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1 | How to Use This Workbook | |||||||||||||||||||||||||
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3 | Your Finance Module Companion Guide | |||||||||||||||||||||||||
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5 | A free Higher Being Collective resource — open to everyone. #CommunityOverCompetition | |||||||||||||||||||||||||
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7 | This guide walks you through the Finance Module workbook step by step — no finance background needed. If you've never created a spreadsheet for your business before, start here. | |||||||||||||||||||||||||
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9 | Before You Start | |||||||||||||||||||||||||
10 | Read the companion blog post, “Money Talks: A Beginner's Guide to Business Finance and Pricing Your Products,” first. It explains the ideas behind every tab in this workbook. | |||||||||||||||||||||||||
11 | Make your own copy of the Google Sheet: File > Make a copy. This keeps the original template clean for the next person. | |||||||||||||||||||||||||
12 | Work through the tabs in order: Pricing & Margin → Break-Even → P&L → Cash Flow Forecast. Each one builds on the last. | |||||||||||||||||||||||||
13 | Only type info into the yellow cells. Everything else is a formula that automatically makes calculations for you — see the legend below. | |||||||||||||||||||||||||
14 | Understanding the Color Legend | |||||||||||||||||||||||||
15 | Every tab in the workbook uses the same three cell styles, so once you learn them, you can navigate any sheet with confidence. | |||||||||||||||||||||||||
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17 | Cell style | What it means | What to do | |||||||||||||||||||||||
18 | Yellow fill*, blue text | A cell meant for your numbers | Type your own values here | |||||||||||||||||||||||
19 | White fill, black text | A formula that calculates automatically | Leave it alone — it updates on its own (do not enter any data in these cells) | |||||||||||||||||||||||
20 | White fill, green text | A number pulled in from another tab | Leave it alone — edit the source tab instead | |||||||||||||||||||||||
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22 | *Please note: in this instance, fill refers to the color that fills the background of the cell. | |||||||||||||||||||||||||
23 | Tab 1: Product Pricing & Margin | |||||||||||||||||||||||||
24 | The first tab answers one question: how much should you charge? Add one row per product. | |||||||||||||||||||||||||
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26 | Field | What it Means/What it Does | ||||||||||||||||||||||||
27 | Materials / Packaging / Labor / Other Costs | Every direct cost of making one unit. Be thorough — forgotten costs are the #1 reason new entrepreneurs underprice. (One unit may be one item, one event, any one product or service) | ||||||||||||||||||||||||
28 | Total Cost (COGS: Cost of Goods Sold) | This cell adds up your four cost columns automatically. | ||||||||||||||||||||||||
29 | Target Margin % | The percentage of the price you want left over after costs. 50–70% is a common starting range for products. | ||||||||||||||||||||||||
30 | Suggested Price | The price that meets your target margin, calculated for you: Cost ÷ (1 − Target Margin). | ||||||||||||||||||||||||
31 | Your Actual Price | What you actually plan to charge — this can match the Suggested Price or differ from it. | ||||||||||||||||||||||||
32 | Actual Margin % | Recalculates automatically based on the price you enter, so you always know your real margin. | ||||||||||||||||||||||||
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34 | Tip: Delete the example row (Lavender Soap Bar) once you understand the pattern, or leave it as a reference — it won't affect your totals. | |||||||||||||||||||||||||
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36 | Tab 2: Break-Even | |||||||||||||||||||||||||
37 | This tab tells you how many units — or how much revenue — you need to earn each month before you start making a profit. | |||||||||||||||||||||||||
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39 | Field | What it Means | ||||||||||||||||||||||||
40 | Monthly fixed costs | Costs that stay the same no matter how much you sell — rent, subscriptions, insurance, etc | ||||||||||||||||||||||||
41 | Price per unit | Take this info from your Pricing & Margin tab — use your Actual Price. | ||||||||||||||||||||||||
42 | Variable cost per unit | Also from your Pricing tab — this is your Total Cost (COGS) per unit. | ||||||||||||||||||||||||
43 | Contribution margin per unit | Price per unit − Variable cost per unit What each sale "contributes" toward paying your fixed costs — and once fixed costs are covered, toward profit. | ||||||||||||||||||||||||
44 | Contribution margin % | Contribution margin % = Contribution margin per unit ÷ Price per unit This is the same idea as above, but expressed as a percentage of the price instead of a dollar amount — useful for comparing products that are priced very differently. | ||||||||||||||||||||||||
