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How to Use This Workbook
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Your Finance Module Companion Guide
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A free Higher Being Collective resource — open to everyone. #CommunityOverCompetition
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This guide walks you through the Finance Module workbook step by step — no finance background needed. If you've never created a spreadsheet for your business before, start here.
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Before You Start
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Read the companion blog post, “Money Talks: A Beginner's Guide to Business Finance and Pricing Your Products,” first. It explains the ideas behind every tab in this workbook.
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Make your own copy of the Google Sheet: File > Make a copy. This keeps the original template clean for the next person.
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Work through the tabs in order: Pricing & Margin → Break-Even → P&L → Cash Flow Forecast. Each one builds on the last.
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Only type info into the yellow cells. Everything else is a formula that automatically makes calculations for you — see the legend below.
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Understanding the Color Legend
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Every tab in the workbook uses the same three cell styles, so once you learn them, you can navigate any sheet with confidence.
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Cell styleWhat it meansWhat to do
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Yellow fill*, blue textA cell meant for your numbersType your own values here
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White fill, black textA formula that calculates automaticallyLeave it alone — it updates on its own (do not enter any data in these cells)
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White fill, green textA number pulled in from another tabLeave it alone — edit the source tab instead
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*Please note: in this instance, fill refers to the color that fills the background of the cell.
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Tab 1: Product Pricing & Margin
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The first tab answers one question: how much should you charge? Add one row per product.
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FieldWhat it Means/What it Does
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Materials / Packaging / Labor / Other CostsEvery direct cost of making one unit. Be thorough — forgotten costs are the #1 reason new entrepreneurs underprice.
(One unit may be one item, one event, any one product or service)
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Total Cost (COGS: Cost of Goods Sold)This cell adds up your four cost columns automatically.
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Target Margin %The percentage of the price you want left over after costs. 50–70% is a common starting range for products.
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Suggested PriceThe price that meets your target margin, calculated for you: Cost ÷ (1 − Target Margin).
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Your Actual PriceWhat you actually plan to charge — this can match the Suggested Price or differ from it.
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Actual Margin %Recalculates automatically based on the price you enter, so you always know your real margin.
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Tip: Delete the example row (Lavender Soap Bar) once you understand the pattern, or leave it as a reference — it won't affect your totals.
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Tab 2: Break-Even
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This tab tells you how many units — or how much revenue — you need to earn each month before you start making a profit.
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FieldWhat it Means
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Monthly fixed costsCosts that stay the same no matter how much you sell — rent, subscriptions, insurance, etc
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Price per unitTake this info from your Pricing & Margin tab — use your Actual Price.
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Variable cost per unitAlso from your Pricing tab — this is your Total Cost (COGS) per unit.
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Contribution margin per unitPrice per unit − Variable cost per unit

What each sale "contributes" toward paying your fixed costs — and once fixed costs are covered, toward profit.
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Contribution margin %Contribution margin % = Contribution margin per unit ÷ Price per unit

This is the same idea as above, but expressed as a percentage of the price instead of a dollar amount — useful for comparing products that are priced very differently.
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Break-even units per monthThe number of units you must sell each month just to cover your costs.
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Break-even revenue per monthThe same number, shown in dollars instead of units.
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Tip: Use the “Try different prices” table underneath to see how raising or lowering your price shifts how many units you'd need to sell to break even, and to make a profit. This is a safe space to experiment before you commit to a price.
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Tab 3: P&L (Profit & Loss)
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This tab shows whether you're actually making money, month by month, across a full year.
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FieldWhat it Means
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Sales RevenueAll the money coming in from sales and any other income.
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COGS (Cost of Goods Sold)The direct cost of the products you sold that month.
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Gross Profit / Gross Margin %What money is left after COGS, presented as a percentage of total revenue.
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Operating ExpensesAll other costs associated with running the business — rent, software, marketing, contractors, office supplies, etc.
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Net Profit / Net Margin %Your true bottom line after every cost (both COGS and Operating Expenses)
is accounted for
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Tip: The sample numbers in each cell are placeholders — replace the data in every yellow cell with your real figures. The Total column on the far right adds up your full year automatically.
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Tab 4: Cash Flow Forecast
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Cash and profit are not the same thing. This tab tracks the actual money moving in and out of your bank account, so you're never caught off guard.
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FieldWhat it means
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Starting Cash BalanceHow much cash you have available at the start of the month. January is the only one you enter — every other month carries forward automatically. For our purposes, you can enter zeros until you launch and establish your starting cash balance.
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Sales Revenue (from P&L)This links automatically from your P&L tab (shown in green). It assumes that you are paid during the same month you make the sale — adjust manually if customers pay you later.
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Cash OutEverything you must pay for during that month — inventory, rent, payroll, marketing, subscriptions, etc.
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Net Cash FlowTotal Cash In minus Total Cash Out for the month.
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Ending Cash BalanceYour cash available at the end of the month — and next month's starting balance.
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Watch for this
If Ending Cash Balance ever becomes a negative number, that's an early warning sign — not a failure. It means it's time to cut a cost, delay a purchase, or bring in cash sooner, before the shortfall actually happens.
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Common Questions
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“My formulas show $0 or a blank cell — did I break something?”
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Most likely you just haven't entered numbers in the yellow cells yet. Formula cells calculate from your inputs — no inputs, no results.
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“Can I add more rows or products?”
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Yes. Insert a new row inside any of the tabs and copy the formulas from the row above it down into the new one, rather than copying or typing formulas from scratch.
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“Which tab should I revisit most often?”
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Your Cash Flow Forecast. Pricing and break-even are things you set up once and revisit occasionally; cash flow is something to check more regularly; monthly, or weekly if things are tight.
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You've Got This
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You don't need an accounting degree to run the numbers on your business — you just need a system, and now you have one. Come back to this workbook every month. The more you use it, the more it becomes second nature.
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This resource is shared freely with the community. If it helped you, pass it along. #CommunityOverCompetition
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