eCommerce Comparisons for Makers
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Last updated February 2015Chart by Grace Dobush grace.dobush@gmail.comwww.gracedobush.comwww.midwestcraftcon.com12 sales x $16 =35 sales x $25 =15 sales x $190 =1,400 sales x $5 =250 sales x $65 =
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PlatformURLIn a nutshellVAT MOSS advice?Alexa rank (US)# of stores/ websites/ usersSelected plan costsCredit card processingCountry restrictions?# of productsShipping integrationDigital productsBookkeeping integrationCustom URLAnalyticsCouponsSALES + FEES$192Fees as % of sales$875Fees as % of sales$2,850Fees as % of sales$7,000Fees as % of sales$16,250Fees as % of sales
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Artfirehttp://www.artfire.com/A marketplace with more of an arts guild feel.Doesn't have digital download functionality. Taxes stated to be responsibility of seller.6,271?$20/mo (Pro)via PayPal (2.9% plus 30 cents) and other optionsWorldwide?unlimitednonomanual CSVnointernal statisticsyes$29.1715.2%$55.886.4%$107.153.8%$643.009.2%$566.253.5%
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Dawandahttp://en.dawanda.com/A handmade marketplace very big in Europe but available through the whole world.Doesn't have digital download functionality95 in Germany4.3 million membersno listing fee, 10% of salesvia PayPal (2.9% plus 30 cents)Worldwideunlimitednonomanual CSVnointernal statisticsyes$28.3714.8%$123.3814.1%$372.1513.1%$1,323.0018.9%$2,171.2513.4%
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Etsyhttp://etsy.comThe big one.https://blog.etsy.com/en/2015/update-european-union-rules-on-digital-item-sales-2/391 million+ shops, 40 million members20 cents per listing, plus 3.5% of salesvia PayPal (2.9% plus 30 cents) or Direct Checkout (3% + 25 cents) Worldwideunlimitedyesyesyesnoyesyes$17.889.3%$72.638.3%$192.006.7%$1,085.0015.5%$1,168.757.2%
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Amazonwww.amazon.com/handmadeAmazon goes handmade. not applicable, because you can't sell your own digital downloads.6285 million members12% of salesincludedWorldwideunlimitedyes, or can use Fulfillment by Amazonnoyesnoyesyes$23.0412.0%$105.0012.0%$342.0012.0%$840.0012.0%$1,950.0012.0%
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BigCartelhttp://bigcartel.com/Focuses on artists and designers.http://help.bigcartel.com/basics/settings/vat-moss/795500,000 stores$19.99/mo (Diamond)via Paypal and Stripe (2.9% + 30 cents)Worldwide100externalyesmanual CSVyesyesyes$29.1615.2%$55.876.4%$107.143.8%$642.999.2%$566.243.5%
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Goodsie http://goodsie.comBasic store builder that you can add services on to.No VAT functionality: http://help.goodsie.com/discussions/questions/3639-vat42,308?$75/mo (Premium)via Paypal, Stripe + more (2.9% + 30 cents)Worldwideunlimitedyesyesyesyesyesyes$84.1743.8%$110.8812.7%$162.155.7%$698.0010.0%$621.253.8%
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Gumroadhttps://gumroad.com/Specializes in digital sales.https://help.gumroad.com/customer/portal/articles/1579319-sales-tax Invoices not optimized for VAT: https://help.gumroad.com/customer/portal/articles/1504666-can-you-send-me-an-invoice-3,479?free5% + 25 centsAny country supported by PayPalunlimited?no?yesvia third-party apps?yesyes$12.606.6%$52.506.0%$146.255.1%$700.0010.0%$875.005.4%
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IndieMadehttp://www.indiemade.com/Website builder with ecommerce on the side.No specific guidance. http://www.indiemade.com/indiemade-handbook/using-your-store/working-taxes33,287?$12.95/mo (Standard)via PayPal or 2Checkout (2.9% + 30 cents)Worldwide100externalyes?yesyesyes$22.1211.5%$48.835.6%$100.103.5%$635.959.1%$559.203.4%
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Shopifyhttp://www.shopify.com/High-powered ecommerce.http://docs.shopify.com/manual/settings/taxes/eu-vat-rates445120,000 stores$29/mo (Basic)2.9% + 30¢ Worldwideunlimitedat $179/mo levelexternalvia third-party appsyesyesyes$38.1719.9%$64.887.4%$116.154.1%$652.009.3%$575.253.5%
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Squarespacehttp://www.squarespace.com/High-powered website builder with ecommerce."Not suitable" for selling to EU customers: http://answers.squarespace.com/questions/59883/when-will-squarespace-checkout-be-geared-up-for-eu-vatmoss-regs-that-apply-from-jan-1st-2015275"millions"$24/mo (Business)via Stripe (2.9% + 30 cents)Sellers must be in US, Canada, UK, Ireland. Buyers can be anywhere.unlimitedyesyesmanual CSVyesyesyes$33.1717.3%$59.886.8%$111.153.9%$647.009.2%$570.253.5%
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Squarehttps://squareup.com/sell-onlineIt's your favorite credit card processor already, right? Across the board, the lowest fees for a store.Not applicable, because you can't sell to people outside of the country you're registered in, and Square doesn't support digital downloads.843?free2.75%Buyers limited to country you operate in.unlimited?externalnoyesnoyesyes$5.282.8%$24.062.7%$78.382.8%$192.502.8%$446.882.8%
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Storenvyhttp://www.storenvy.com/Has some of the social marketplace aspect of Etsy.None found1,262101,000 storesfree, but they take 10% of sales from the marketplace.via Paypal and Stripe (2.9% + 30 cents)worldwide but lists only in USD500externalexternalmanual CSV$5/moyes$5/mo for advanced options$18.779.8%$79.639.1%$229.658.1%$973.0013.9%$1,358.758.4%
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Tictailhttps://tictail.com/E-commerce platform aimed at designersCurrently can't have more than one tax rate per store. http://help.tictail.com/customer/portal/articles/1279304-how-can-i-specify-my-tax-rates- 11,00670,000 storesfree, plus upcharges for appsvia PayPal and Stripe (both 2.9% + 30 cents) or Klarna (fees apply)Worldwideunlimitedcoming in 2015$15/momanual CSV$1.50/mo$5/mo$6.50/mo$9.174.8%$35.884.1%$87.153.1%$623.008.9%$546.253.4%
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Volusionhttp://www.volusion.com/Giant e-commerce capability good for high-volume sales. Existing tax advice hasn't been updated for 2015: http://support.volusion.com/article/how-configure-value-added-tax-vat3,27940,000 stores$75/mo (Pro)2.15%worldwide10,000yesyesyesyesyesyes$79.1341.2%$93.8110.7%$136.284.8%$225.503.2%$424.382.6%
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Weeblyhttp://www.weebly.com/#plans/compareWebsite builder with ecommerce on the side.None found172?$25/mo (Business)via Paypal and Stripe (2.9% + 30 cents)worldwideunlimitedexternalyesmanual CSVyesyesyes$34.1717.8%$60.887.0%$112.153.9%$648.009.3%$571.253.5%
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