MeasurementMarketing.io UTM Builder - Traffic Tracker [TEMPLATE]
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UTM Building Tips:
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You can use UTM's to track your traffic so that when you use your Google Analytics reports you can determine exactly which source of traffic brings you the most visitors to your site, what pages or content they are interested in and even more details such as how much they purchase, what they do after they purchase, where they drop off your funnel, and more.
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Imagine you have a Facebook campaign and use multiple ads to send visitors to the same piece of content on your site. To determine which ad gets the most clicks it is easy to look at the analytics from your Facebook account to determine this metric; however, which of the ads actually gets you the most page views after the initial click? Which ad turns the clicks into subscribers or customers? The best way to determine your ROI on paid advertising is to actually determine the follow through rate of your ads so you know exactly what your cost per lead is. We do that through UTM's.
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Once you get the hang of adding UTM's , using the reports and segmenting your users you will see how important this information really is to make future marketing decisions.
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To use this builder, use the terms below to define the specific source of traffic to your landing page url. Use the definitions below and guidelines in each tab to specify as many details as possible. As you add your UTM's to the page and begin to track you may want to highlight the content and campaigns that bring you the most traffic. Keeping them in the spreadsheet will help you remember specific details you may need to know later.
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Other notes: Be sure and check your UTM to make sure it is working properly before you use it. Be sure you get as detailed as possible. Did you use puppy photo or golden retriever puppy? Webinar or webinar-replay-10182018. Be sure you always use consistent rules. Our format is all lower case and only dashes between words - Google Analytics will specify and separate Facebook from facebook and landing-page from landing_page (capital letters vs. lower case and dashes vs. underscores or spaces). Keeping things consistent will help you when you segment your traffic.
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UTM's Explained
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URLURL of the page you want to promote. Be sure to include http or https
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SourceThe branded source of your traffic. pinterest, facebook, infusionsoft
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MediumThe general type of traffic. cpc, share, email
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TermThe email subject or ad headline. "get-20-off"
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ContentUsed to describe the details of the ad or link to differentiate this exact ad/message from others "img-puppy-with-blue-eyes---aud-m25-54"
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CampaignThe name of the campaign (one campaign can have multiple sources associated with it). Keep this focused on the product or service.
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Special Note: The UTM's can be used in any order and only Source/Medium/Campaign are required. Use what you need. Also, The most important thing is to be consistent in your naming conventions.
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Need a primer on how to track your traffic? Check out this video:
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https://www.youtube.com/watch?v=8uZ7DtAj0IE
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