Support methodlogy_Uplift from an increase of repeat customers

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z
1
2	Assumptions
3	% of repeat customers	21%
4	# of orders per repeat customers	3.2
5	# of orders per customers	1.5
6
7	Increase # of repeat customers by	10%	20%	30%	40%	50%	60%	70%	80%	90%	100%	110%	120%	130%	140%	150%	160%	170%	180%	190%	200%	210%	220%	230%	240%
8	New % of repeat customers	23%	25%	27%	29%	32%	34%	36%	38%	40%	42%	44%	46%	48%	50%	53%	55%	57%	59%	61%	63%	65%	67%	69%	71%
9	New % of first time customers	77%	75%	73%	71%	69%	66%	64%	62%	60%	58%	56%	54%	52%	50%	48%	45%	43%	41%	39%	37%	35%	33%	31%	29%
10	New # of orders per customers	1.51	1.55	1.60	1.65	1.69	1.74	1.79	1.83	1.88	1.92	1.97	2.02	2.06	2.11	2.16	2.20	2.25	2.29	2.34	2.39	2.43	2.48	2.52	2.57
11	Orders uplift	3%	6%	9%	13%	16%	19%	22%	25%	28%	32%	35%	38%	41%	44%	47%	51%	54%	57%	60%	63%	66%	70%	73%	76%
12	Revenue uplift	3%	6%	9%	13%	16%	19%	22%	25%	28%	32%	35%	38%	41%	44%	47%	51%	54%	57%	60%	63%	66%	70%	73%	76%
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100