	AQ	AR	AS	AT	AV	AW	AX	AY
1								How to Play
2								Start by clearing all cells in the yellow box. Player then adds one system per period by entering a '1' on the row for the desired system type.
3								Programs are activated when player has selected the minimum number of systems of each type that are required for that program, as shown in the Program Requirements table.
4								Score is calculated at the end of each period. Each activated program earns 4 points plus 1 additional point for each available system above the minimum, up to the maximum for that program.
5								The game keeps track of how many systems of each type are chosen, determines which programs have been activated, and calculates score per period.
6								Winner has highest cumulative score at the end of game. Hint: trick is to balance adding new programs vs gaining incremental revenue active programs.
7
8										Enter '1' on the row for the desired system type.									You have made an illegal move. Undo your last entry.																Leaderboard - enter high score
9										No more than 8 systems for each type.							Only enter one value per column.						Enter next value in blue column.												score	initials (3 character max)
10									Period	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20	21	22	23	24		1,655	DMR
11								Source Systems	4		1				1	1	1																		1,610	JWR
12								Data Systems	1			1																							1,587	BJD
13								Delivery Systems	3	1			1	1																					1,571	MMB
14								Period Score		0	0	0	0	0	0	0	4	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
15								Cumulative Score		0	0	0	0	0	0	0	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4		4
16									0	1	1	1	1	1	1	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
17									0		0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
18		Program Requirements							Status Matrix				This shows the number of additional systems to activate a program (light red) or supplement an active program (grey).
19													Bright red indcates two or fewer additional systems are needed to activate this program.
20		Source Systems		Data Systems		Delivery Systems			Source Systems									Data Systems									Delivery Systems									selected:			Scoring	incremental				nbr short
21		min	max	min	max	min	max	Programs:	1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		Source Systems	Data Systems	Delivery Systems	selected	Source Systems	Data Systems	Delivery Systems	total	Source Systems	Data Systems	Delivery Systems
22	Data quality	4	7	1	2	0	0	Data quality	1	1	1	1	2	2	2	0		1	2	0	0	0	0	0	0		0	0	0	0	0	0	0	0		4	1	3	4	0	0	0	4	0	0	0	0
23	Onboard external IDs	1	2	2	3	4	6	Onboard external IDs	1	2	0	0	0	0	0	0		1	1	2	0	0	0	0	0		1	1	1	1	2	2	0	0		4	1	3	1	1	0	0	2	0	0	0	0
24	Privacy compliance	5	6	3	4	0	0	Privacy compliance	1	1	1	1	1	2	0	0		1	1	1	2	0	0	0	0		0	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	1	2	0	3
25	Journey analysis	5	7	3	3	0	0	Journey analysis	1	1	1	1	1	2	2	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	1	2	0	3
26	Segment discovery	4	6	3	3	0	0	Segment discovery	1	1	1	1	2	2	0	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	0	2	0	2
27	Channel preference	6	6	4	4	0	3	Channel preference	1	1	1	1	1	1	0	0		1	1	1	1	0	0	0	0		2	2	2	0	0	0	0	0		4	1	3	0	0	0	0	0	2	3	0	5
28	Campaign analysis	7	7	4	4	3	3	Campaign analysis	1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		1	1	1	0	0	0	0	0		4	1	3	0	0	0	0	0	3	3	0	6
29	Response models	7	7	6	6	5	5	Response models	1	1	1	1	1	1	1	0		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		4	1	3	0	0	0	0	0	3	5	2	10
30	Offer selection model	8	8	6	6	5	5	Offer selection model	1	1	1	1	1	1	1	1		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		4	1	3	0	0	0	0	0	4	5	2	11
