ABCDE
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This list of Black-owned and founded beauty and wellness brands has been compiled by Fashionista as a resource to support Black-owned businesses.
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To suggest any additions, edits or updates, please email tips@fashionista.com.
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We are in the process of adding to this list and will continue to update it with additional brands. Thank you!
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BRAND NAMEWEBSITEINSTAGRAM HANDLENOTES/DESCRIPTIONPRODUCT TO TRY
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2 Girls With Curlshttps://www.2curlygirls.com/https://www.instagram.com/2girlswithcurls/Natural, plant-based hair care local to Columbus, Ohio.Leave-In Conditioner https://www.2curlygirls.com/shop-online/leave-in-conditioner
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25th & Junehttps://www.25thandjune.com/https://www.instagram.com/25thandjune/Nail polish. Good Intentions Polish https://www.25thandjune.com/elusive/good-intentions
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26 King Wavy https://26kingwavymerch.com/https://www.instagram.com/26kingwavy/Men's hair and grooming products.Pomade https://26kingwavymerch.com/collections/natural-products/products/pomade
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54 Throneshttps://54thrones.com/https://www.instagram.com/54thrones/Luxury plant-based skin care.Ugandan Vanilla + Ethiopian Honey Beauty Butter
https://54thrones.com/products/ugandan-vanilla-ethiopian-honey
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127East Cosmeticshttps://www.127east.com/https://www.instagram.com/127east/Color cosmetics with a focus on lip products.CBD Lip Shine https://www.127east.com/product-page/cbd-lip-shine
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212 Luxehttps://212luxe.com/shophttps://www.instagram.com/212luxe/Cruelty-free natural body and skin care, home fragrance and teeth whitening products.Almond Coconut Body Butter https://212luxe.com/shop/ols/products/almond-coconut-body-butter
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241 Cosmeticshttps://241cosmetics.com/https://www.instagram.com/241cosmetics/Cosmetics line started by twin sisters.Honor https://241cosmetics.com/collections/shop-all/products/honor
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829Lasheshttps://www.829lashes.com/https://www.instagram.com/829lashes/Lashes and application tools.BNB Lashes https://www.829lashes.com/products/bnb-breakfast-n-bed
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1988 Fragrancehttps://1988fragrance.com/https://www.instagram.com/1988fragranceco/Home and personal fragrance and body care.Creamy Body Butter https://1988fragrance.com/products/creamy-body-butter
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A Dash of Luxehttps://www.adashofluxe.com/https://www.instagram.com/adashofluxe/Luxury soy candles and wax melts.Grace https://www.adashofluxe.com/collections/lux-soy-candles/products/grace?variant=20426077438063
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A Kweendom's Beautyhttps://www.akweendomsbeauty.com/https://www.instagram.com/_a.kweendoms.beauty/Handmade, natural, African inspired bath and skin care.Lavender Breeze Massage Soap https://www.akweendomsbeauty.com/product-page/lavender-breeze-massage-soap
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Aba Lovehttps://www.abaloveapothecary.com/https://www.instagram.com/abaloveapothecary/Plant-based skin care, botanical perfume and healing aromatherapy blends.Divine Me Anointing Oil https://www.abaloveapothecary.com/shop/divineme-anointing-oil
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Aboni Cosmeticshttps://www.abonicosmetics.com/https://www.instagram.com/abonicosmetics/Cruelty free color cosmetics.Matte Liquid Lipstick in Sweetest Taboo https://www.abonicosmetics.com/collections/matte-liquid-lipstick/products/sweetest-taboo
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Absolute Joi Skincarehttps://www.absolutejoi.com/https://www.instagram.com/absolutejoi/Physician-created clean skin care that caters to Black women.Skin Refining Night Oil with Retinol and Vitamins C+E https://www.absolutejoi.com/products/skin-refining-night-oil-with-retinol-and-vitamins-c-e
