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STTMã vạchNhan đềTác giảNhà xuất bảnNXBĐường link truy cập
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1089867APA handbook of consumer psychology Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)American Psychological Association2022https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:APA%20handbook%20of%20consumer%20psychology%20&dmd_id=48204
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2089868Consumer behavior Leon G Schiffman; Joseph WisenblitPearson2019https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Consumer%20behavior&dmd_id=17145
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3089869Multivariate data analysis Joseph F. Hair...[et al]Cengage2019https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Multivariate%20data%20analysis&dmd_id=48200
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4089870A primer on partial least squares structural equation modeling (PLS-SEM)Joseph F. Hair...[et al]SAGE Publications, Inc.2022https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:A%20primer%20on%20partial%20least%20squares%20structural%20equation%20modeling&dmd_id=47537
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5089112Business and Society: Stakeholders, Ethics, Public Policy, 16th EditionAnne Lawrence, James Weber, Vanessa D. Hill and David M. WasieleskiMcGraw Hill2023https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Business%20and%20Society:%20Stakeholders,%20Ethics&dmd_id=47215
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6089113International Marketing, 19th Ed, ISEPhilip Cateora, John Graham, Mary Gilly, Bruce Money and Graham CateoraMcGraw Hill2023https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:International%20Marketing,%20Philip%20Cateora&dmd_id=47217
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7089108Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tailAngeline Close ScheinbaumRoutledge2017https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Online%20Consumer%20Behavior:%20Theory%20and%20Research%20in%20Social%20Media&dmd_id=47209
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8089109The Aging Consumer: Perspectives from Psychology and Marketing
2nd Edition		Aimee Drolet, Carolyn YoonRoutledge2021https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:The%20Aging%20Consumer:%20Perspectives%20from%20Psychology%20and%20Marketing&dmd_id=47211
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9089110The economics of digital transformation : the disruption of markets, production, consumption and workKatarzyna Śledziewska, Renata WłochTaylor & Francis2021https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:The%20economics%20of%20digital%20transformation&dmd_id=47212
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10 089111Managing digital transformation : understanding the strategic processAndreas Hinterhuber, Francesca Checchinato, Tiziano VescoviTaylor & Francis2021https://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Managing%20digital%20transformation%20:%20understanding%20the%20strategic%20process&dmd_id=47213
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