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Dashboard for Accessing Sections of this sheet. If you have come here directly, please read
- https://games2winmedia.com/introduction-to-mobile-game-analytics-by-games2win/
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Item No.Main SectionsSub-SectionsLinkItem No.Main SectionsSub-SectionsLinkItem No.Main SectionsSub-SectionsLinkItem No.Main SectionsSub-SectionsLink
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1Overall OverviewLink4Level-WiseLink6FTUELink9RetentionLink
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1.1Downloads4.1Avg Time6.1Intro Screen10Open StoreLink
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1.2Loss on Start Games4.2Game Funnel6.2Chapter Select Screen
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1.3Gameplays4.3Chapter Funnel6.3Level tap
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1.4EI4.4Drop-Off6.4Start Level
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2Game Break-UpLink4.5Frequency6.5End Level
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2.1% of Start4.6Aban %6.6Select Profile
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2.2Gameplays4.7Average Score6.7Open Store
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2.3Completion4.8Total Users who bought IAP7PNS EngagementLink
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2.4Derived Game Plays4.9% of unique users who bought IAP7.1PNS
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3Chapter-WiseLink5EngagementLink7.2Users
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3.1Avg Time5.1Who spent money7.3
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3.2Game Funnel5.2Who attempted to buy in Apps8UX BehaviourLink
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3.3Chapter Funnel5.3Who ran out of time8.1Taps on Profile
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3.4Drop-Off5.4Who bought time8.2Taps on My Looks from Profile
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3.5Frequency5.5Who bought assets from Other Outfit Section8.3Single Player
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3.6Aban %5.6Who bought in-apps8.4Multi Player
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3.7Average Score8.5Clicks on Information (i) on Game Play Screen
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3.8Total Users who bought IAP8.6TAPS ON MORE OFFERS
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3.9% of unique users who bought IAP8.7Store
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8.9Home
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What does it representWhy is this important
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Report Date
16 Nov-22 Nov
Days7x77x7
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Ad freq (secs)90Timeframe16 Nov-22 Nov02 Nov-08 Nov
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Daily user engagement25m 46sVersionv2.2v2.1
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PlatformiOSDownloads32,61727,550The Total count of App (Game) downloaded during the period.Represents the change in downloads between 2 periods. If there is a fall, you need to investigate whyLink to Main Dashboard
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Segment
7x7 New Users
Per Day Downloads4,6603,936
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Unlock ValuesStart Game29,45925,145
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Multi player
10000 coins or 40 Levels
Loss on Start Games9.68%8.73%The Percentage of Start game vs downloads.After downloading, how many people actually start the game? If there is a big gap, something is preventing users from starting the game OR they are downloading games without caring to play it (incentivised downloads/marketing)
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Gameplays18.7522.43The number of game plays by the users who downloaded the gameGameplays are the most important metric of a game at Games2win. They need to be constantly improved. All the teams involved in the game are focused on making the game better. Game plays is where engagement comes from and engagement drives revenues
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Per Day Gameplays2.683.20
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Levels250250
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Link to Main DashboardEI0.070.09The Engagement index is the number of game plays in a game divided by the levels inside it, represented as a percentageEI% tells you what % of your levels are actually being enjoyed by the players. If you have a 200 level game and game plays are 20, you have just 10% of the game being played. (Replays also get counted to game plays, so the pure game play per unique level is a bit lower). When we add lots more content (levels) to a game, we expect players to play them! That's why EI must improve (or we should stop adding more levels and focus on other aspects to make the EI better)
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Game Break-Up - INTERNET ONLY: 16 Nov-22 Nov
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In Game Sequence% of StartLevelsUnique UsersFrequencyGameplaysEICompletionDerived Game Plays
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1Chapter 195.95%150282654.716.640.110.90%15.97
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2Chapter 211.06%10032597.125.140.257.59%2.78
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What does it representWhat does it representWhat does it representWhat does it represent
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Each game has specific content 'chapters'. This percentage describes the % of users accessing the respective chapters in the gameChapter wise game playsThe completion % of users who complete playing the chapterThe contribution of each chapter in total Game plays
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Why is this importantWhy is this importantWhy is this importantWhy is this important
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Link to Main DashboardIt's in indication of how much engagement is being driven and how deeply are players playing. Also, the % of users accessing different chapters in the game. How many users are unlocking different chapters, and if not, then whyThe number of game plays generated by the user who accessed the respective chapter. It is metrics that will define how engaging are your game levels, within each of the chapters due to which the user is keen to play more.Just as it is necessary to know how many users start the chapter accordingly it is vital to know how many users are actually completing the given chapter. Completion rate is metric through which you can identify the how much depth your chapters have. If completion rates are poor, your content many be boring OR you many be unlocking the subsequent chapters earlierGames have multiple chapters & it’s important to know contribution of game plays of each chapter in overall game plays. This will help to identity performing chapters and other which require improvement. If later chapters have very poor contributions, it means that you many be adding lots more content that actually delivers little value.
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Game Break-Up - INTERNET ONLY: 02 Nov-08 Nov
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In Game Sequence% of StartLevelsUnique UsersFrequencyGameplaysEICompletionDerived Game Plays
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1Chapter 195.44%150239994.119.580.131.37%18.69
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2Chapter 213.59%10034166.827.520.287.49%3.74
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Internet On/Off
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% of StartUnique Users
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Internet On99.00%29403
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Internet ON post OFF8.12%2413
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Internet Off9.76%2900
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Internet ON Only
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Chapter 116 Nov-22 Nov16 Nov-22 Nov16 Nov-22 Nov02 Nov-08 Nov16 Nov-22 Nov
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Avg TimeGame FunnelChapter FunnelDrop-OffDrop-OffUnique UsersFrequencyAban %Average ScoreUnique Users who bought IAPTotal Users who bought IAP% of unique users who bought IAP
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What does it representWhat does it representWhat does it representWhat does it representWhat does it representWhat does it representWhat does it representWhat does it representWhat does it represent
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The time taken per level to complete (also compare it with previous report)The actual % of user who started the level 1 of the chapter compared to those who started the gameThe actual % of users who started chapter level 1 of that chapter compared to those who started the levelThe level wise drop off from one level to the nextNumber of times the same level is being playedCheck the abandon rate, users who existed the game without completing the level and compare it with previous reportWhat was the average score of the users in the levelHow many users bought In-App items (IAPs)The % of users who bought IAPs compared to those who downloaded the game.