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AcARRE Beautyhttps://www.acarre.co/https://www.instagram.com/acarrebeauty/Prestige beauty products that drawn on African and Pacific Islander ancestry elements.Beauty Edit Multi-Use Skin Care Moisturizing Oil https://www.acarre.co/product-page/beauty-edit-1
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Addictive Apothecaryhttps://addictiveapothecary.com/https://www.instagram.com/addictiveapothecary/Small-batch, handmade natural skin care and soy candles.Best Seller Sampler https://addictiveapothecary.com/collections/best-seller-samplers/products/best-seller-sampler
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Adwoa Beautyhttps://www.adwoabeauty.com/https://www.instagram.com/adwoabeauty/Clean, gender neutral hair products for kinky, curly and wavy textures.Baomint Protect and Shine Oil Blend https://www.adwoabeauty.com/collections/all-products/products/baomint-oil-blend
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Aeva Beautyhttps://aevabeauty.com/https://www.instagram.com/aevabeauty/Multi-use highlighters and lip products.Venus Highlighter https://aevabeauty.com/collections/aeva-highlighters/products/venus
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Afrolockehttps://www.afrolocke.de/https://www.instagram.com/afrolocke.de/Hair care products for curls. Shampoo https://www.afrolocke.de/shop/
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Agrestal Beautyhttps://agrestalbeauty.com/https://www.instagram.com/agrestalbeauty/Hand-crafted, plant-based skin care.Cleanse Charcoal & Willowbark Cleanser https://agrestalbeauty.com/collections/skincare/products/cleanse-br-charcoal-willow-bark-cleanser
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AJ Crimson Beautyhttps://ajcrimson.com/https://www.instagram.com/ajcrimsonbeauty/Intensely pigmented professional quality makeup.AJC Universal Finishing Powder https://ajcrimson.com/collections/2019-best-sellers-list/products/universal-finishing-powder?variant=566283341
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Alaffiahttps://www.alaffia.com/https://www.instagram.com/alaffia/Hair, body and skin-care products that rely on fair trade ingredients to support the brand mission of providing resources to encourage gender equality and alleviate poverty in West African communities.Everyday Shea Body Wash Unscented https://www.alaffia.com/products/shea-body-wash-unscented
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Alexandra Winbushhttps://www.alexandrawinbush.com/https://www.instagram.com/thealexandrawinbush/?hl=enCandles and wellness products.Window Seat Candle https://www.alexandrawinbush.com/online-store/Window-Seat-Candle-p105389164
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Alchemy Body Shophttps://www.alchemybodyshop.com/https://www.instagram.com/alchemybodyshop/Natural and organic handmade bath and body care.Halo Body Scrub https://www.alchemybodyshop.com/shop/halo-body-scrub
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Alikay Naturalshttps://alikaynaturals.com/https://www.instagram.com/alikaynaturals/Hair and skin care with a focus on high-quality ingredients. Honey and Sage Deep Conditioner https://alikaynaturals.com/collections/hair/products/honey-and-sage-deep-conditioner?variant=36445209938
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Alima'j Collectionshttps://alimajcollections.com/https://www.instagram.com/alimaj.collections/Lip glosses and mink eyelashes. Plush Matte Liquid Lipstick Collection https://alimajcollections.com/collections/3d-mink-lashes-chandelier-1/products/plush-matte-liquid-lipstick-collection
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Alodia Hair Carehttps://alodiahaircare.com/https://www.instagram.com/alodiahaircareNatural hair care products.Wash n Go Style Kit https://alodiahaircare.com/collections/all/products/washngo-style-kit
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Alori Collectionhttps://aloricollection.com/https://www.instagram.com/aloricollection/Makeup brushes and cleaning products.Everything Brush Set https://aloricollection.com/collections/amaranth-pink-series/products/everything-brush-set-sponge
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Amenda Beautyhttps://www.amendabeauty.com/https://www.instagram.com/amendabeauty/Natural skin and body care.Kapha - Hibiscus Toner Essence https://www.amendabeauty.com/product-page/kapha-hibiscus-toner-essence
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Amoré Monét Cosmeticshttps://www.amoremonet.com/https://www.instagram.com/amoremonetVegan and cruelty-free lip products by makeup artist and hairstylist Amoré Monét.Basic https://www.amoremonet.com/product-page/basic
