Marketing Checklist
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Marketing Checklist5/12/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary5/13/20205/18/20200240000
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1.1Objectives of plan5/13/20205/14/20200800OpenMedium00
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1.2Challenges of organization5/14/20205/15/20200800OpenMedium00
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1.3Expectations if marketing plan was successful5/15/20205/16/20200800OpenMedium00
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1.4Alignment5/16/20205/17/20200000OpenMedium00
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1.5Mission5/17/20205/18/20200000OpenMedium00
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2Target markets5/19/20205/22/20200240000
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2.1Demographics5/19/20205/20/20200800OpenMedium00
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2.2Lifestyle5/20/20205/21/20200800OpenMedium00
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2.3Actions5/21/20205/22/20200800OpenMedium00
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3Organization’s strategies and plans5/23/20205/28/20200240000
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3.1New products, markets5/23/20205/24/20200000OpenMedium00
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3.2Promotions5/24/20205/25/20200000OpenMedium00
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3.3Expansion5/25/20205/26/20200800OpenMedium00
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3.4Assessment5/26/20205/27/20200800OpenMedium00
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3.5Current marketing efforts5/27/20205/28/20200800OpenMedium00
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4Marketing metrics- performance/interactivity5/29/20206/2/20200160000
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4.1Search Engine positioning (for keywords )5/29/20205/30/20200800OpenMedium00
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4.2Analytics5/30/20205/31/20200000OpenMedium00
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4.3Facebook Insights/ likes5/31/20206/1/20200000OpenMedium00
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4.4Twitter activity6/1/20206/2/20200800OpenMedium00
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5Industry analysis6/3/20206/9/20200320000
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5.1SWOT situational analysis6/3/20206/4/20200800OpenMedium00
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5.2Competitor analysis and environment6/4/20206/5/20200800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )6/5/20206/6/20200800OpenMedium00
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5.4Market research/Consumer insights6/6/20206/7/20200000OpenMedium00
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5.5focus group6/7/20206/8/20200000OpenMedium00
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5.6If service organization6/8/20206/9/20200800OpenMedium00
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6Service blueprint6/10/20206/12/20200160000
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6.1Service gap analysis6/10/20206/11/20200800OpenMedium00
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6.2Summarize challenges6/11/20206/12/20200800OpenMedium00
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7Brand Blueprint6/13/20206/21/20200400000
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7.1Brand Personality– How to get your brand unstuck?6/13/20206/14/20200000OpenMedium00
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7.2Current image, mindset, behavior6/14/20206/15/20200000OpenMedium00
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7.3Desired behavior6/15/20206/16/20200800OpenMedium00
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7.4Challenges to overcome6/16/20206/17/20200800OpenMedium00
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7.5Brand Properties6/17/20206/18/20200800OpenMedium00
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7.6Product/service features6/18/20206/19/20200800OpenMedium00
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7.7Logo6/19/20206/20/20200800OpenMedium00
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7.8Tagline6/20/20206/21/20200000OpenMedium00
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8Brand Essence6/22/20206/29/20200400000
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8.1Organizational touchstone6/22/20206/23/20200800OpenMedium00
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8.2Customer insights and key benefit6/23/20206/24/20200800OpenMedium00
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8.3Recommendations for Clarified Brand6/24/20206/25/20200800OpenMedium00
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8.4Suggestions for Logo, Tagline6/25/20206/26/20200800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)6/26/20206/27/20200800OpenMedium00
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8.6Universal Selling Points (USP)6/27/20206/28/20200000OpenMedium00
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8.7Value Proposition6/28/20206/29/20200000OpenMedium00
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9Brand Blueprint Elements6/30/20207/12/20200720000
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9.1Competitive context6/30/20207/1/20200800OpenMedium00
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9.2Target markets7/1/20207/2/20200800OpenMedium00
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9.3Current image, mindset, behavior7/2/20207/3/20200800OpenMedium00
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9.4Desired behavior7/3/20207/4/20200800OpenMedium00
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9.5Challenges to overcome7/4/20207/5/20200000OpenMedium00
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9.6Brand Properties7/5/20207/6/20200000OpenMedium00
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9.7Brand Essence7/6/20207/7/20200800OpenMedium00
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9.8Customer insights/benefit7/7/20207/8/20200800OpenMedium00
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9.9Brand Recommendations (logo, tagline)7/8/20207/9/20200800OpenMedium00
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9.10Brand Promise7/9/20207/10/20200800OpenMedium00
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9.11Universal Selling Points7/10/20207/11/20200800OpenMedium00
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9.12Value Proposition7/11/20207/12/20200000OpenMedium00
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10Integrated Media Sample7/13/20208/3/202001200000
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10.1Flyers/ brochures7/13/20207/14/20200800OpenMedium00
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10.2YouTube -Video7/14/20207/15/20200800OpenMedium00
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10.3Facebook7/15/20207/16/20200800OpenMedium00
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10.4Twitter7/16/20207/17/20200800OpenMedium00
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10.5Email blast7/17/20207/18/20200800OpenMedium00
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10.6Blog7/18/20207/19/20200000OpenMedium00
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10.7Social bookmarks7/19/20207/20/20200000OpenMedium00
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10.8Pinterest7/20/20207/21/20200800OpenMedium00
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10.9Instagram7/21/20207/22/20200800OpenMedium00
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10.10TV/radio7/22/20207/23/20200800OpenMedium00
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10.11Infographic7/23/20207/24/20200800OpenMedium00
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10.12Newspaper7/24/20207/25/20200800OpenMedium00
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10.13Posters7/25/20207/26/20200000OpenMedium00
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10.14Newsletter ( online)7/26/20207/27/20200000OpenMedium00
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10.15Personal networks7/27/20207/28/20200800OpenMedium00
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10.16friends, family, org.7/28/20207/29/20200800OpenMedium00
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10.17Local businesses7/29/20207/30/20200800OpenMedium00
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10.18WOM friends7/30/20207/31/20200800OpenMedium00
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10.19Events7/31/20208/1/20200800OpenMedium00
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10.20Past participants/buyers8/1/20208/2/20200000OpenMedium00
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10.21Partner organizations8/2/20208/3/20200000OpenMedium00
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11Implementation (What resources)8/4/20208/11/20200400000
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11.1staff8/4/20208/5/20200800OpenMedium00
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11.2management8/5/20208/6/20200800OpenMedium00
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11.3staff availability8/6/20208/7/20200800OpenMedium00
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11.4expertise to implement the plan8/7/20208/8/20200800OpenMedium00
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11.5outsource elements of plan (use outside vendors)8/8/20208/9/20200000OpenMedium00
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11.6time8/9/20208/10/20200000OpenMedium00
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11.7resources (financial)8/10/20208/11/20200800OpenMedium00
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12Monitoring Evaluation8/12/20208/18/20200320000
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12.1Monitoring metrics8/12/20208/13/20200800OpenMedium00
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12.2Website - Google Analytics8/13/20208/14/20200800OpenMedium00
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12.3Social media insights8/14/20208/15/20200800OpenMedium00
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