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Why is this importantWhy is this importantWhy is this importantWhy is this importantWhy is this importantWhy is this importantWhy is this importantWhy is this importantWhy is this important
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Link to Main DashboardEvery level is design with a certain goals/achievement which the users need to complete in a certain given time (based on users rational behaviour). This metrics capture the avg time a user takes to complete a level. Any specific level which shows, a very high or very low time, can be an conceptual or technical issue which can be identified & resolved.It tells you the % of users which started level 1 in comparison to the users to started the game (post downloading). You can identity the drop off at different screens, which the user experiences before he actually starts level 1 and optimize the user experience to minimise the drop offIt identifies the drop off in any, between a user selecting a particular chapter and the % of user who the start level 1 post chapter selection. If there are high drop off you need to identify the reason for the same.Monitoring Drop Off is very essential. It's indicates the user behaviour towards your game. Is your game engaging enough that the users are playing more if it, or is it not interesting/challenging enough for them to play more levels. There can be many reasons for drop off, such as game design, concept, game stability as per devices, feature & more. You need to identify and fix issues. if you can control drop off, you are managing retention, which in turn will yield higher Game Plays.Its tell you the % of user who repeat the level. User can repeat a level where she feels he can earn more coins considering it's easy to complete or maybe to improve a score obtained on the level or simply because the level was pure fun!In indicate the % of users who had started the level but have abandoned it prior completing the level. This is an important metrics which gives a sense of user behaviour towards your games. The abandonment can be due to many reasons, flaw the game design, technical issues or the game play its self is not exiciting/Challenging. The issue needs to be indentified and resolvedScores can give a good indicator of player satisfaction, challenge and frustration. If the scores are too low (machine decided), players many give up playing. If they are too easy, they many get bored. If they are just right, you will notice many more 'replays' indicating that players are trying to play the level again and get a better score.Measures how many players actually spend money in the game. (Note: This game is not optimized for in-app monetisation)It indicates where the users bought the IAP per level. Are users impulsive and buy very early? Do they buy consistently? (Note: This game is not optimized for in-app monetisation)
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Level WiseAvg TimeGame FunnelChapter FunnelDrop-OffDrop-OffUnique UsersFrequencyAban %Average ScoreUnique Users who bought IAPTotal Users who bought IAP% of unique users who bought IAP
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Link to Main Dashboard
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Level 16.8682.96%86.46%-27.04%-22.55%244391.6-23.16%9.35476240.52%
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Level 26.1560.53%63.09%-13.12%-9.78%178311.6-9.28%9.17131411.21%
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Level 35.6452.58%54.81%-8.49%-5.42%154911.4-5.87%9.39443.45%
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Level 46.9248.12%50.15%-8.13%-5.68%141761.3-5.33%8.94332.59%
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Level 56.5644.21%46.07%-7.32%-6.06%130231.3-4.91%8.47221.72%
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Level 65.9540.97%42.70%-6.04%-4.88%120701.3-4.18%9.03110.86%
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Level 76.5938.50%40.12%-6.67%-6.48%113411.3-4.74%8.54332.59%
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Level 87.7635.93%37.45%-6.37%-6.11%105841.3-4.57%8.52110.86%
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Level 910.6533.64%35.06%-6.28%-5.38%99101.4-4.85%8.16000.00%
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Level 106.0531.53%32.86%-5.23%-5.68%92881.3-4.05%8.61221.72%
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Level 117.2229.88%31.14%-5.58%-4.51%88021.3-4.02%8.88110.86%
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Level 126.3928.21%29.40%-5.07%-3.89%83111.3-3.80%8.33110.86%
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Level 136.3926.78%27.91%-5.07%-5.88%78901.3-3.75%8.65221.72%
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Level 145.3925.43%26.50%-4.93%-4.32%74901.3-3.98%8.83332.59%
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Level 156.1224.17%25.19%-4.94%-3.36%71211.3-3.61%8.50332.59%
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Level 166.7822.98%23.95%-4.96%-5.34%67691.3-3.31%8.46110.86%
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Level 175.9121.84%22.76%-4.00%-4.13%64331.3-3.33%8.75000.00%
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Level 186.2720.96%21.85%-4.29%-3.80%61761.3-3.22%8.92221.72%
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Level 199.4820.07%20.91%-5.06%-3.88%59111.3-3.74%8.34000.00%
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Level 208.3519.05%19.85%-4.54%-4.92%56121.3-3.26%8.04110.86%
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Level 219.1518.18%18.95%-4.52%-3.70%53571.3-3.58%8.38000.00%
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Level 225.4917.36%18.10%-3.87%-3.05%51151.3-2.85%8.55221.72%
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Level 236.4316.69%17.40%-3.25%-2.49%49171.2-1.95%8.51000.00%
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Level 245.7416.15%16.83%-3.70%-2.56%47571.2-2.88%8.68000.00%
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Level 255.1115.55%16.21%-3.99%-3.86%45811.3-2.75%8.88110.86%
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Level 265.2814.93%15.56%-2.82%-2.51%43981.2-1.75%8.49000.00%