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Corresponding Notion Page Match Group & Bumble
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1) Official payers and MAUs
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1) Payers
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BrandQ1 2026Y/YQ4 2025Y/YQ3 2025Y/YQ2 2025Y/YQ1 2025Y/Y2024Y/YQ4 2024Y/YQ3 2024Y/YQ2 2024Y/YQ1 2024Y/Y2023Y/YQ4 2023Q3 20232022Y/Y2021Y/Y2020Y/Y
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Tinder8,632-5.22%8,769-7.61%9,258-6.91%8,970-6.89%9,107-6.24%9,696-6.54%9,491-5.00%9,945-4.49%9,634-8%9,713-9.00%10,375-4.62%9,99110,41210,8772.61%10,60018%14%
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Hinge1,95715.32%1,88616.49%1,87316.92%1,74717.72%1,69719.17%1,53223.35%1,61919.00%1,60220.72%1,48424%1,42431%1,24226.73%1,3611,32798015.29%850
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Evergreen2,019-15.70%2,138-13.96%2,284-12.86%2,309-15.05%2,395-15.64%2,666-13.05%2,485-14.00%2,621-14.23%2,7182,8393,066-12.07%2,8903,0563,487
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MG Asia913-8.61%1,0463.36%1,1126.31%1,0676.17%9994.72%1,0049.25%1,0124.00%1,04614.07%1,005954919-7.36%973917992
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Total Match Group paying users13,521-4.77%13,839-5.26%14,527-4.52%14,093-5.04%14,198-4.90%14,898-4.51%14,607-3.99%15,214-3.17%14,841-5.00%14,930-6.00%15,602-4.49%15,21415,71216,336
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Q1 2026Y/YQ4 2025Y/YQ3 2025Y/YQ2 2025Y/YQ1 2025Y/Y2024Y/YQ4 2024Y/YQ3 2024Y/YQ2 2024Y/YQ1 2024Y/Y2023Y/YQ4 2023Y/YQ3 2023Y/YQ2 2023Y/YQ1 2023Y/Y2022Y/YQ4 2022Y/YQ3 2022Y/YQ2 2022Y/YQ1 2022Y/Y2021Y/YQ4 2021Q3 2021Q2 2021Q1 20212020Y/Y2019
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Bumble app2,082-23.13%2,185-22.31%2,344-18.30%2,500-11.27%2,708-0.79%2,80711.52%2,8134.64%2,86910.15%2,81714.62%2,73017.73%2,51725.73%2,68821.01%2,60524.75%2,45827.71%2,31930.62%2,00233.50%2,22135.38%2,08836.25%1,92530.65%1,77531.22%1,50018.22%1,6411,5331,4731,3531,26942.45%891
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Badoo app and Other1,084-16.99%1,136-16.84%1,231-11.21%1,277-3.33%1,3060.93%1,34211.53%1,3666.63%1,38614.03%1,32112.41%1,29413.44%1,2032.00%1,2817.83%1,2161.11%1,1767.23%1,141-7.39%1,180-15.38%1,188-11.21%1,202-9.84%1,096-24.62%1,232-15.06%1,394-2.14%1,3381,3331,4541,4511,42524.65%1,143
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Total Bumble paying users3,166-21.13%3,321-20.52%3,575-15.99%3,777-8.73%4,015-0.24%4,14911.52%4,1795.28%4,25611.39%4,13913.91%4,02416.32%3,72116.93%3,96916.42%3,82116.11%3,63320.28%3,46015.05%3,1829.95%3,40914.45%3,29014.80%3,0213.19%3,0077.27%2,8947.45%2,9792,8662,9272,8032,69332.45%2,034
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2) MAUs and registrations
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March 2026Y/YQ4 2025Y/YQ3 2025Y/YQ2 2025Y/YQ1 2025Y/Y2024Y/YQ4 2024Y/YQ3 2024Y/YQ2 2024Y/YQ1 2024Y/Y2023Y/Y2022Y/Y2021Y/Y2020Y/Y2019Y/Y2018Y/Y2017Y/Y2016
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Tinder Global MAU-7%-9%--9% to -10%--8% to -9%--9.00%----9.00%47 M-9.00%--9.00%--9.00%52-5.45%55535147433528
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Tinder Global registrations1%-5%-12%
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Q4 2025Y/YQ3 2025Y/YH1 2025Y/YQ1 2025Y/Y2024Y/YQ4 2024Y/YQ3 2024Y/YQ2 2024Y/Y
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Hinge Global--15M20%20%20%21%
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Hinge European3.3m*nearly 50%60%
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Bumble Group4242.1
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Bumble App 12.3
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Badoo 28.4
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2) Sensor Tower data (downloads carry more credibility than MAUs)
-> Overall, Sensor Tower data seems mainly useful for spotting whether usage trends are rising or falling, but not for measuring the actual magnitude of those changes
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-> H1 2025 and H1 2024 are based on average MAUs while the rest are MAUs, hence may not be comparable
-> Badoo H1 2025 MAU is significantly lower than 2024’s, likely due to difference in dataset scope (no explanation from Sensor Tower)
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1) Approximate USA Weekly Downloads and Active Users (Senor Tower)
-> The weekly active users trend by Sensor Tower is unlikely to be very reliable since it's moving in opposite direction to management's numbers. As such, I have hidden it
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Weekly downloads in thousand (approximate) in Unified Platforms (iOS & Android)
