Digital Branding - KPI Dashboard & Scorecard
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Digital Branding Measurement
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The KPI DashboardPlease make a copy of this
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Marketing
Objective
Build AwarenessInfluence Consideration
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ExposeAttractEngageRetainInfluence
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Optimization Metrics
- Unique Viewers
- Impression Frequency
- Brand Buzz

- CTR
- Bounce Rate
- Unique Visitors
- Social Profile Views

- Pageviews
- Time on Site

- Returning Visitors

- Response Rate
- Turnaround Time
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Strategic
Metrics

- Share of Conversation
- Share of Search
- Brand Awareness
- Ad Recall
- Online Reach

- Share of Traffic

- Shares
- Comments
- Video Completions
- Sign-ups

- Frequency
- Recency
- Active Users

- Task Completion Rate
- Sentiment
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KPI Dashboard
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