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Andrelle's Natural Skin Carehttps://shopandrelles.com/https://www.instagram.com/shopandrelles/Handcrafted skin care made by a clinical herbalist.Waking Beauty Eye Balm https://shopandrelles.com/collections/frontpage/products/waking-beauty-eye-cream
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Angie Watts Clean Beautyhttps://www.angiewatts.com/https://www.instagram.com/angiewattsoninsta/Natural, vegan skin care.Oshuh's Skin Food, Turmeric + Adzuki Bean Scrub https://www.angiewatts.com/product-page/face-oshun-s-skin-food-turmeric-adzuki-bean-scrub-4-oz
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A'Ni & Co.https://www.aniynco.com/https://www.instagram.com/ani.andco/Vegan coconut wax candles hand-poured in Brooklyn.Homme 8 oz. Candle https://www.aniynco.com/aninco/8oz-candle
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Anita Granthttps://anitagrant.com/https://www.instagram.com/anitagrant/U.K.-based natural skin care and hair care for curls.Rhassoul Deep Condish https://anitagrant.com/products/rhassoul-deep-condish
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Antik Lakayhttps://www.antiklakay.com/https://www.instagram.com/antiklakay/?hl=enFragrance, candles and wellness products.Hydrate Essential Body Oil https://www.antiklakay.com/shop/hydrate
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Argan Afriquiahttps://arganafriquia.com/https://www.instagram.com/arganafriquia/Natural skin and hair care.Amorous Argan Oil Hair and Scalp Serum https://arganafriquia.com/shop/ols/products/xn-amorous-argan-oil-hair-and-scalp-serum-2v1xmb
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Annabelle's Perfect Blendhttps://annabelleperfectblend.com/https://www.instagram.com/annabelles_perfectblend/Handmade hair and skin care products.Bar Soap https://annabelleperfectblend.com/collections/cleansers/products/annabelles-soap-box
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Antidote Streethttps://antidotestreet.com/https://www.instagram.com/antidotestreet/Multi-brand retailer specializing in products for curly, kinky, afro or multi-textured hair. Bouclème Complete Discovery Kit https://antidotestreet.com/collections/shampoos/products/boucleme-discovery-kit
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Au Ntrlhttps://www.etsy.com/shop/auntrlcraftshttps://www.instagram.com/au__ntrl/Natural skin and body care.Pink Rose Scrub https://www.etsy.com/listing/804442798/pink-rose-scrub?ref=shop_home_active_1&frs=1
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Aunt Jackie's Curls and Coilshttp://auntjackiescurlsandcoils.com/https://www.instagram.com/auntjackiescurlsandcoils/Premium curly hair products.Frizz Patrol Anti-Poof Twist & Curl Setting Mousse https://auntjackiescurlsandcoils.com/product/frizz-patrol-anti-poof-twist-curl-setting-mousse/
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Avalah Beautyhttps://www.avalah.com/https://www.instagram.com/avalahbeautyAll natural skin, hair and beard care.Classic Body Butter https://www.avalah.com/product-page/classic-man-body-butter
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Ayondhttps://ayond.us/https://www.instagram.com/_ayond_/Clean skin care inspired by ingredients from the desert.Rock Rose Serum https://ayond.us/products/rock-rose
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B Fragrancedhttps://www.bfragranced.com/https://www.instagram.com/bfragranced/Luxury fragrances for men and womxn.Embellish Eau de Parfum Rollerball https://www.bfragranced.com/store/p5/Embellish_Eau_De_Parfum_10ml_%2F_Rollerball.html
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B.Simone Beautyhttps://bsimonebeauty.com/https://www.instagram.com/bsimonebeauty/Vegan and cruelty-free makeup.Lip Mattes in Link in Bio https://www.bsimonebeauty.com/collections/lip-mattes/products/link-in-bio
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Base Butterhttps://www.basebutter.com/https://www.instagram.com/basebutter/Aloe vera-based moisturizer for oily and combination skin.Radiate Face Jelly https://www.basebutter.com/products/aloe-vera-gel-face-moisturizer
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Bask and Bloomhttps://baskandbloomessentials.com/https://www.instagram.com/baskandbloom/Hair products that promote growth and retention using herbs and aurveydic ingredients.Hydrating Vitamin Curl Mousse https://baskandbloomessentials.com/collections/all-products/products/hydrating-vitamin-curl-mousse