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BrandQ4 2025Q3 2025 Y/YQ2 2025Y/YQ1 2025
(average)		Y/YQ4 2024Y/YQ3 2024Y/YQ2 2024Y/Y
Q1 2024 (average)
Y/Y
Q4 2023 (average)
Q3 2023
(average)
Q2 2023
Q1 2023 (average)
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Tinder125-29.38%150-40.0%155-15%158-7%177-9%25023%183-12%169-13%195K204K208K194K
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 Tinder Q/Q changes in %-16.67%-3.23%-1.90%-10.73%-29.20%36.61%
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Hinge1442.86%1418.5%14428%1315%140-3%130-12%1473%125-7%145K147K143K134K
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Bumble71.5-50.69%79-43.6%87-41%130-12%145-1%140-13%148-23%148-27%147K160K192K202K
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 Bumble Q/Q changes in %-9.49%-9.20%-33.08%-10.34%3.57%-5.41%0.00%0.68%
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Hily38.5-69.69%70-30.0%70127100
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Duet-100.00%168113124120
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Weekly downloads in thousand (approximate) in iOS
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Q4 2025Y/YQ3 2025Y/YQ2 2025Y/YQ4 2024Q3 2024Q2 2024
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Tinder98-16.2%100-15%101-21.09%117118128
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Hinge101-7.3%1000%106-12.40%109100121
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Bumble59-30.4%770%65-26.97%847789
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Duet104-10.3%14199#DIV/0!116
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2) Global MAUs compiled by Financial Times
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Brand
H1 2025 (estimate derived from chart)
Y/Y2024Y/Y
H1 2024
(estimate derived from chart)
Y/Y2023Y/Y2022Y/Y2021Y/Y2020Y/Y2019
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Tinder51M-10%54.1-12%60M61.4-10%67.9-5%71.4-3%73.313%64.8
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Hinge11.5M15%11.824%10M9.522%7.822%6.419%5.4100%2.7
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Bumble21M-5%20.9-2%22M21.414%18.722%15.321%12.633%9.5
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Badoo15M-15%34.1-2%19M34.9-9%38.5-15%45.20%45.45%43.1
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Grindr12M5%13.63%11.5M13.27%12.35%11.74%11.233%8.4
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5) Q2 2025 Weekly Active Users (WAUs) per region in million
-> Data appears inconsistent and shows further sequential deceleration in MAUs in Q4
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Q4 2025Q/QQ3 2025Q/QQ2 2025Q/QQ1 2025Q/QQ4 2024Q/QQ3 2024Q/QQ2 2024Q/QQ1 2024Q/QQ4 2023Q/QQ3 2023
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USA
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Tinder7.0-7.89%7.64.11%7.30.00%7.3-8.75%8.045.45%5.50.00%5.5-1.79%5.6-1.75%5.7-8.06%6.2
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Hinge4.30.00%4.30.00%4.37.50%4.00.00%4.05.26%3.8-2.56%3.95.41%3.72.78%3.60.00%3.6
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Bumble3.4-5.56%3.60.00%3.6-10.00%4.02.56%3.925.81%3.1-13.89%3.60.00%3.6-2.70%3.7-9.76%4.1
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Badoo
83
Europe
84
Latin America
85
U.K
86
France
87
Germany
88
Spain
89
Australia
90
Brazil
91
Mexico
92
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3)YouGove data on user consideration
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1) Dating app popularity in the USA
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App1st April 20265th Jan 20261st Oct 2025
1st July 2025
2nd April 2025
1st Jan 2025
1st Oct 2024
1st July 2024
3rd April 2024
2nd Jan 2024
4th Oct 2023
1st July 2023
2nd April 2023
3rd Jan 2023
96
Tinder19.10%20.70%18.20%25.70%27.60%29.20%29.50%26.70%32.10%30.40%21.60%25.20%24.80%25.50%
97
Hinge13.90%13.30%15.70%20.40%24.00%30.60%22.90%26.70%22.40%24.00%19.90%24.50%18.10%18.30%
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Bumble 20.50%16.00%15.30%20.40%25.60%26.90%25.40%28.60%31.60%27.00%28.10%26.40%25.40%24.60%
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Hily12.90%10.20%6.40%13.30%18.70%25.20%18.50%
100
101
1) Dating app Dislikes in the USA
102
App1st April 20265th Jan 20261st Oct 2025
1st July 2025
2nd April 2025
1st Jan 2025
1st Oct 2024
1st July 2024
3rd April 2024
2nd Jan 2024
4th Oct 2023
1st July 2023
2nd April 2023
3rd Jan 2023
103
Tinder40.5%34.6%38.6%33.7%27.6%29.2%29.5%34.4%32.1%30.4%33.9%31.3%31.3%34.8%
104
Hinge13.9%13.3%10.3%7.6%8.9%6.4%9.2%6.8%5.0%8.8%6.7%5.0%5.4%7.0%
105
Bumble 12.2%16.0%15.3%15.3%11.8%14.5%12.7%7.6%8.4%9.0%10.8%10.3%8.3%9.4%
106
Hily
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
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