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FY26 Prop 302 - Attachment A. Marketing PlanTHIS IS A PUBLIC DOCUMENT. IN ORDER TO EDIT YOU WILL NEED TO DOWNLOAD. CLICK "FILE" THEN SCROLL DOWN TO "DOWNLOAD" AND THEN CLICK "EXCEL"
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Print Placement - 1Details Status of Tactic (New or Ongoing) In-State, Out-of-State, or International Target Market (Location, Target Audience, etc.) - If not applicable, write N/A Payment Cycle (One Time, Monthly, Quarterly, When Invoiced, etc.) Budgeted Cost Backup Documentation (Linked or Page Number in Backup Documentation File)
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Vendor Name:
Publication Name:
Ad Size/Color:
Issue Date:
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Outdoor Placement - 2Details Status of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Station Call Letters:
Spot Length/Frequency:
Broadcast Dates:
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Broadcast Placement - 3Details Status of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Type of Placement:
Size:
Dates:
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Digital Media Placement - 4Details Status of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Website Name:
Ad Description:
Dates:
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Website Development/Enhancement - 5 DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Website Address:
Project Description:
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Printed Material - 6DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Type of Printed Material:
Quantity:
Distribution:
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Audio-Visual - 7DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Type of AV Material:
Quantity:
Distribution:
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Travel Show - 8DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Name of Show:
Date:
Location:
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Media Communications & PR - 9DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Name/Type of Project:
Brief Description:
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Event Sponsorships - 10DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Name of Event:
Date(s):
Brief Description:
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Research & Strategic Planning - 11DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Cost Backup Documentation
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Vendor Name:
Name/Type of Project:
Brief Description:
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Co-operative Programs - 12DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name:
Co-op Partners:
Date(s):
Description:
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Production & Design - 13DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name:
Type of Asset Being Produced:
Quantity:
Description:
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Other Marketing Activities & Projects - 14DetailsStatus of Tactic In-State, Out-of-State, or International Target Market Payment Cycle Budgeted Costs Backup Documentation
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Vendor Name:
Type of Project:
Date(s):
Description:
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Total FY26 Budgeted Costs
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