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Hey there! Just make a copy of this spreadsheet in your own Google Drive, download or print this.

This is the tab where I drop in all the VoC and organize it by theme under these main columns. Also see a walkthrough of my theming process here: https://www.loom.com/share/ab4fd3201f35475c9b58e36e55338e2c You can create separate tabs for different types of research, including surveys, interviews, comment mining, etc.

I also like to bold or highlight "sticky copy" right here in the sheet.
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SOURCE:Likely Stage of AwarenessPain/Problem/Life BeforeWhat Else They Tried & How That WorkedWhat they Want (Benefits, Features)Why They Want It (Outcomes)Actual OutcomesWhat They LovedTriggers to BuyObjections
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