2019 Pageview Goals

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q
1				January	February	March	April	May	June	July	August	September	October	November	December	Total	Average
2	Boston Traffic Goals

3
4	Metrics to Watch	2018 Avg.	2019 Goal
5	Sessions	-27%	17%
6	Page Views	-18%	14%
7	Pages per Session	1.63	1.66
8	Sessions per User	1.60	2.00
9	Time on Site	1:12	1:40
10	Percentage New	75%	70%
11	Local Sessions	58%	65%
12	Posts Per Month	260	240
13	*Goal
14
15	Sessions Boston 2017			1,892,756	1,692,314	2,402,948	1,612,941	1,663,774	1,660,868	1,655,870	1,839,527	1,469,460	1,364,647	1,256,746	1,097,788	19,609,639	1,634,137
16	Sessions Boston 2018			1,199,142	1,089,695	1,265,470	1,239,785	1,167,935	1,121,972	1,128,468	1,217,288	1,145,680	1,462,081	1,066,946	1,190,406	14,294,868	1,191,239
17																-27.10%
18	PVS Boston 2017			2,773,854	2,446,622	3,241,415	2,422,028	2,386,226	2,691,186	2,553,269	2,528,597	2,083,880	2,051,203	1,971,941	1,820,423	28,970,644	2,414,220
19	PVS Boston 2018			1,833,693	1,656,153	2,168,415	1,854,925	1,878,140	2,324,682	1,998,394	2,132,878	1,905,676	2,195,161	1,711,100	1,988,642	23,647,859	1,970,655
20				-34%	-32%	-33%	-23%	-21%	-14%	-22%	-16%	-9%	7%	-13%	9%	-18%	-18%
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23	2019 Organic Sessions Goals			1,165,422	1,177,077	1,200,618	1,224,630	1,261,369	1,286,597	1,325,195	1,364,950	1,405,899	1,448,076	1,491,518	1,536,264	15,887,615	1,323,968
24	Paid Sessions															0	#DIV/0!
25	2019 Sessions Goals Total			1,165,422	1,177,077	1,200,618	1,224,630	1,261,369	1,286,597	1,325,195	1,364,950	1,405,899	1,448,076	1,491,518	1,536,264	15,887,615	1,323,968
26	Change to 2017 Sessions			-38.43%	-30.45%	-50.04%	-24.07%	-24.19%	-22.53%	-19.97%	-25.80%	-4.33%	6.11%	18.68%	39.94%
27	Change to 2018 Sessions			-2.81%	8.02%	-5.12%	-1.22%	8.00%	14.67%	17.43%	12.13%	22.71%	-0.96%	39.79%	29.05%	11.14%
28	2019 Page Views Goal			1,934,601	1,953,947	1,993,026	2,032,886	2,093,873	2,135,751	2,199,823	2,265,818	2,333,792	2,403,806	2,475,920	2,550,198	26,373,441	2,197,787
29	Change to 2017 PVS			-30.26%	-20.14%	-38.51%	-16.07%	-12.25%	-20.64%	-13.84%	-10.39%	11.99%	17.19%	25.56%	40.09%	#REF!	-8.96%
30	Change to 2018 PVS			5.50%	17.98%	-8.09%	9.59%	11.49%	-8.13%	10.08%	6.23%	22.47%	9.50%	44.70%	28.24%	11.53%	11.53%
31	Actual			1,968,374	1,753,844	1,931,611	1,947,403	2,083,253	2,311,150	2,246,234	2,447,312	2,523,538	2,622,941	2,257,305
32
33	By Vertical	Percentage
34	Home Page	5.00%		96,730	97,697	99,651	101,644	104,694	106,788	109,991	113,291	116,690	120,190	123,796	127,510	1,318,672
35	Restaurants	20.00%		386,920	390,789	398,605	406,577	418,775	427,150	439,965	453,164	466,758	480,761	495,184	510,040	5,274,688
36	Arts & Entertainment	9.00%		174,114	175,855	179,372	182,960	188,449	192,218	197,984	203,924	210,041	216,343	222,833	229,518	2,373,610
37	Wellness/Health	8.00%		154,768	156,126	159,442	162,631	167,510	170,860	175,986	181,265	186,703	192,304	198,074	204,016	2,109,686
38	Property	11.00%		212,806	214,934	219,233	223,618	230,326	234,933	241,981	249,240	256,717	264,419	272,351	280,522	2,901,079
39	News	14.00%		270,844	273,553	279,024	284,604	293,142	299,005	307,975	317,214	326,731	336,533	346,629	357,028	3,692,282
40	Travel	4.00%		77,384	78,158	79,721	81,315	83,755	85,430	87,993	90,633	93,352	96,152	99,037	102,008	1,054,938
41	Weddings	2.00%		38,692	39,079	39,861	40,658	41,877	42,715	43,996	45,316	46,676	48,076	49,518	51,004	527,469
42	Directories	5.00%		96,730	97,697	99,651	101,644	104,694	106,788	109,991	113,291	116,690	120,190	123,796	127,510	1,318,672
43	Guides															17,933,750
44
45																1,494,479.18
46
47	Strategies			Timing
48	- SEO Audit and site structure improvements			Q4 2018
49	- Content amplificiation and retargeting strategy			Q1
50	- Content amplificiation and retargeting strategy			Q2 - Q4
51	- Newsletter redesign			Q1
52	- BounceX			Q1 - Q4
53	- Lead gen social advertising			Q1 - Q4
54	- Directory Advertising			Q1-Q4
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