31	Churn prediction	4	6	5	5	6	6	Churn prediction	1	1	1	1	2	2	0	0		1	1	1	1	1	0	0	0		1	1	1	1	1	1	0	0		4	1	3	0	0	0	0	0	0	4	3	7
32	Value prediction	4	4	5	5	3	3	Value prediction	1	1	1	1	0	0	0	0		1	1	1	1	1	0	0	0		1	1	1	0	0	0	0	0		4	1	3	0	0	0	0	0	0	4	0	4
33	Email list selection	6	8	6	6	1	1	Email list selection	1	1	1	1	1	1	2	2		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	2	5	0	7
34	Email personalization	3	7	6	6	1	1	Email personalization	1	1	1	2	2	2	2	0		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	0	5	0	5
35	Ad audiences	6	8	5	5	1	1	Ad audiences	1	1	1	1	1	1	2	2		1	1	1	1	1	0	0	0		1	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	2	4	0	6
36	Ad/email retargeting	6	8	5	5	2	2	Ad/email retargeting	1	1	1	1	1	1	2	2		1	1	1	1	1	0	0	0		1	1	0	0	0	0	0	0		4	1	3	0	0	0	0	0	2	4	0	6
37	Web personalization	2	6	4	4	1	3	Web personalization	1	1	2	2	2	2	0	0		1	1	1	1	0	0	0	0		1	2	2	0	0	0	0	0		4	1	3	0	0	0	0	0	0	3	0	3
38	Location-based offers	2	5	3	4	2	8	Location-based offers	1	1	2	2	2	0	0	0		1	1	1	2	0	0	0	0		1	1	2	2	2	2	2	2		4	1	3	0	0	0	0	0	0	2	0	2
39	Cross sell/upsell	7	8	7	8	0	0	Cross sell/upsell	1	1	1	1	1	1	1	2		1	1	1	1	1	1	1	2		0	0	0	0	0	0	0	0		4	1	3	0	0	0	0	0	3	6	0	9
40	Full profile to CRM	7	7	4	4	2	2	Full profile to CRM	1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		1	1	0	0	0	0	0	0		4	1	3	0	0	0	0	0	3	3	0	6
41	ID best customers	3	3	6	6	6	6	ID best customers	1	1	1	0	0	0	0	0		1	1	1	1	1	1	0	0		1	1	1	1	1	1	0	0		4	1	3	0	0	0	0	0	0	5	3	8
42	pre-emptive support	4	4	7	7	4	4	pre-emptive support	1	1	1	1	0	0	0	0		1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		4	1	3	0	0	0	0	0	0	6	1	7
43	anti-churn campaigns	4	7	8	8	7	8	anti-churn campaigns	1	1	1	1	2	2	2	0		1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	2		4	1	3	0	0	0	0	0	0	7	4	11
44																																							5	1	0	0	6
45
46
47								0	SCORE
48										1
49								Source Systems	0
50								Data Systems	0
51								Delivery Systems	1	1
52
53									Source Systems									Data Systems									Delivery Systems									selected:			Scoring	incremental				nbr short
54									1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		Source Systems	Data Systems	Delivery Systems	selected	Source Systems	Data Systems	Delivery Systems	total	Source Systems	Data Systems	Delivery Systems
55	Data quality	4	7	1	2	0	0	Data quality	1	1	1	1	2	2	2	0		1	2	0	0	0	0	0	0		0	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	4	0	0	4
56	Onboard external IDs	1	2	2	3	4	6	Onboard external IDs	1	2	0	0	0	0	0	0		1	1	2	0	0	0	0	0		1	1	1	1	2	2	0	0		0	0	1	0	0	0	0	0	0	1	1	2
57	Privacy compliance	5	6	3	4	0	0	Privacy compliance	1	1	1	1	1	2	0	0		1	1	1	2	0	0	0	0		0	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	1	2	0	3
58	Journey analysis	5	7	3	3	0	0	Journey analysis	1	1	1	1	1	2	2	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	1	2	0	3
59	Segment discovery	4	6	3	3	0	0	Segment discovery	1	1	1	1	2	2	0	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	0	2	0	2
60	Channel preference	6	6	4	4	0	3	Channel preference	1	1	1	1	1	1	0	0		1	1	1	1	0	0	0	0		2	2	2	0	0	0	0	0		0	0	1	0	0	0	0	0	2	3	0	5
61	Campaign analysis	7	7	4	4	3	3	Campaign analysis	1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		1	1	1	0	0	0	0	0		0	0	1	0	0	0	0	0	3	3	0	6
62	Response models	7	7	6	6	5	5	Response models	1	1	1	1	1	1	1	0		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		0	0	1	0	0	0	0	0	3	5	2	10
63	Offer selection model	8	8	6	6	5	5	Offer selection model	1	1	1	1	1	1	1	1		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		0	0	1	0	0	0	0	0	4	5	2	11
64	Churn prediction	4	6	5	5	6	6	Churn prediction	1	1	1	1	2	2	0	0		1	1	1	1	1	0	0	0		1	1	1	1	1	1	0	0		0	0	1	0	0	0	0	0	0	4	3	7
65	Value prediction	4	4	5	5	3	3	Value prediction	1	1	1	1	0	0	0	0		1	1	1	1	1	0	0	0		1	1	1	0	0	0	0	0		0	0	1	0	0	0	0	0	0	4	0	4
