Internet Marketing - Visitor and Goal Calculator
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Visitor and goal calculator
By Portent, Inc.
www.portent.com
@portent
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The sheets in this file let you calculate the value of visitors to your website.

Choose the type of funnel you've got:

A "1-step funnel" goes straight from visitor to customer. You don't have any signups, specific pages you want visitors to read or anything else.

A "2-step funnel" has some interim conversion. If you have a newsletter, for example, you can use this calculator to figure out the value of an e-mail signup.

Use the corresponding "What's a visitors worth?" sheet

Then use the corresponding Goal Reality Calculator to see what you're going to have to do to achieve your goal.
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If you like this, check out a few of our other tools and writing:
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The Portent Content Idea Generator
Needs no introduction, funny as heck and useful too
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Digital Marketing Strategy Done Right: One-Trick Ponies Get Shot
Ian wrote a lot, all on one page
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Other cool stuff, some free, some not
Worth every penny
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Our blog
Award winning!!!! Well, our moms really like it
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You can use this for work. But if you use it, you must provide attribution to Portent per the Creative Commons:
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Visitor To Goal Calculator by Portent is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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Based on a work at https://docs.google.com/spreadsheets/d/19jNX0zDnd0Xu1_03TlJb0AdKh2_wDPw4r_HnpvIr_HI/edit?usp=sharing
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Introduction
1-step: What's a visitor worth?
1-step funnel: Goal Reality Calculator
2-step: What's a visitor worth?
2-step: Goal Reality Calculator