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Bathe Brandhttps://www.bathebrand.com/https://www.instagram.com/bathebrand/Bath and body care.Clarity Anointing Oil https://www.bathebrand.com/shop/anointing-oil-clarity
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Be Transcendenthttps://betranscendentskin.com/https://www.instagram.com/betranscendentskin/Plant-based natural skin care.Recharge Facial Cleanser https://betranscendentskin.com/collections/the-glow-full-collection/products/recharge-facial-cleanser-1?variant=14773591998522
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Beautébazarwww.beautebazar.comwww.instagram.com/beautebazarhqPre-launch beauty for people of color.N/A (pre-launch)
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Beauty Bakeriehttps://www.beautybakerie.com/https://www.instagram.com/beautybakeriemakeup/Vegan, cruelty-free, long-lasting, highly pigmented makeup.Instabake Aqua Glass Foundation https://www.beautybakerie.com/collections/best-sellers/products/317-foundation
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Beauty by Africa Mirandahttps://beautybyafricamiranda.com/https://www.instagram.com/beautybyafricamiranda/Skin care based on ingredients inspired by world travel.Facial Elixir https://beautybyafricamiranda.com/products/facial-elixir
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Beauty by Stonyhttps://www.beautybystony.com/https://www.instagram.com/stonycosmetics/Cruelty-free cosmetics.Remedy Eyeshadow Palette https://www.beautybystony.com/products/remedy-eyeshadow-palette
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BeautyBeezhttps://beautybeez.com/https://www.instagram.com/beautybeezstore/Beauty e-retailer specifically catering to womxn of color.Kazmalege Kurls+ Detangling Comb https://beautybeez.com/collections/basics/products/kurls-detangling-comb
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BeautyMarked & Co.https://beautymarkedandco.com/https://www.instagram.com/beautymarkedandco/African-inspired beauty accessories and makeup.Nile Butterfly Effect Mascara https://www.instagram.com/beautymarkedandco/
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BeautyStathttps://www.beautystat.com/https://www.instagram.com/beautystat/Cosmetic chemist-created, highly active skin care.Universal C Eye Perfector https://www.beautystat.com/universal-c-eye-perfector/
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Beija Flor Naturalshttps://www.beijaflornaturals.com/https://www.instagram.com/beijaflornaturals/Organic skin, body and hair care.Creme Brulee for Kinks, Curls and Coils https://www.beijaflornaturals.com/collections/hair/products/creme-brulee-for-kinks-curls-and-coils
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Bekura Beautyhttps://www.bekurabeauty.com/https://www.instagram.com/bekurabeauty/Spa-quality natural body and hair products.Vanilla Whiskey Restoring Hair Soak https://www.bekurabeauty.com/hair/vanilla-whiskey-restoring-hair-soak/
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BelleBar-Organichttps://bellebarorganic.com/https://www.instagram.com/bellebarorganic/Products designed to guide womxn of color through the process of going natural.Restorative Hibiscus Hair Mask https://bellebarorganic.com/collections/hair/products/restorative-hibiscus-hair-mask
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Beloved Boxhttps://belovedbox.co/https://www.instagram.com/belovedbox/Fragrance, body care, soap and wellness products.BeCalm All Natural Triple Butter and Silk Soap https://belovedbox.co/collections/most-popular/products/becalm-all-natural-goats-milk-soap
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Beneath Your Maskhttps://beneathyourmask.com/https://www.instagram.com/beneathyourmask/Potent, non-toxic luxury skin care.Remedy Conditioning Lip Balm https://beneathyourmask.com/collections/our-collection/products/remedy-conditioning-lip-balm
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Bernadette Thompson Nail Collectionhttps://www.bernadettethompson.com/https://www.instagram.com/bernadettenails/Nail polish and treatments by celebrity manicurist Bernadette Thompson. Restorative Nail Treatment Kit https://www.bernadettethompson.com/product-page/restorative-nail-treatment-kit
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Beurrehttps://www.lebeurreshop.com/https://www.instagram.com/beurresheabutter/Shea butter-based vegan skin and body care.Ultra Rich Shea Butter Face Cream https://www.lebeurreshop.com/shop/product-name-3-athjr
