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JUNE CONTENT CALENDAR
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Note: this color denotes an optional task
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1MONDAY2TUESDAY3WEDNESDAY4THURSDAY5FRIDAY6SATURDAYCONTENT PILLARS:Purpose/StrategyOPTIONAL TASKThis marketing task is optional but suggested here if you want to use it!
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WEEK 1The Charm of City in June Is UnmatchedWhat Buyers Should Know About Summer Competition or Reel: What Buyers Should Know About Summer CompetitionThe Question I Wish Every Client Asked Me FirstThe Best Places to Spend a Summer Evening in City or Reel: The Best Places to Spend a Summer Evening in City5 Small Updates That Make Your Home Feel More ExpensiveDon’t Let These 4 Things Hurt Your Summer SaleEDUCATIONALShare your knowledge & expertise so your audience sees you as the go-to real e[State] expert
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The Charm of City in June Is UnmatchedThe Question I Wish Every Client Asked Me FirstDon’t Let These 4 Things Hurt Your Summer Sale
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Customize & send this month's mailer
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WEEK 2What “Move-In Ready” Really Means For Home BuyersBefore You Tour Homes, You Need to Decide on These 4 ThingsWhat I’m Watching in the Market Right Now or Reel: What I’m Watching in the Market Right NowWhat Separates Buyers Who Get the House From Those Who Don'tJune Weekend Guide in City or Reel: June Weekend Guide in CityThe Part of My Job You Don’t Always SeeShould You Buy Now or Wait Until Fall?LOCALAttract a local audience/buyers considering the area - position yourself as the local resource/expert
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Under ContractJune Weekend Guide in CityHelping People is My Passion
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Additional Tasks This Week:Email Newsletter 1Run an awareness ad or lead magnet ad
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WEEK 3Curb Appeal Fixes That Actually MatterThings I’ve Learned Since Becoming a Homeowner or Reel: Things I’ve Learned Since Becoming a HomeownerSummer Home Maintenance ChecklistHomes Are Selling Fast in Neighborhood. Here’s Why.Father’s Day Weekend in City or Reel: Father’s Day Weekend in CityThe Most Expensive Mistakes Home Buyers MakeBefore You Drop the Price, Check This FirstAUTHORITY BUILDERSThese posts help you build a brand identity, show who you are as an agent and showcase your knowledge to build authority (and therefore, trust) as an agent.
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Curb Appeal Fixes That Actually MatterSummer Home Maintenance ChecklistFather’s Day Weekend in City
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Additional Tasks This Week:Customize your Pop By (Under Mailing Materials)Lead MagnetMonthly Video
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WEEK 4Summer in City - The Best Summer Day Trips or Reel: Summer in City - The Best Summer Day TripsHow to Make Your Home Feel Cooler This SummerFrom Listed to Sold in Just 20 Days3 Things To Do Before Listing This Summer or Reel: 3 Things To Do Before Listing This SummerWhat Today’s Buyers See First When Walking Into a Home3 Backyard Upgrades Buyers Are Loving in City or Reel: 3 Backyard Upgrades Buyers Are Loving in CityStrategy Matters More Than Luck in Real EstateFUN/RELATEABLESocial media is where you make connections - sharing fun, funny or relateable content grabs attention and helps the audience feel connected to you
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Seller Tip3 Things to Do Before Listing This SummerMarket Stats
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Additional Tasks This Week:Email Newsletter 2
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WEEK 5My Honest Take on the City Market This Month or Reel: My Honest Take on the City Market This MonthReal Estate Isn’t Just About Homes. It’s About TimingSelling Your Home This Summer?HOME/LIFESTYLEShowcasing your own home and lifestyle, or home tips, helps the audience feel connected to you, as well as gets them in the mode of thinking about home & real estate, their current needs and if their home fits them, etc.
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Buyer TipReal Estate Isn’t Just About Homes. It’s About Timing
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