Paid Advertising Budget Allocator.xlsx

	A	B	C	D	E	F
1	OccupiaCare
2	Paid Advertising Budget Allocator
3	Enter your total monthly ad budget in the green cell. The allocations calculate automatically.
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5	YOUR TOTAL MONTHLY AD BUDGET	$7,500
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7	Platform	% of Budget	Monthly Allocation	Expected CPC	Expected Leads	Expected CPL
8	Google Ads	60%	$4,500	$3-$5	75	$20-$80
9	Facebook / Instagram	25%	$1,875	$1-$2	29	$30-$100
10	Bing Ads	10%	$750	$2-$4	20	$15-$60
11	YouTube Ads	5%	$375	$0.10-$0.30	5	$40-$120
12	TOTAL	100%	$7,500		129
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14	COMPARISON: YOUR ADS vs. REFERRAL AGENCIES
15		Your Ads (Monthly)	A Place for Mom (Per Referral)
16	Monthly Ad Spend	$7,500	$5,000-$7,000 per placement
17	Expected Leads	129	1 referral
18	Cost Per Lead	$58	N/A (bundled)
19	Estimated Move-Ins (10% conv.)	13	1 (maybe)
20	Cost Per Move-In	$577	$5,000-$7,000
21	You Keep Control?	YES	NO
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23	Tip: Change the budget in B5 and watch all numbers update automatically.
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25	occupiacare.com \| +1 813 214 2195 \| abdullah@occupiacare.com
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