ABCDEFGHIJKLMNOPQ
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CurrencyUSD
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Patners' shareON
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AVG CAC (Compared with Number of Companies)
1 013,3847,76
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AVG CAC Payback Period (Month)3,42
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AVG ARPC297,05
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AVG ARPU1,14
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AVG Churn Rate (MRR of customers)0,93%0,89
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AVG Churn Rate (Number of customers)1,64%0,80
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AVG Churn Rate (Number of users)0,85%0,90
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Net Retentaion102,57%
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Gross Retentation99,07%
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AVG Lifetime59
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AVG LTV17 677,29
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AVG LTV:CAC ratio17:1
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Unit Economics01.12.202401.01.202501.02.202501.03.202501.04.202501.05.202501.06.202501.07.202501.08.202501.09.202501.10.202501.11.202501.12.2025
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 Input Data
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 Exchange Rate 12 920,48 12 957,01 12 877,37 12 913,19 12 960,38 12 960,38 12 750,00 12 750,00 12 750,00 12 750,00 12 750,00 12 750,00 12 750,00
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 Partners' MRR 14 212 500,00 14 212 500,00 18 339 955,50 19 506 250,00 19 575 000,00 19 575 000,00 24 213 708,80 27 131 250,00 29 406 250,00
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 MRR 437 516 203,00 452 619 578,00 521 712 807,00 578 105 956,00 602 428 630,00 621 740 894,00 639 975 232,00 670 611 198,00 704 633 098,00 769 751 398,00
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MRR of current customers 436 952 037,00 514 399 098,00 553 546 799,00 588 639 113,00 596 058 593,00 607 849 844,00 659 153 323,00 665 614 948,00 704 633 098,00
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MRR of new customers 15 667 541,00 7 313 709,00 24 559 157,00 13 789 517,00 25 682 301,00 32 125 388,00 11 457 875,00 39 018 150,00 65 118 300,00
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MRR of churned customers 2 217 000,00 7 075 000,00 - ,00 3 825 000,00 14 747 500,00 12 786 375,00 3 255 000,00 4 996 250,00 - ,00
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Income from services (implementation, improvements)
 2 500 000,00 65 099 999,00 20 000 000,00 38 094 200,00 54 375 000,00 40 300 000,00 25 550 000,00 43 700 000,00 49 700 000,00
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Marketing Expenses - ,00 - ,00 26 710 986,00 23 740 986,00 14 874 607,60 14 874 607,60 14 874 607,60 40 374 607,60 35 700 000,00
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Sales Expenses 62 189 189,75 96 215 672,70 105 658 064,87 82 239 913,63 93 267 782,16 87 196 116,58 90 000 000,00 90 000 000,00 90 000 000,00
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MRR 36 131,17 41 361,80 46 317,37 48 162,76 49 482,80 50 889,73 54 496,07 57 393,28 62 679,03
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Number of customers 142 142 159 161 164 172 181 192 211
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Number of users 32 738 36 599 39 542 42 087 42 211 45 236 47 587 52 016,00 56 445,00
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MRR of current customers 35 090,15 41 343,38 44 410,21 47 391,11 48 639,09 49 397,57 53 852,71 54 724,90 57 571,71
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Number of current customers 136 143 147 158 160 166 172 181 192
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Number of current users 31 912 36 804 37 792 40 537 41 836 42 558 45 436 50 058 51 723
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MRR of new customers 1 212,61 564,46 1 907,16 1 067,86 1 981,60 2 478,74 898,66 3 060,25 5 107,32
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Number of new customers 8 4 12 5 8 12 11 13 19
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Number of new users 1 020 315 1 750 1 750 1 225 3 344 2 351 2 316 4 780
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MRR of churned customers 171,59 546,04 - ,00 296,21 1 137,89 986,57 255,29 391,86 - ,00
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Number of churned customers 2 5 - 2 4 6 2 2 -
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Number of churned users 194 520 - 200 850 666 200 358 58
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Income from services 193,49 5 024,31 1 553,11 2 950,02 4 195,48 3 109,48 2 003,92 3 427,45 3 898,04
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MRR + Income from services 36 324,66 46 386,11 47 870,48 51 112,78 53 678,28 53 999,21 56 499,99 60 820,73 66 577,07
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Marketing Expenses - ,00 - ,00 2 074,26 1 838,51 1 147,70 1 147,70 1 166,64 3 166,64 2 800,00
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Sales Expenses 4 813,23 7 425,76 8 204,94 6 368,68 7 196,38 6 727,90 7 058,82 7 058,82 7 058,82
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Total Direct Cost for Acquisition 4 813,23 7 425,76 10 279,20 8 207,18 8 344,08 7 875,60 8 225,46 10 225,46 9 858,82
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Key Indicators
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CAC (Compared with Number of Companies)601,651 856,44856,601 641,441 043,01656,30747,77786,57518,89
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CAC Payback Period (Month)2,366,372,945,493,462,222,482,631,75
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ARPC254,44291,28291,30299,15301,72295,87301,08298,92297,06
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ARPU1,101,131,171,141,171,121,151,101,11
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Churn Rate (MRR of customers)0,49%1,32%0,00%0,63%2,34%2,00%0,47%0,72%0,00%
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Churn Rate (Number of customers)1,47%3,50%0,00%1,27%2,50%3,61%1,16%1,10%0,00%
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Churn Rate (Number of users)0,61%1,41%0,00%0,49%2,03%1,56%0,44%0,72%0,11%
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Net Retentation99,87%113,65%106,10%101,82%98,94%97,77%103,00%99,25%100,00%
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Gross Retention99,51%98,68%100,00%99,37%97,66%98,00%99,53%99,28%100,00%
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Lifetime682961794028869161
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LTV17 302,258 447,1317 769,5623 632,6612 068,988 284,3725 893,1627 202,0218 120,48
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LTV:CAC ratio29:15:121:114:112:113:135:135:135:1