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 CAMPAIGNGOAL
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Upsell (1)70% of people do not add at least 1 accessory to their first kennel purchase. Persuade some of these people to add an accessory & get a free name plate, to lift AOV & buy into Gunner accessories up front
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Bundles (3)The bundles live on gunner.com on a collections page. Intended to convert people who already would buy 1 accessory (~23% of people) to buy more.
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Bundle UXBundles in main navigation. Leads to a collection page for the (3) bundles. Each bundle = $50 off. Bundle pages built out similar to Fourth of July promotion, but with product photography that allows you to "build you kennel" for the emotional experience (ex: select Gunmetal kennel, Mossy Oak AWK, Black Fan, Orange Straps & "Gunner" on name plate and see it come to life). Goal: Lift AOV more than $850.
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Upsell UXSimilar to the Fourth of July campaign. A post- "add to cart" upsell. Only triggered once the customer has demonstrated intention to purchase the kenel by adding to cart. Intended for the customer who may have only been willing to invest in the kennel at first. Goal: Lift AOV more than $600.
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FREE SHIPPINGIf possible, we want to be able to offer free shipping for hte Upsell + Bundles, if they have signed up for free shipping
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OUT OF STOCKIf any accessory is OOS, the bundle is not purchasable. Wonder if it's possible to sign up for a waitlist.
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BUNDLEPROMO
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BUNDLE 1: "PERFORMANCE KIT"$50 off the kit
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PRODUCTS: Kennel
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Tie-Down Straps
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Performance Pad
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Name Plate
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EXAMPLE OF INTERMEDIATE BUILD: ItemsPrice
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Kennel 699
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Tie-Down Straps79
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Performance Pad99
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Name Plate29
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906
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DISCOUNT$50.00
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BUNDLE PRICE$856.00906
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BUNDLE 2: "WEATHER KIT"$50 off the kit
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PRODUCTS: Kennel
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Tie-Down Straps
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All-Weather Kit
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Fan Kit
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Name Plate
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EXAMPLE OF INTERMEDIATE BUILD:
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ItemsPrice
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Kennel 699
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Tie-Down Straps79
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All-Weather Kit159
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Fan Kit229
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Name Plate$29
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$1,195.00
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DISCOUNT$50.00
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BUNDLE PRICE$1,145.00$1,195.00
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BUNDLE 3: "LONG HAUL KIT "$50 off the kit
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PRODUCTS: Kennel
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Tie-Down Straps
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Orthopedic Bed
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Name Plate
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EXAMPLE OF INTERMEDIATE BUILD: ItemsPrice
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Kennel 699
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Tie-Down Straps79
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Orthopedic Bed129
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Name Plate$29
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$936.00
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DISCOUNT$50.00
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BUNDLE PRICE$886.00$936.00
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