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1 | Competitive Analysis | Plus (Strengths) | Delta (Weaknesses & Areas of Improvement) | Product Discovery | Product Detail Page | Checkout | Authentication Process | Saved Search | Reviews of Store | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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3 | Local Resale Shops | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4 | One Savvy Design https://www.onesavvydesign.com/ | Has great authentication process Sort options are: best selling, alphabetical, price, date (new vs old) Product detail: can buy with Gpay, Lists Item Number, Item ID, Category | Description of authentication process can be actual form where you fill in information Sometimes descriptions can have too much text Can have more sort options Can list condition of items Can filter by size | 1. Shop> Clothing. Can also search. 2. Sort by best selling, alphabetical, price, and date (new vs. old). 3. Product detail: can buy with Gpay, Lists Item Number, Item ID, Category 4. Add to cart | Product detail: can buy with Gpay, Lists Item Number, Item ID, Category | Shopping cart, can pay with ShopPay, AmazonPay, PayPal, Gpay, Facebook Pay. Click Checkout> Can choose delivery method (Ship, Curbside Pick-Up), Enter Shipping address, Enter and apply discount code, continue to shipping, or if curbside pick-up, continue to payment, Enter credit card (throughout flow there is refund or exchange policy- all sales are final, no refunds or exchanges accepted), Pay Now, [confirmation screen] | Separate Authentication tabs describe store's authentication policy and offers to authenticate customers' items for $40 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5 | More Than You Can Imagine https://mtyci.com/ | Site has a lot of filter functionalities for a local lshop with only one store | In product listings, have to scroll down to see all the filter options on the left, can have more options to see pictures of items and have more information, wishlist add and then browse is unintuitive | 1. Women> Dresses and Skirts. 2. Filter by items on left: Designers, Categories, new arrivals, Size, color, pattern, material, Price range. Top right: Sort by: popularity, average rating, latest, and price. | Description, which includes size, addtl info and photos on request, 100% authenticity guaranteed, and layaway program, Condition, and Size, and ability to add product review.. | Add to cart, view cart, price and can change quantity, choose standard shipping or local pickup, add coupon code, proceed to checkout> billing details, Standard shipping or local pickup, place order, [confirmation page] | 100% Authentic guarantee is listed in product Detail Page | Add to wishlist> Browse wishlist. Unintuitive | Reviews of store are populated on the home page from Google Reviews | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
6 | The Little Bird https://www.thelittlebirdinc.com/ | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7 | My Flaming Heart https://www.myflamingheart.com/ | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8 | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | Beacon's Closet | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9 | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | Wasteland | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10 | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | https://coutureblowout.com/ | Couture Blowout | |||||||||||||||||||||||||||||||||||||||||||
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12 | Online Resale/Consignment Sites | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
13 | Depop https://www.depop.com/ | Has search bar -Great instagram-like photos, modern and clean design -Recommended and used by Users | Business model is different from local physical consignment/resale store | 1. Womenwear>Dresses, 2. Can filter by Brand, Size, Price, Color, Condition, can select items for free domestic shipping and "on sale"-has great filter capabilities | Product Detail page: lists price, size, brand, condition, style, color, Product Detail Page: lists "more things from this seller" and "more things you might like" | 1. Login to continue, Sign up, > Add Delivery Address > Review your order> Pay with Paypal > … [Confirmation screen] | Has Authentication process but is not really shown anywhere visible | Can heart an item after viewing it in product detail page, similar to instagram icon, shows up in heart next to profile on top right | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
14 | TheRealReal https://www.therealreal.com/ | Great filtering options in product discovery, rigorous authentication process | screen real estate is taken up a lot by the navigation, some filters on left side may be unnecessary | 1. Women>Dresses 2. Product Discovery: Can filter by Size, Price, Designers, Colors & Patterns, and "Find In Store" which selects the specific location, sort by Newest first, price (low to high and high to low), and sold items first Has search bar. On the left side can also filter by types of dress, editors picks, items with tags, vintage, on sale now, and hide sold items | Product Detail Page: Includes Description, Size Guide (bust, waist, hip, length), Fabric, Item #, Condition, Shipping and Returns Policy, Authentication overview, even a Sustainability Calculator Rigorous authentication process- includes video of process as well as list of authenticators Product Detail Page: has magnifying glass that simulates experience of inspecting item Product Detail Page- has recently viewed products and similar products to browse | 1. Add to bag. 2. Go to Bag 3. Your Shopping Bag, Items reserved for (countdown), your obsessions on sale, recently in bag, continue to checkout, Shipping address, promo/gift code, Has status indicator (shipping address>delivery>payment>review), Delivery= delivery options (standard and express), packaging options (standard and gift box), Payment= input payment, paypal, affirm, afterpay, Review [Confirmation screen] | Rigorous authentication process- includes video of process as well as list of authenticators | Heart an item, See item in Saved search profile | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
15 | thredUp thredup.com | Detailed options for filters | Filters on the left side bar are hard to reach and see at a glance because you have to scroll down | 1. Click on the Global Navigation "Womens" 2. Set Sizes (tops & bottoms, waist, shoes) 3. generates results 4. Choose brands 5. results are generated with these filters 6.choose item Filters: Category, Occasion, Style, Skirt Length, brand, Price range, Ways to shop, Color, Neckline, Condition, Material, Pattern, accents. Sort by: REcently discounted, Newest first, and price. | Item Details (includes fabric material), other details like color etc, Measurements (chest and length etc for. Dress), Condition, Shipping and Return Policy, Positive Impact of a Used Dress with info on environmental factors= drinking water saved, driving emissions avoided, days of powering an LED light prevented | 1. Add to cart 2. Go to Cart 3. Enger promo code 4. subtotsl, tax, shipping, Option to pay by VISA, discover, mastercard, Amex, Paypal, and Amazon Pay 5. Enter Payment Information, Shipping Adress, Shipping Options 6. Place Order [Confirmation page] | Not visible | Can heart an item, and see item in Favorites in the top right corner, can see Favorites and Saved Searches | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
16 | Vestiaire Collective https://us.vestiairecollective.com/ | When doing product discovery, have to scroll down to see all filters, can be complex | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
17 | Poshmark https://poshmark.com/ | Option to customize profile upon initial sign-up | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
18 | Tradesy https://www.tradesy.com/ | Heart an item, save item to Heart next to profile | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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