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Email Deliverability Checklist and readiness of my email campaign
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Email Looks (design, content, header, footer):
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My subject line does not have any pushy words and no words like (lottery, prize, fortune etc)
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My email content does not have any spammy words (Reference)Postbox Consultancy Services
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I made sure correct image / text ratio in emailWeb : https://www.postboxservices.com
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All images have ALT text.Email : contact@postboxservices.com
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Campaign has all valid links and do not use any URL which has been flagged as fraudulent
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No URL shortener for the links. You can find the most abused URL shorteners at http://www.surbl.org/tldHelp : To check / uncheck multiple boxes please hold the control (ctrl) key and select the boxes and then press the space bar
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Campaign has an unsubscribe link in the email footer.
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Campaign has a physical address in the email footer.
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I include links to my social media and privacy policy in the footer of my emails
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Email header has list-unsubscribe header in it
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I have checked my content for total number of links and its within recommanded range
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From name, subject line and body content added to the campaign
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Campaign has a plain text version
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Campaign has same version in HTML and plain text
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HTML is not broken
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Email size is preferably between 15kb to 100 kb (recommanded)
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Campaign does not have any unsafe or binary attachments
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Campaign is not image only
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Email design is responsive on all devices
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Campaign HTML does not have any unsupported tag
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Campaign has minimal javaScript
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I made sure campgign does not have any iframe (instead use link to the content you want to embed)
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I have not used any flash in my email and alternatively used only GIFs
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I have not embedded any forms in my email which need java script to submit the information
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I have not used any rich media content (HTML5) in my campaign
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I have checked my grammer and spellings (reference)
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My email is well written and does not give impression of a phishing email (reference)
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I have not used big fonts and flashy colors and a lot of Exclamations !!!!! and $$$$$$
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I have not used phishing phrases
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I have made sure my reply-to and from email address are correct
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Domain Reputation:
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My domain's reputation is good in google postmaster and domain is not blacklisted anywhere
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My email list is not purchased.
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I have my feedback loop processing in place
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I have hard bounce processing in place
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I do not have too high number of abandoned emails in my list
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I do not have spam traps in my email list
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I do not use free email addreses as a From email address
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My sending domain has a valid website or atleast it has a simple landing page or redirected to parent domain
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I maintain a consistent email volume
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My SPF , DKIM, DMARC, rDNS are properly set and pass/align as required
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I am not sending my campaigns using 'via domain' as provided by few ESPs
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My domain is not very new and I have not purchased a dropped domain
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I am not sending very high volume on a new domain
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I do not change email sending domains too frequently
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My domain's whois record is public
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My domain's website has a privacy policy
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My social media handls links given on my website and my social media has some traction
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My domain was never used for any phishing attacks
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My website is being indexed by Google and Bing
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My domain has some authority/trust level on internet with active backlinks
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Engagement:
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I have cleaned my email list and list quality is good
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My email list is opted-in (preferably double opted-in)
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I checked my subject lines for best practices (length, urgency, special characters, no all CAPS etc)
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I occassionaly ask users to add/mark my email address in address book/safe sender list.
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My email lists are segmented (does not send all emails to all subscribers).
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I send campaigns at the right time (time zone + likeness to open at a particular time).
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Mailboxes:
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My domain has required email boxes (abuse@ postmaster@ fbl@) and a valid mail exchanger (MX) record for domain
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I have mailboxes for my From, Reply-To, Return-Path email addresses
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I have (preferably) same From and Reply-To email address
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IP/Infrastructure Reputation:
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I have analysed my email volume and accordingly selected dedicated/shared IPs
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I don't change IPs frequently
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I have warmed up my IP addresses
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Check IP and Server are configured properly or not.
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My sending IPs are not blaclisted
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My sending IPs are TLS authenticated
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My IPs are sending consistent email volume
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My IPs are never used for phishing attacks
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