SEO AUDIT Template
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SEO Roadmap For
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Industry:
Date of Roadmap:
► Full Roadmap Guide Here
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Business Type:
Time of Roadmap:
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Audience Targeting:
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Average Conversion Value:
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Extra notes:
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TitleInitialWorkerManagerWorker NotesManager Notes
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SEO Audit On PageS
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Site redirects to perferred version
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Favicon
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Robots.txt
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Sitemap Included in Robots.txt
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Sitemap.xml
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HTML Sitemap in Footer
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About Page
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Contact Page
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Terms of Service Page
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Privacy Policy Page
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Are Free Lead Magnets Being Used In Blog Posts?
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Unsecure Content
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Site Architecture
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Categorized URL Structure
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Uncategorized Pages or Posts
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404 Pages That Get Traffic ->301
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404 Pages No Traffic -> 410
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302's
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Are The Correct Redirect Thank You Pages In Place
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All Footer & Header Links Work?
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Indexation
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Thank You Pages - No Indexed/ No Follow
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PDFs - No Indexed/ No Follow
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Dates - No Indexed/ No Follow
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Authors - No Indexed/ No Follow
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Post Tags - No Indexed/ No Follow
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Product Tags - No Indexed/ No Follow
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WP Directories - No Indexed/ No Follow
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Account Pages - No Indexed/ No Follow
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Media Attachments - No Indexed/ No Follow
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Category Pages - No Indexed/ No Follow
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Thin Content or No Value Pages - No Indexed/ No Follow
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No Meta Keywords
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Google Search Console
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Correct URL
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Sitemap Submitted
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Sitemap Errors?
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Any Manual Penalties?
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Google Analytics
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Correct URL
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Goals Set Up?
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Schema Markup / OG Data
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All Pages OG Data
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Orginization Markup (National Sites)
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Local Business Markup
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About Markup
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Contact Markup
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Blog Markup
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Bread Crumbs Markup
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News Article Markup
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Event Markup
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Open House Markup
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Schema Errors
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Plugins (Wordpress Only)
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Yoast
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WPSSO Core
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Smusher or other Image Compression
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Broken Link Checker
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SOGO Add Script Header Footer
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410 for WordPress
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UpdraftPlus - Backup/Restore
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Redirection
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Simple Sitemap
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WP Fastest Cache
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Markup (JSON-LD) structured in schema.org
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Google My Business Optimization (Local Only)
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Physical Address
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Service Location
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Correct Hours
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Multiple Categories
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Responding to Reviews
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Keyword Stuffed Title Tag
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Using Post Capability
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Answering Questions
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Using Promotions
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Continually Posting Content
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3x Services Photos
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3x Inside Location Photos
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3x Outside Location Photos
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3x Team Photos
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Citations (Local Only)
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Citation Count Low
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Citations Inconsistent
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Page Speed Optimization
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