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Social Media Audit Template
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A social media audit is the process of regularly examining the metrics of a brand’s performance across multiple social media channels. Think of it as a report card that you fill in every month or trimester, to help you measure, analyze, and compare your social media marketing strategy. In order to use this template, you will need to make a copy of it or download it as an Excel spreadsheet.
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- Social channels: Manually fill in applicable fields in each social channel tab to automatically populate the summary tab. If you have multiple profiles per channel, repeat the process for each profile.

- Tips: Hover over cells with a small black triangle in the corner to view tips providing additional guidance.

- YoY change: If your analytics tool doesn't automatically calculate year-over-year (YoY) change percentage, use the formula: [(Data from Audit Date Range - Data from Previous Year)/Data from Previous Year]

- Notes: Add key findings, action items and other relevant notes at the bottom of the Summary tab.

- Competitor analysis: Analyze your competitor content performance and identify content gaps.

- SWOT: At the bottom of each social channel tab, complete a SWOT analysis, identifying strengths, weaknesses, opportunities and threats.

- Additional analytics guidance: Need help identifying analytics? Each tab in this sheet contains a link to channel-specific analytics guides. - Personalization: This audit template is a solid guide for your audit, but feel free to add additonal tabs for channels not covered, or delete what you don't need.

For more information about completing a social media audit, read this comprehensive article: https://www.socialinsider.io/blog/social-media-audit/
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About Socialinsider

Socialinsider offers deep social media analytics, reporting and social listening. Get Simplified and straightforward social media analytics for busy marketers. Sign up for a 14-day FREE trial: https://app.socialinsider.io/signup
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