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Bevelhttps://getbevel.com/https://www.instagram.com/bevel/Men's skin, hair and grooming products and tools.Beard Balm https://getbevel.com/products/beard-balm?list=products
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BFree Organicshttps://bfreeorganics.com/https://www.instagram.com/bfreeorganics/Naturopathic skin, body and fragrance products.Bamboo Charcoal Cleanser https://bfreeorganics.com/collections/regimen-products/products/bamboo-charcoal-cleanser
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Big Chop Hairhttps://bigchophair.bigcartel.com/https://www.instagram.com/bigchophair/Natural hair extensions. Kinky Curl Clip Ins https://bigchophair.bigcartel.com/product/kinky-curl-clip-ins
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Biish Beauty https://www.bishhbeauty.com/https://www.instagram.com/bishhbeauty/London-based cosmetics brand. Ruby https://www.bishhbeauty.com/product-page/ruby
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BLAC Minerals Cosmeticshttps://www.blacminerals.com/https://www.instagram.com/blacminerals/Natural makeup for womxn of color.Coverstick Concealer https://www.blacminerals.com/collections/concealer/products/concealers?variant=19140710535
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Black Girl Sunscreenhttps://www.blackgirlsunscreen.com/https://www.instagram.com/blackgirlsunscreen/Natural sunscreen for womxn of color.Black Girl Sunscreen SPF 30 https://www.blackgirlsunscreen.com/product/black-girl-sunscreen-spf-30/
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Black Opal Beautyhttps://blackopalbeauty.com/https://www.instagram.com/blackopalbeauty/Makeup and skin care formulated for dark skin tones.Total Coverage Concealing Foundation https://blackopalbeauty.com/collections/foundations-primers/products/total-coverage-concealing-foundation
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Black Travel Box https://theblacktravelbox.com/https://www.instagram.com/blacktravelbox/Hair and skin care products in travel-friendly packaging. Carry On Starter Box https://theblacktravelbox.com/collections/all-products/products/carry-on-btb-starter-box
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Blade + Bloomhttps://bladeandbloom.com/https://www.instagram.com/bladeandbloom/All-natural skin and wellness products.Rich Face Serum https://bladeandbloom.com/products/rich-face-serum
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Blaque Broccolihttps://www.blaquebroccoli.com/https://www.instagram.com/blaquebroccoli/Clean hair and body oil.
4 oz Blaque Broccoli Scalp, Hair and Body Oil https://www.blaquebroccoli.com/listing/790263579/4-oz-blaque-broccoli-scalp-hair-and-body
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Blk + Grnhttps://blkgrn.com/https://www.instagram.com/blkandgrn/Non-toxic, natural beauty ecommerce platform for Black-owned products.Nolaskincentials Brightening Serum https://blkgrn.com/collections/anti-aging/products/brightening-c-serum
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Blk Sunflowerhttps://www.blksunflower.com/https://www.instagram.com/blksunflowerco/Luxury scented andles.No Cookies 4 You Candle https://www.blksunflower.com/collections/luxe-collection-candles/products/no-cookies-4-you
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Blu N Cocohttps://bluncoco.com/https://www.instagram.com/bluncoco/Cruelty-free cosmetics. 5 Palette Eye Shadow https://bluncoco.com/shop/ols/products/5-palette-eye-shadow
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Blumseedhttps://www.blumseed.com/https://www.instagram.com/blumseeddotcom/Personalized hair-care products and services for womxn of color.Herbal Hair Oil https://www.blumseed.com/products/herbal-hair-oil
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Boho Locshttps://boholocs.com/https://www.instagram.com/boholocs/Handmade faux crochet locs. Bob Boho Queen Locs https://boholocs.com/collections/boho-queen-locs/products/bob-boho-queen-locs
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Bolden Skin Carehttps://www.boldenusa.com/https://www.instagram.com/boldenusa/Cruelty-free skin care made specifically for people of color.Overnight Spot Treatment https://www.boldenusa.com/products/overnight-spot-treatment
