| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | User content was saved | 2020 Copy | Copy Explorations | Final Copy | Copy Rationale | Style Notes |
2 | H1 | There was a problem with our app | Our app shut down abruptly Our app closed unexpectedly Our app crashed, but we saved your work It crashed, but we saved your work We saved your work when our app crashed The app closed, but your work was saved The app closed, but we saved your work Our app closed, but your work was saved Our app closed, but we saved your work | Our app closed, but we saved your work | This headline reduces the direness of the situation and directly informs the user that their work was saved. | Reassuring, neutral, clear |
3 | Body | Uh-oh! It seems that our app has crashed, but don't worry, your content was saved! Tap the button below to view your saved files. | The app closed unexpectedly but as we’ve saved your work you can jump right back in. Despite the unexpected closure, we have saved your work so you can continue working. You can pick up right where you left off because we've saved your work. Unfortunately, the app closed unexpectedly, but your work has been saved, so you can start over right away. Despite the unexpected closure, we saved your work. Would you like to resume? Even if the app closed unexpectedly, we saved your work. Would you like to resume? Even if the app closed unexpectedly, we saved your changes. Would you like to continue working on it? | Even if the app closed unexpectedly, we saved your changes. Would you like to continue working on the last opened file? | The body re-states that there was an issue but that the user’s work was saved. Next, it asks the user if they would like to continue working, specifying exactly where they will be taken. It uses simple, jargon-free language to ensure that the message is well understood. | Confident, direct, friendly, clear |
4 | CTA | Saved Files | Resume work Resume Access file Jump back in Check file Continue work | Continue work | It repeats the words used in the body question, to ensure that it is clear what will open when the user taps the button. | Clear |