66	Email list selection	6	8	6	6	1	1	Email list selection	1	1	1	1	1	1	2	2		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	2	5	0	7
67	Email personalization	3	7	6	6	1	1	Email personalization	1	1	1	2	2	2	2	0		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	0	5	0	5
68	Ad audiences	6	8	5	5	1	1	Ad audiences	1	1	1	1	1	1	2	2		1	1	1	1	1	0	0	0		1	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	2	4	0	6
69	Ad/email retargeting	6	8	5	5	2	2	Ad/email retargeting	1	1	1	1	1	1	2	2		1	1	1	1	1	0	0	0		1	1	0	0	0	0	0	0		0	0	1	0	0	0	0	0	2	4	0	6
70	Web personalization	2	6	4	4	1	3	Web personalization	1	1	2	2	2	2	0	0		1	1	1	1	0	0	0	0		1	2	2	0	0	0	0	0		0	0	1	0	0	0	0	0	0	3	0	3
71	Location-based offers	2	5	3	4	2	8	Location-based offers	1	1	2	2	2	0	0	0		1	1	1	2	0	0	0	0		1	1	2	2	2	2	2	2		0	0	1	0	0	0	0	0	0	2	0	2
72	Cross sell/upsell	7	8	7	8	0	0	Cross sell/upsell	1	1	1	1	1	1	1	2		1	1	1	1	1	1	1	2		0	0	0	0	0	0	0	0		0	0	1	0	0	0	0	0	3	6	0	9
73	Full profile to CRM	7	7	4	4	2	2	Full profile to CRM	1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		1	1	0	0	0	0	0	0		0	0	1	0	0	0	0	0	3	3	0	6
74	ID best customers	3	3	6	6	6	6	ID best customers	1	1	1	0	0	0	0	0		1	1	1	1	1	1	0	0		1	1	1	1	1	1	0	0		0	0	1	0	0	0	0	0	0	5	3	8
75	pre-emptive support	4	4	7	7	4	4	pre-emptive support	1	1	1	1	0	0	0	0		1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		0	0	1	0	0	0	0	0	0	6	1	7
76	anti-churn campaigns	4	7	8	8	7	8	anti-churn campaigns	1	1	1	1	2	2	2	0		1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	2		0	0	1	0	0	0	0	0	0	7	4	11
77																																							0	0	0	0	0
78
79
80								0	SCORE
81										1	2
82								Source Systems	1		1
83								Data Systems	0
84								Delivery Systems	1	1
85
86									Source Systems									Data Systems									Delivery Systems									selected:			Scoring	incremental				nbr short
87									1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		1	2	3	4	5	6	7	8		Source Systems	Data Systems	Delivery Systems	selected	Source Systems	Data Systems	Delivery Systems	total	Source Systems	Data Systems	Delivery Systems
88	Data quality	4	7	1	2	0	0	Data quality	1	1	1	1	2	2	2	0		1	2	0	0	0	0	0	0		0	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	3	0	0	3
89	Onboard external IDs	1	2	2	3	4	6	Onboard external IDs	1	2	0	0	0	0	0	0		1	1	2	0	0	0	0	0		1	1	1	1	2	2	0	0		1	0	1	0	0	0	0	0	0	1	1	2
90	Privacy compliance	5	6	3	4	0	0	Privacy compliance	1	1	1	1	1	2	0	0		1	1	1	2	0	0	0	0		0	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	1	2	0	3
91	Journey analysis	5	7	3	3	0	0	Journey analysis	1	1	1	1	1	2	2	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	1	2	0	3
92	Segment discovery	4	6	3	3	0	0	Segment discovery	1	1	1	1	2	2	0	0		1	1	1	0	0	0	0	0		0	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	0	2	0	2
93	Channel preference	6	6	4	4	0	3	Channel preference	1	1	1	1	1	1	0	0		1	1	1	1	0	0	0	0		2	2	2	0	0	0	0	0		1	0	1	0	0	0	0	0	2	3	0	5
94	Campaign analysis	7	7	4	4	3	3	Campaign analysis	1	1	1	1	1	1	1	0		1	1	1	1	0	0	0	0		1	1	1	0	0	0	0	0		1	0	1	0	0	0	0	0	3	3	0	6
95	Response models	7	7	6	6	5	5	Response models	1	1	1	1	1	1	1	0		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		1	0	1	0	0	0	0	0	3	5	2	10
96	Offer selection model	8	8	6	6	5	5	Offer selection model	1	1	1	1	1	1	1	1		1	1	1	1	1	1	0	0		1	1	1	1	1	0	0	0		1	0	1	0	0	0	0	0	4	5	2	11
97	Churn prediction	4	6	5	5	6	6	Churn prediction	1	1	1	1	2	2	0	0		1	1	1	1	1	0	0	0		1	1	1	1	1	1	0	0		1	0	1	0	0	0	0	0	0	4	3	7
98	Value prediction	4	4	5	5	3	3	Value prediction	1	1	1	1	0	0	0	0		1	1	1	1	1	0	0	0		1	1	1	0	0	0	0	0		1	0	1	0	0	0	0	0	0	4	0	4
99	Email list selection	6	8	6	6	1	1	Email list selection	1	1	1	1	1	1	2	2		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	2	5	0	7
100	Email personalization	3	7	6	6	1	1	Email personalization	1	1	1	2	2	2	2	0		1	1	1	1	1	1	0	0		1	0	0	0	0	0	0	0		1	0	1	0	0	0	0	0	0	5	0	5