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Bomba Curlshttps://bombacurls.com/https://www.instagram.com/bombacurls/Natural hair care based on Dominican traditions.Forbidden Hair Mask https://bombacurls.com/collections/all-products-excluding-route/products/forbidden-hair-mask
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Bossy Cosmeticshttps://bossybeauty.com/https://www.instagram.com/bossylipstick/Color cosmetics, with a focus on lip products.Liquid Matte Genius in Flirt https://bossybeauty.com/collections/liquid-matte-genius/products/liquid-to-matte-lipstick-volume-ii-color-flirt
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Bouclèmehttps://www.boucleme.co.uk/https://www.instagram.com/boucleme/Clean curl care products from the U.K.Curl Conditioner https://www.boucleme.co.uk/collections/all/products/curl-conditioner
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Bread Beauty Supplyhttps://www.breadbeautysupply.com/https://www.instagram.com/breadbeautysupply/Hair care products.Hair Oil https://www.breadbeautysupply.com/products/hair-oil/
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Breukelen Polishedhttps://www.bkpolished.com/shophttps://www.instagram.com/breukelenpolished/Vegan, 11-free nail polish.Nail Polish in G-Thang https://www.bkpolished.com/shop/g-thang
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Briogeohttps://briogeohair.com/https://www.instagram.com/briogeo/Clean hair care for all hair types.Don't Despair, Repair! Strengthening Treatment Oil https://briogeohair.com/products/dont-despair-repair-strengthening-treatment-oil
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Brown and Coconuthttps://brownandcoconut.com/https://www.instagram.com/brownandcoconut/Botanical skin care based in Boston.Healing Kale Mask https://brownandcoconut.com/product/healing-kale-mask/
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Brown Girl Janehttps://www.browngirljane.com/https://www.instagram.com/itsbrowngirljane/Luxury wellness and CBD-based products that cater to womxn of color. Drift Away 1500 mg CBD Sleep Tincture https://www.browngirljane.com/product-page/drift-away-sleep-tincture
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Buttah Skinhttps://www.buttahskin.com/https://www.instagram.com/buttahskin/Skin and body care for multicultural skin tones.Cleanser https://www.buttahskin.com/collections/the-buttah-collection/products/cleanser
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Butter by Kebahttps://butterbykeba.com/https://www.instagram.com/butterbykeba/Moisturizing body care products.Best-Selling Body Butter https://butterbykeba.com/products/body-butter
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B'z Wickshttps://www.bzwicks.org/https://www.instagram.com/bzwicks___/Skin care products.Sugar Scrub https://www.bzwicks.org/product/sugar-scrub/29?cp=true&sa=true&sbp=false&q=false
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Caimile Organicshttp://www.caimileorganics.com/https://caimileorganics.com/Vegan, cruelty- and fragrance-free skin and body care.Luxury Body Butter https://caimileorganics.com/products/luxury-body-butter
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Camara Aunique Beautyhttps://www.camaraaunique.com/shophttps://www.instagram.com/camaraauniquebeauty/Handmade faux mink lashes by celebrity makeup artist Camara Aunique.Ava Lash https://www.camaraaunique.com/store/ava-lash
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Camille Rose Naturalshttps://www.camillerose.com/https://www.instagram.com/camillerosenaturals/Skin, body and hair-care products formulated with natural ingredients.Eye Blossom Overnight Repair Eye Jelly https://www.camillerose.com/products/eye-blossom
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Canary Avehttps://canaryave.com/https://www.instagram.com/canaryave/Individually hand-poured home fragrances.Melon Madness https://canaryave.com/collections/candles/products/melon-madness-watermelon-candle
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Candour Beautyhttps://candourbeauty.com/https://www.instagram.com/candourbeautyuk/U.K.-based beauty retailer for womxn of color. Aunt Jackie's Fix My Hair Intensive Repair Conditioning Masque https://candourbeauty.com/collections/new-arrivals/products/aunt-jackies-fix-my-hair-intensive-repair-conditioning-masque
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Canviiyhttps://canviiy.com/https://www.instagram.com/canviiy/Natural hair- and scalp-care products.ScalpBliss Itch-Calming Organic-Based Serum https://canviiy.com/product/scalpbliss-full-size-serum/