Detailed Media A Level PLC

	A	B	J	K	L
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3	Assessment Objectives AO1 Demonstrate knowledge and understanding of the theoretical framework of media, and contexts of media and their influence on media products and processes. AO1 1a Demonstrate knowledge of the theoretical framework of media. AO1 1b Demonstrate understanding of the theoretical framework of media. AO1 2a Demonstrate knowledge of contexts of media and their influence on media products and processes. AO1 2b Demonstrate understanding of contexts of media and their influence on media products and processes. AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories, evaluate academic theories and make judgements and draw conclusions. AO2 1 Apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories. AO2 2 Apply knowledge and understanding of the theoretical framework of media to evaluate academic theories. AO2 3 Apply knowledge and understanding of the theoretical framework of media to make judgements and draw conclusions.
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21	Skills Checklist
22	Skills Checklist
23	AO	Skill	Autumn	Spring	Summer
24	AO1 1a	I can show knowledge of the key concepts for studying the Audience theoretical framework and can use appropriate subject terminology.
25		I can show knowledge of the key concepts for studying the Industry theoeretical framework and can use appropriate subject terminology.
26	AO1 1b	I can apply the key concepts of Audience to a product, giving relevant examples.
27		I can apply the key concepts for studying the Industry theoeretical framework, giving relevant examples.
28	AO1 2a/b	I can show knowledge of social and cultural context and relate social and cultural context to a product.
29		I can show knowledge of historical context and relate historical context to a product.
30		I can show knowledge of political context and relate political context to a product.
31		I can show knowledge of economic context and relate economic context to a product.
32	A02 1	I can analyse a product through the theoretical framework of Media Language and can use appropriate subject terminology.
33		I can analyse a product through the theoretical framework of Representation and can use appropriate subject terminology.
34		I can analyse a product using context to develop my response.
35		I can analyse a product using theory to develop my response.
36	AO2 2	I can evaluate theoretical perspectives in a critical manner, supporting my ideas with evidence.
37	Ao2 1b	I can draw well-reasoned judgements and conclusions from my analysis.
38		I can find similarities and differences between products and draw appropriate comparisons.
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40	Advertising
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42	Component One Section A / B - Tide
43			Feel now	Revised	Revised
44	Media Language	How the different modes and language associated with different media forms communicate multiple meanings
45		How the combination of elements of media language influence meaning
46		The codes and conventions of media forms and products, including the processes through which media language develops as genre
47		The processes through which meanings are established through intertextuality
48		How audiences respond to and interpret the above aspects of media language
49		The significance of the varieties of ways intertextuality can be used in the media
50		The way media language incorporates viewpoints and ideologies
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52	Representation	The way events, issues, individuals (including selfrepresentation) and social groups (including social identity) are represented through processes of selection and combination
53		The way the media through representation construct versions of reality
54		The processes which lead media producers to make choices about how to represent events, issues, individuals and social groups
55		The effect of social and cultural context on representation
56		How and why stereotypes can be used positively and negatively
57		How and why particular social groups, in a national and global context, may be underrepresented or misrepresented
58		How media representations convey values, attitudes and beliefs about the world and how these may be systematically reinforced across a wide range of media representations
59		How audiences respond to and interpret media representations
60		The effect of historical context on representations
61		How representations invoke discourses and ideologies and position audiences
62		How audience responses to and interpretations of media representations reflect social, cultural and historical circumstances
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64	Audience	How audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste
65		How media producers target, attract, reach, address and potentially construct audiences
66		How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated
67		How audiences interpret the media, including how and why audiences may interpret the same media in different ways
68		How audiences use media in different ways, reflecting demographic factors as well as aspects of identity and cultural capital
69		The way in which different audience interpretations reflect social, cultural and historical circumstances
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71	Context	Historical
72		Social / Cultural
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74	Theories	Semiotics, including Roland Barthes
75		Structuralism, including Claude Lévi-Strauss
76		Theories of representation, including Stuart Hall
77		Theories of identity, including David Gauntlett
78		Feminist theory, including Liesbet van Zoonen and bell hooks
79		Theories around ethnicity and postcolonial theory, including Paul Gilroy
80		Cultivation theory, including George Gerbner
81		Reception theory, including Stuart Hall
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83	Component One Section A - Kiss of the Vampire
84			Feel now	Revised	Revised
85	Media Language	How the different modes and language associated with different media forms communicate multiple meanings
86		How the combination of elements of media language influence meaning
87		The codes and conventions of media forms and products, including the processes through which media language develops as genre
88		The processes through which meanings are established through intertextuality
89		How audiences respond to and interpret the above aspects of media language
90		The significance of the varieties of ways intertextuality can be used in the media
91		The way media language incorporates viewpoints and ideologies
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93	Representation	The way events, issues, individuals (including selfrepresentation) and social groups (including social identity) are represented through processes of selection and combination
94		The way the media through representation construct versions of reality
95		The processes which lead media producers to make choices about how to represent events, issues, individuals and social groups
96		The effect of social and cultural context on representation
97		How and why stereotypes can be used positively and negatively
98		How and why particular social groups, in a national and global context, may be underrepresented or misrepresented
99		How media representations convey values, attitudes and beliefs about the world and how these may be systematically reinforced across a wide range of media representations
100		How audiences respond to and interpret media representations