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Marketing Checklist12/4/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary12/5/202512/10/20250240000
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1.1Objectives of plan12/5/202512/6/20250800OpenMedium00
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1.2Challenges of organization12/6/202512/7/20250800OpenMedium00
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1.3Expectations if marketing plan was successful12/7/202512/8/20250800OpenMedium00
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1.4Alignment12/8/202512/9/20250000OpenMedium00
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1.5Mission12/9/202512/10/20250000OpenMedium00
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2Target markets12/11/202512/14/20250240000
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2.1Demographics12/11/202512/12/20250800OpenMedium00
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2.2Lifestyle12/12/202512/13/20250800OpenMedium00
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2.3Actions12/13/202512/14/20250800OpenMedium00
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3Organization’s strategies and plans12/15/202512/20/20250240000
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3.1New products, markets12/15/202512/16/20250000OpenMedium00
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3.2Promotions12/16/202512/17/20250000OpenMedium00
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3.3Expansion12/17/202512/18/20250800OpenMedium00
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3.4Assessment12/18/202512/19/20250800OpenMedium00
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3.5Current marketing efforts12/19/202512/20/20250800OpenMedium00
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4Marketing metrics- performance/interactivity12/21/202512/25/20250160000
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4.1Search Engine positioning (for keywords )12/21/202512/22/20250800OpenMedium00
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4.2Analytics12/22/202512/23/20250000OpenMedium00
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4.3Facebook Insights/ likes12/23/202512/24/20250000OpenMedium00
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4.4Twitter activity12/24/202512/25/20250800OpenMedium00
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5Industry analysis12/26/20251/1/20260320000
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5.1SWOT situational analysis12/26/202512/27/20250800OpenMedium00
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5.2Competitor analysis and environment12/27/202512/28/20250800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )12/28/202512/29/20250800OpenMedium00
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5.4Market research/Consumer insights12/29/202512/30/20250000OpenMedium00
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5.5focus group12/30/202512/31/20250000OpenMedium00
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5.6If service organization12/31/20251/1/20260800OpenMedium00
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6Service blueprint1/2/20261/4/20260160000
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6.1Service gap analysis1/2/20261/3/20260800OpenMedium00
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6.2Summarize challenges1/3/20261/4/20260800OpenMedium00
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7Brand Blueprint1/5/20261/13/20260400000
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7.1Brand Personality– How to get your brand unstuck?1/5/20261/6/20260000OpenMedium00
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7.2Current image, mindset, behavior1/6/20261/7/20260000OpenMedium00
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7.3Desired behavior1/7/20261/8/20260800OpenMedium00
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7.4Challenges to overcome1/8/20261/9/20260800OpenMedium00
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7.5Brand Properties1/9/20261/10/20260800OpenMedium00
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7.6Product/service features1/10/20261/11/20260800OpenMedium00
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7.7Logo1/11/20261/12/20260800OpenMedium00
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7.8Tagline1/12/20261/13/20260000OpenMedium00
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8Brand Essence1/14/20261/21/20260400000
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8.1Organizational touchstone1/14/20261/15/20260800OpenMedium00
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8.2Customer insights and key benefit1/15/20261/16/20260800OpenMedium00
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8.3Recommendations for Clarified Brand1/16/20261/17/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline1/17/20261/18/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)1/18/20261/19/20260800OpenMedium00
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8.6Universal Selling Points (USP)1/19/20261/20/20260000OpenMedium00
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8.7Value Proposition1/20/20261/21/20260000OpenMedium00
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9Brand Blueprint Elements1/22/20262/3/20260720000
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9.1Competitive context1/22/20261/23/20260800OpenMedium00
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9.2Target markets1/23/20261/24/20260800OpenMedium00
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9.3Current image, mindset, behavior1/24/20261/25/20260800OpenMedium00
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9.4Desired behavior1/25/20261/26/20260800OpenMedium00
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9.5Challenges to overcome1/26/20261/27/20260000OpenMedium00
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9.6Brand Properties1/27/20261/28/20260000OpenMedium00
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9.7Brand Essence1/28/20261/29/20260800OpenMedium00
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9.8Customer insights/benefit1/29/20261/30/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)1/30/20261/31/20260800OpenMedium00
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9.10Brand Promise1/31/20262/1/20260800OpenMedium00
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9.11Universal Selling Points2/1/20262/2/20260800OpenMedium00
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9.12Value Proposition2/2/20262/3/20260000OpenMedium00
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10Integrated Media Sample2/4/20262/25/202601200000
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10.1Flyers/ brochures2/4/20262/5/20260800OpenMedium00
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10.2YouTube -Video2/5/20262/6/20260800OpenMedium00
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10.3Facebook2/6/20262/7/20260800OpenMedium00
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10.4Twitter2/7/20262/8/20260800OpenMedium00
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10.5Email blast2/8/20262/9/20260800OpenMedium00
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10.6Blog2/9/20262/10/20260000OpenMedium00
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10.7Social bookmarks2/10/20262/11/20260000OpenMedium00
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10.8Pinterest2/11/20262/12/20260800OpenMedium00
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10.9Instagram2/12/20262/13/20260800OpenMedium00
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10.10TV/radio2/13/20262/14/20260800OpenMedium00
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10.11Infographic2/14/20262/15/20260800OpenMedium00
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10.12Newspaper2/15/20262/16/20260800OpenMedium00
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10.13Posters2/16/20262/17/20260000OpenMedium00
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10.14Newsletter ( online)2/17/20262/18/20260000OpenMedium00
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10.15Personal networks2/18/20262/19/20260800OpenMedium00
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10.16friends, family, org.2/19/20262/20/20260800OpenMedium00
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10.17Local businesses2/20/20262/21/20260800OpenMedium00
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10.18WOM friends2/21/20262/22/20260800OpenMedium00
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10.19Events2/22/20262/23/20260800OpenMedium00
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10.20Past participants/buyers2/23/20262/24/20260000OpenMedium00
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10.21Partner organizations2/24/20262/25/20260000OpenMedium00
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11Implementation (What resources)2/26/20263/5/20260400000
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11.1staff2/26/20262/27/20260800OpenMedium00
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11.2management2/27/20262/28/20260800OpenMedium00
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11.3staff availability2/28/20263/1/20260800OpenMedium00
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11.4expertise to implement the plan3/1/20263/2/20260800OpenMedium00
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11.5outsource elements of plan (use outside vendors)3/2/20263/3/20260000OpenMedium00
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11.6time3/3/20263/4/20260000OpenMedium00
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11.7resources (financial)3/4/20263/5/20260800OpenMedium00
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12Monitoring Evaluation3/6/20263/12/20260320000
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12.1Monitoring metrics3/6/20263/7/20260800OpenMedium00
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12.2Website - Google Analytics3/7/20263/8/20260800OpenMedium00
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12.3Social media insights3/8/20263/9/20260800OpenMedium00