Free-Strategic-Communication-Plan-Template.xlsx

	A	B	C	D	E	F	G
1							@dropdown
2	STRATEGIC COMMUNICATION PLAN TEMPLATE
3		[Describe the background of your initiative]
4	Description	Related announcements	Timelines	Milestones	Persons involved	Stakeholders
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7	ENVIRONMENTAL SCAN	[Describe the key external factors that will affect your success]
8	COMPETITORS' RECENT ACTIONS	LEGISLATIVE CONTEXT	MAINSTREAM MEDIA		ONLINE COMMENTS
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12	PEST ANALYSIS
13	Political factors			Economic factors
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17	Social factors			Technological factors
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21	SWOT ANALYSIS
22	Strengths			Weaknesses
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27	Opportunities			Threats
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32	STAKEHOLDERS	[Describe stakeholders and their expected reactions]
33	What are the positions of each stakeholder on this initiative?
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35	What reactions do you expect?
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37	How might you use the support of those you expect to react positively?
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39	How can you mitigate the concerns of those you expect to react negatively?
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41	OBJECTIVES	[Describe what you want to achieve with the communications plan]
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45	STRATEGY	[Describe how you will achieve your objectives; focus on the big picture]
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49	TARGET AUDIENCES	[Describe the key audiences or who you are speaking to]
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53	ANNOUNCEMENT	[Describe what you are announcing in short]
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57	MESSAGES	[Describe the key messages and what you are trying to tell people]
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61	TACTICS	[Describe how you will implement your strategy]
62	Tactical Options	Yes/No	Notes
63	Mentions in other announcements / events	FALSE
64	Media events	FALSE
65	Speeches	FALSE
66	Paper products	FALSE
67	Brochures	FALSE
68	White paper	FALSE
69	Advertising	FALSE
70	Email newsletters	FALSE
71	Social network outreach	FALSE
72	ISSUES	[Describe what possible problems you'll have to overcome]
73	Issue	How to mitigate the issue
74	Issue 1
75	Issue 2
76	Issue 3
77	BUDGET	[Describe what your costs are]
78	Resources	Planned costs	Actual costs	Other
79	Resource 1
80	Resource 2
81	Resource 3
82	TOTAL
83	EVALUATION	[Describe how you'll know if you've been successful]
84	Metric
85	Metric 1
86	Metric 2
87	Metric 3
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