App Submission Assets Inventory (Shared)
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AssetStoreTypeDimensionsMore InfoNotesOwnerContent or Link to DesignCompleted
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App NameApple, GoogleCopyN/Ahttps://developer.apple.com/app-store/product-page/
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App Name (Displayed under icon when dowloaded)AppleCopyN/AThe display name of your app (the one below the icon) is different from the one you see in a marketplace. You can customize both if you choose.
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App Icon (developed into the app)GoogleDesign AssetVarious (see link)https://medium.com/google-design/designing-adaptive-icons-515af294c783,
https://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987,
https://developer.android.com/google-play/resources/icon-design-specifications
https://developer.android.com/guide/practices/ui_guidelines/icon_design_adaptive
There are many nuances to the app icon across Android devices. See the articles for guidelines.
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App Icon (developed into the app)AppleDesign AssetVarious (see link)https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/app-icon/
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App Store IconAppleDesign Asset1024 x 1024pxhttps://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/app-icon/
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Play Store IconGoogleDesign Asset512 x 512pxhttps://developer.android.com/google-play/resources/icon-design-specifications#creating_assets
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SubtitleAppleCopyN/Ahttps://developer.apple.com/app-store/product-page/
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DescriptionAppleCopyN/Ahttps://developer.apple.com/app-store/product-page/
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Promotional TextAppleCopyN/Ahttps://developer.apple.com/app-store/product-page/This is optional. Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features.
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KeywordsAppleMiscN/Ahttps://developer.apple.com/app-store/product-page/
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What's NewAppleCopyN/Ahttps://developer.apple.com/app-store/product-page/When you update your app, you can use What’s New to communicate changes to users. This text appears on your product page and on the Updates tab.
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Primary CategoryAppleMiscN/Ahttps://developer.apple.com/app-store/categories/The page linked provides a list of all main categories to choose from.
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Secondary CategoryAppleMiscN/Ahttps://developer.apple.com/app-store/categories/
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6.5 inch screenshot (portrait) - iPhone XS Max, iPhone XRAppleScreenshot1242 x 2688 pxhttps://help.apple.com/app-store-connect/#/devd274dd925
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6.5 inch screenshot (landscape) - iPhone XS Max, iPhone XRAppleScreenshot2688 x 1242 pxhttps://help.apple.com/app-store-connect/#/devd274dd925This is optional unless your app has specific landscape functionality you aim to highlight in your listing.
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5.5 inch screenshot (portrait) - iPhone 6s plus/7 Plus/8 PlusAppleScreenshot1242 x 2208 pxhttps://help.apple.com/app-store-connect/#/devd274dd925
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5.5 inch screenshot (landscape) - iPhone 6s plus/7 Plus/8 PlusAppleScreenshot2208 x 1242 pxhttps://help.apple.com/app-store-connect/#/devd274dd925
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Product Page ArtworkAppleDesign Asset4320 x 1080 pixelshttps://help.apple.com/asc/appspromoart/#/itc613d6ad49You can also access Photoshop examples at the link to the left.

The examples include markings for the "safe zone" for crucial content so it doesn't get cut off across screens.
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App Preview VideoAppleDesign AssetInstructions include device recommendations, but no dimensions listedhttps://help.apple.com/app-store-connect/#/dev4e413fcb8, https://developer.apple.com/app-store/app-previews/,
https://developer.apple.com/support/app-previews/
App Previews are optional. Apple provides guidelines for how to make the most of them, what production techniques work best, etc. These can be added at any time, so we do not need to consider this launch blocking.
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App Preview Poster FrameAppleDesign AssetInstructions include device recommendations, but no dimensions listedhttps://help.apple.com/app-store-connect/#/dev910472ff2This is required IF you are including an App Preview (see above).
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CategoryGoogleMiscN/Ahttps://support.google.com/googleplay/android-developer/answer/113475?hl=en&ref_topic=3450987
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App Content Rating QuestionnaireGoogleMiscN/AThis is not a piece of content, but is a required part of the submission process. This gauges the appropriateness of content for certain age groups.
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Screenshot 1GoogleScreenshotMinimum: 320px, Maximum: 3840pxhttps://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987Google doesn't provide exact dimensions recommendations - only min and max. I think we can move forward mirroring the iPhone portrait sizes.
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Screenshot 2GoogleScreenshotMinimum: 320px, Maximum: 3840pxhttps://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987
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Feature GraphicGoogleDesign Asset1024px by 500pxhttps://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987
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Promo graphicGoogleDesign Asset180px by 120pxhttps://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987
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Promo VideoGoogleDesign AssetInstructions include device recommendations, but no dimensions listedhttps://support.google.com/googleplay/android-developer/answer/1078870?hl=en&ref_topic=3450987This is not required, but "it's highly recommended as a fun, engaging way to show features of your app to potential users."

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