Aira - Keyword Research Template [Moz]
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TypeExplanation
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[Please Select]Not yet selected
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Pillar PageA pillar page covers all aspects of a topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. A keyword tagged with pillar page will be the primary topic and the focus of a page on the website. Pillar pages should be awareness or consideration stage content.
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Cluster PageA cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic. Will normally be associated with a blog article.
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Target PageNormally a keyword / phrase linked to a product or service page. e.g. nike trainers or seo services. Target pages are decision stage content pieces.
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Track & Monitor
A keyword / phrase that is not the main focus of a page, but could still rank due to semantic relationships.
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IgnoreA keyword / phrase that has been reviewed but is not recommended to be optimised for due to; lack of search volume, too competitive, not profitable, etc
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Keyword Type
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[Please Select]Not yet selected
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AwarenessPart of the buyer's journey where the buyer realises they have a problem. This keyword / phrase relates to this part of the buyer's journey.
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ConsiderationPart of the buyer's journey where the buyer defines their problem and researches options to solve it. This keyword / phrase relates to this part of the buyer's journey.
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DecisionPart of the buyer's journey where the buyer chooses a solution. This keyword / phrase relates to this part of the buyer's journey.
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