45 | Break-even units per month | The number of units you must sell each month just to cover your costs. | ||||||||||||||||||||||||
46 | Break-even revenue per month | The same number, shown in dollars instead of units. | ||||||||||||||||||||||||
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48 | Tip: Use the “Try different prices” table underneath to see how raising or lowering your price shifts how many units you'd need to sell to break even, and to make a profit. This is a safe space to experiment before you commit to a price. | |||||||||||||||||||||||||
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50 | Tab 3: P&L (Profit & Loss) | |||||||||||||||||||||||||
51 | This tab shows whether you're actually making money, month by month, across a full year. | |||||||||||||||||||||||||
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53 | Field | What it Means | ||||||||||||||||||||||||
54 | Sales Revenue | All the money coming in from sales and any other income. | ||||||||||||||||||||||||
55 | COGS (Cost of Goods Sold) | The direct cost of the products you sold that month. | ||||||||||||||||||||||||
56 | Gross Profit / Gross Margin % | What money is left after COGS, presented as a percentage of total revenue. | ||||||||||||||||||||||||
57 | Operating Expenses | All other costs associated with running the business — rent, software, marketing, contractors, office supplies, etc. | ||||||||||||||||||||||||
58 | Net Profit / Net Margin % | Your true bottom line after every cost (both COGS and Operating Expenses) is accounted for | ||||||||||||||||||||||||
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60 | Tip: The sample numbers in each cell are placeholders — replace the data in every yellow cell with your real figures. The Total column on the far right adds up your full year automatically. | |||||||||||||||||||||||||
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62 | Tab 4: Cash Flow Forecast | |||||||||||||||||||||||||
63 | Cash and profit are not the same thing. This tab tracks the actual money moving in and out of your bank account, so you're never caught off guard. | |||||||||||||||||||||||||
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65 | Field | What it means | ||||||||||||||||||||||||
66 | Starting Cash Balance | How much cash you have available at the start of the month. January is the only one you enter — every other month carries forward automatically. For our purposes, you can enter zeros until you launch and establish your starting cash balance. | ||||||||||||||||||||||||
67 | Sales Revenue (from P&L) | This links automatically from your P&L tab (shown in green). It assumes that you are paid during the same month you make the sale — adjust manually if customers pay you later. | ||||||||||||||||||||||||
68 | Cash Out | Everything you must pay for during that month — inventory, rent, payroll, marketing, subscriptions, etc. | ||||||||||||||||||||||||
69 | Net Cash Flow | Total Cash In minus Total Cash Out for the month. | ||||||||||||||||||||||||
70 | Ending Cash Balance | Your cash available at the end of the month — and next month's starting balance. | ||||||||||||||||||||||||
71 | Watch for this If Ending Cash Balance ever becomes a negative number, that's an early warning sign — not a failure. It means it's time to cut a cost, delay a purchase, or bring in cash sooner, before the shortfall actually happens. | |||||||||||||||||||||||||
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73 | Common Questions | |||||||||||||||||||||||||
74 | “My formulas show $0 or a blank cell — did I break something?” | |||||||||||||||||||||||||
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76 | Most likely you just haven't entered numbers in the yellow cells yet. Formula cells calculate from your inputs — no inputs, no results. | |||||||||||||||||||||||||
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78 | “Can I add more rows or products?” | |||||||||||||||||||||||||
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80 | Yes. Insert a new row inside any of the tabs and copy the formulas from the row above it down into the new one, rather than copying or typing formulas from scratch. | |||||||||||||||||||||||||
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82 | “Which tab should I revisit most often?” | |||||||||||||||||||||||||
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84 | Your Cash Flow Forecast. Pricing and break-even are things you set up once and revisit occasionally; cash flow is something to check more regularly; monthly, or weekly if things are tight. | |||||||||||||||||||||||||
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86 | You've Got This | |||||||||||||||||||||||||
87 | You don't need an accounting degree to run the numbers on your business — you just need a system, and now you have one. Come back to this workbook every month. The more you use it, the more it becomes second nature. | |||||||||||||||||||||||||
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89 | This resource is shared freely with the community. If it helped you, pass it along. #CommunityOverCompetition | |||||||||||||||||||||||||
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