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Webinar Process
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Webinar Launch PROJECTS
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1. Admin
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2. Webinar Registration System
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3. Email Promotion
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4. Facebook Advertising
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5. The Webinar
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6. The Follow-Up Sequence
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7. The Sales Page + Sales Video
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8. Checkout Page
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9. The Upsells
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10. The Course
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11. Member onboarding sequence
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12. Support
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13. Unpacking/ Debrief
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1. Admin
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The Offer
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Links List
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2. Webinar Registration System
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GoToWebinar or Zoom Event Setup
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The Webinar Registration Page
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Webinar Thank You (Confirmation) Page
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Integration with ActiveCampaign
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Test the System
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3. Email Promotion
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Map out the Email Promotion Series
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Write the emails
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Send out Emails
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4. Facebook Advertising
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Map out Facebook Ads Strategy
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Create the Ad Copy
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Ad Graphics/Videos
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Launch Ads
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Instagram Ads
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Facebook Retargeting
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5. The Webinar
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Create Outline
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Create Slides
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Stay-to-the-End BONUS
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Fast-Acting BONUS (for Buyers on the call)
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Set up Link to Offer
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6. The Follow-Up Sequence
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Map out the Follow-Up Strategy
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Webinar Replay Page
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Write Emails
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Send Emails
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7. The Sales Page
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Write the Sales Page Copy
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Review & Approve Copy
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Graphic Design Mockup
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Add .PSD File Design to Instapage
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Sales Video Script
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Record/Edit Sales Video
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Sales Page Approval
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Pretty Redirect
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8. Checkout Page/Process
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Create the Product in Kajabi
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Design Checkout Page (Graphics & Copy)
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Connect with Kajabi / ActiveCampaign
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Thank you page
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Add a TAG when people buy
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9. The Upsell
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Map out and identify Upsell Offers
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Write Upsell Video Script
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Record/Edit/Export upsell Video
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Upsell Sales Page in Kajabi
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Connect Upsell to original offer
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Connect Upsell to Kajabi/ActiveCampaign
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10. The Course
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Build out course
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11. The Member Onboarding Sequence
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Map Out Onboarding Email Sequence
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Write Emails
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Add to Autoresponder Sequence
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12. Support
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