GP Mailings - Data and Monitoring Uptake
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Total Number of Patients MailedType of recipientsMailing DateApplication Form / Application RegistrationsUnique URL usedOnline Registrations
Helpline Sign-ups
Total Sign-ups
Overall Conversion Rate mailout to registrationTotal mailing fee*Cost of application formsTotal CostCost per new joiner
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Surgery NameDate SentNumbers usedTotal application forms Sent
Total received
Application form URLHitsSign-ups
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Wellspring Surgery1320Patients over 5518/04/20161 - 660*64019http://tinyurl.com/beatdementia-wellspring86818453.41%£725.84£171.72£897.56£19.95
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Elm Tree2068Patients over 5519/05/2016661 - 1696*103454http://tinyurl.com/beatdementia-elmtree15589131567.54%£1,141.90£277.44£1,419.35£9.10
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Oldfield3020Patients over 5507/06/20161697 - 3218*151067http://tinyurl.com/beatdementia-oldfield26878271725.70%£1,644.56£405.16£2,049.72£11.92
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Hathaway Medical Centre3762Patients over 5507/10/20163219 - 5100*188376http://tinyurl.com/beatdementia-hathaway212103111905.05%£2,038.45£505.25£2,543.69£13.39
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James Wigg Practice1168Patients over 5521/07/20175391 - 6556116569www.tinyurl.com/beatdementia-jameswiggpractice 4473796.76%£668.08£312.59£980.67£12.41
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Hampstead Group Practice3366Patients over 6505/10/20176557 - 99233366138www.tinyurl.com/dementiaresearch332261664.93%£1,883.03£903.17£2,786.20£16.78
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Clevedon Medical Centre189All with dementia01/02/20175101 - 52901895http://tinyurl.com/beatdementia-Clevedon11063.17%£104.33£50.71£155.04£25.84
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Cotswolds Medical Practice99All with dementia31/03/20175291 - 5390991https://tinyurl.com/beatdementia-cotswold32033.03%£54.65£26.56£81.21£27.07
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* Application forms only sent to half volunteers to test difference in uptake* Mailings based on age average 6-7% with dementia* Average conversion rate is 5.6% based on age and 1.5% when only mailing people with dementia* £0.504 per letter without an application form / £0.552 with an application form = £25 set-up fee (charged by Docmail)* Cost varies depending on volume average cost is £0.25 provided by CRNCC (check with CRNCC re supply options)*Averge cost per new joiner when mailing cirteria on age is £13.42 (this may include people with dementia)
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