5280 Digital Specs

	A	B	G	H	I	J	K	L	M	N	O	R
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2	5280 DIGITAL SPECS
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5	Display Site Ads			SITE-SERVED / STANDARD SPECS
6	Ad Name	Dimensions	Device	File Formats Accepted	Tag Types Allowed	Max File Size	Animation Allowed?	Max Animation	Frame Rate	Lead Time	Notes
7	Super Leaderboard	970x250	Desktop / Tablet	.jpg, .png, .gif, 3rd party tags	Standard / Rich Media	100k	Yes	15 sec or 3 loops	15-30	5 business days	All 3rd party tags must be secure
8	Leaderboard	970x90	Desktop / Tablet	.jpg, .png, .gif, 3rd party tags	Standard / Rich Media	100k	Yes	15 sec or 3 loops	15-30	5 business days	All 3rd party tags must be secure
9	Medium Rectangle	300x250	All	.jpg, .png, .gif, 3rd party tags	Standard / Rich Media	100k	Yes	15 sec or 3 loops	15-30	5 business days	All 3rd party tags must be secure
10	Half Page	300x600	All	.jpg, .png, .gif, 3rd party tags	Standard / Rich Media	100k	Yes	15 sec or 3 loops	15-30	5 business days	All 3rd party tags must be secure
11	Mobile Leaderboard	320x50	Mobile	.jpg, .png, .gif, 3rd party tags	Standard / Rich Media	100k	Yes	15 sec or 3 loops	15-30	5 business days	All 3rd party tags must be secure
12	Slider Leaderboard	970x250, 970x90, 320x50	Desktop / Mobile	.jpg, .png, .gif	Click trackers only	100k	Yes	15 sec or 3 loops	15-30	5 business days
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16	NEWSLETTERS
17	Ad Name	Dimensions	Device	File Formats Accepted	Tag Types Allowed	Max File Size	Animation Allowed?	Lead Time
18	Local, Colorado Explorer, Home sponsorships	- Two (2) 970x250 (These can be the same creative, or different. If different, please specify preferred placement.) - URL or UTM - jpg, png, gif only	All	.jpg, .png, .gif	Click trackers only	60k	Yes	5 business days
19	Sponsored Content (Basic)	- Headline: 5-10 words - Description: 30-40 words - URL/link	All	Text only	Click trackers only	N/A	No	5 business days
20	Sponsored Content (Premium)	- 600x270 High-resolution image ( jpg or png, horizontal only, no logos or graphics) - Headline: 5-10 words - Description: 30-40 words - URL or UTM	All	.jpg or .png	Click trackers only	N/A	No	5 business days
21	Sponsored Link	- 15-20 word description - 4-5 word call-to-action, linking to URL destination. - URL, Click trackers are accepted	All	Text only	Click trackers only	N/A	No	5 business days
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24	DEDICATED EBLASTS
25	Name	Dimensions	Device	File Formats Accepted	Tag Types Allowed	Max File Size	Animation Allowed?	Lead Time
26	Selects	-600×400 (height flexible) -Headline: 5-10 words -Description: 30-40 words -URL, Click trackers are accepted. -Subject Line: 5-7 words	All	.jpg, .png, .gif	Click trackers only	80k	Yes	5 business days
27	Wellness	-600×400 (height flexible) -Headline: 5-10 words -Description: 30-40 words -URL, Click trackers are accepted. -Subject Line: 5-7 words	All	.jpg, .png, .gif	Click trackers only	80k	Yes	5 business days
28	Getaways	-600×400 (height flexible) -Headline: 5-10 words -Description: 30-40 words -URL, Click trackers are accepted. -Subject Line: 5-7 words	All	.jpg, .png, .gif	Click trackers only	80k	Yes	5 business days
29	Promotions	-600×400 (height flexible) -Headline: 5-10 words -Description: 30-40 words -URL, Click trackers are accepted. -Subject Line: 5-7 words	All	.jpg, .png, .gif	Click trackers only	80k	Yes	5 business days
30	Roundup	- High resolution image - Prefer photos without text and graphics - Title of the event - Date + time of the event - Brief description (approx. 25–35 words) - URL (for tickets or more information)	All	jpg, png	Click trackers only	N/A	No	5 business days
31	Deals	- High resolution image - Prefer photos without text and graphics - Title (3–4 words) - Brief description (approx. 25–35 words) - URL	All	.jpg, .png	Click trackers only	N/A	No	5 business days
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33	**Additional Email Resources & Best Practices
34	Please ensure image files are optimized to the web before submitting. All files must be RGB and 72dpi.
35	Do not include your opt-out language in the creative - we will provide our own opt-out process to the final email.
36	- Messaging should be oriented to the 5280 readerand present a special offer/strong call-to-action
37	- Place your call-to-action toward the top of your design. This ensures the most critical part of your message is visible in recipients' preview pane.
38	- Focus on a single offer. Too many choices reduces the effectiveness of the message.
39	- remember the mobile user. More than half of all email is opened on a mobile device. Ensure your landing page is mobile-friendly.
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42	GENERAL GUIDELINES				RICH MEDIA					THIRD PARTY ADS		LEAD TIME
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44	DFP is used to serve all 5280 ad units				All rich media must have an alternate .gif or .jpg verson					We accept 3rd party tags from the following vendors:		Five (5) business days for all creative units
45	All ad units must launch a new browswer windown when clicked				All expanding rich media ads must be user-initiated					- DCM*
46	5280 reserves the right to terminate any campaign upon our discretion				Audio must be user-initiated with a clearly recognizable on/off or mute button					- Sizmek (PointRoll and formerly MediaMind)**
47	5280 reserves the right to request changes to creative files upon our discretion									*For DoubleClick, please submit DCM internal redirect tags for all placements
48										**For all other ad tag units, please supply Javascript tags for all placements
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