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Notes
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Data collected from a sample of 1,174 UK adults, recruited via Prolific's online panel using quota sampling by age, sex and region to make it representative of the population on those characteristics.
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This workbook covers the questions asked about the Nigel Farage / Clacton by-election story.
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Each sheet in this workbook covers a single question, formatted as one weighted crosstab: rows are answer categories, columns are Total plus a breakdown by every variable used to weight the data.
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Fieldwork: 7-8 July 2026
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All percentages shown are WEIGHTED. Responses were weighted to match the known UK adult population on age, sex, region (full 12-category breakdown), highest level of education, housing tenure, and how people voted at the 2024 general election, using a combination of inverse probability weighting and regularised raking.
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As with any sample survey, these results are subject to a margin of error. For a finding of 50%, this gives a margin of error of approximately +/-3.9 percentage points at the 95% confidence level; findings further from 50% carry a slightly smaller margin of error. As the British Polling Council notes, all polls are subject to a wide range of potential sources of error beyond sampling variation alone.
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Percentages are rounded to one decimal place. In some cases this produces a figure of "0.0%" or "100.0%" -- this is a rounding artefact, not a true zero or absolute unanimity.
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"Don't know" and any blank/unlabelled response have been combined into a single "DK/No answer" row on each sheet, rather than shown separately.
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One question (ReformFollow) was only shown to respondents who named or leaned towards Reform UK on the vote-intention question; its base is smaller than the full sample and is stated directly under that question's table.
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On each sheet, the shaded header row groups columns by demographic factor (Sex, Age, Region, Education, Housing tenure, 2024 GE vote); the row beneath it shows the specific demographic level within that factor (e.g. under "Region": London, Scotland, Wales, and so on). Both weighted and unweighted base sizes are shown for every column.
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Client: Prolific. Method of interview: online panel (internet). Universe represented: UK adults.
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Prolific is a registered member of the British Polling Council (BPC) and abides by its Rules of Disclosure. Full computer tables, weighted and unweighted bases, and a description of the weighting procedure are available on request.
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For queries about this survey, contact: oriol.jover@prolific.com.
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