Travel Oregon Playbook 2018
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOP
1
2017JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
2
CHANNELPROGRAMCONTENT ELEMENT
3
PAID
4
TO Advertising3.12 Spring launchWinter campaign
5
6
Co-Ops/Partner CampaignsFeast Tickets go on sale 6.8National media startsFeast Portland
7
Capitol Christmas TreeOrnament scavenger hunt launches
8
Oregon Trail
9
EXPERIENCES
10
Statewide Happenings Oregon Wine Month
car-free Crater Lake weekOregon Craft Beer Month
IPNC
car-free Crater Lake weekend
Native American Heritage Month
11
Feast PortlandWine country Thanksgiving
12
13
OWNED
14
WebsiteTravelOregon.comRDMO content updatesWillamette ValleyCentral OregonSouthern OregonHood/GorgeEastern OregonGreater PortlandOregon Coast
15
Quarterly refreshHomepage
Nav landing
Region pages
City landing
Collection landing
pages
Homepage
Nav landing
Region pages
City landing
Collection landing
pages
Homepage
Nav landing
Region pages
City landing
Collection landing
pages
Homepage
Nav landing
Region pages
City landing
Collection landing
pages
16
Category page updatesTrip Ideas
Events
Culture & HistoryDestinations
Places to Stay
AttractionsTrip Ideas
Eat & Drink
Outdoor Rec
Culture & HistoryDestinations
Guides & Tours
EventsEat & DrinkAttractionsOutdoor Rec
17
OTIS outreach
18
Content archivesMegadoc
19
20
Email newslettersConsumer Core
Send date1/4/20182/6/20183/7/20184/3/20185/2/20186/7/20187/5/20188/1/20189/6/201810/3/201811/1/201812/4/2018
21
Campaign/lead storyMt Hood Meadows 50th anniversary Sisters Country “Beercation”Stranger Things in OregonLean on PeteBTS of Only Slightly Exaggerated videoA Grand Weekend in La GrandeSummer Celebrations in WoodburnWhere to go to stay coolSecret Getaways to Mt. Hood TerritoryDiscover the Outdoors in DetroitMeet Baker City’s Pioneer WinemakerHow to Winter Like an Oregonian
22
Eagle Cap Extreme Sled Dog Race Oregon Historical Society "Racing to Change"Uncover These South Coast SecretsHow to Play at Gateway Green’s Dirt Lab Tour Wine Country Without a Car5 Ways to Love the McKenzie RiverGet Wanderlust With Discover Your Forest A dog's guide to pit stops off I-5Oregon's Old-School WinemakersWhat’s New in The DallesTroutdale to Pendleton on Interstate-84Winter Magic in Oregon
23
Bring on the BardGuide to Oregon GlassblowingOld-Time Charm in OaklandExplore These Hikes in the GorgeTop Trips for Women AdventurersRecreate like an OregonianPow Wow RoundupAtticus HotelAccessible AdventuresHaunted Tales from the Wolf Creek InnEasy Getaways Near PortlandHoliday Shopping in Southern Oregon
24
Spring campaign TBD - lead storyFeast Portland banner ad (schedule released this day)
25
26
Food+DrinkSend date2/20/20184/17/20186/21/20188/15/201810/17/201812/18/2018
27
Lead StoryTruffles, Oysters and BubblyExplore the North Coast Food Trail Seasonal Eats in BendDig into the Umpqua Food TrailRoad Trip Along the Wild Rivers Coast Food TrailTamale Boy’s Jaime Soltero Shares his Winter Tamale Recipes
28
Story 2Paella Party in PortlandEating Around the Fruit LoopSipping Around the Rogue ValleyLast-minute guide to Feast PortlandBeaver and Duck Fans’ Guide to Game GrubLift Your Holiday Spirits
29
Story 3 Eat Your Way Up the Coast (refresh)Books for Cooks (refresh)Summer Ale Trail (refresh)Eastern Oregon Road Trip Food (refresh)Oregon Cideries Bottle Up the Bounty (refresh)Oregon’s Holiday Table (refresh)
30
spring campaign (or banner)Feast Portland story (refresh)
31
32
Outdoors Send date1/18/20183/21/20185/16/20187/19/20189/20/201811/20/2018
33
Lead StorySurfers' Paradise in Pacific CityGear Up Your Pup for AdventureBeginner’s Guide to the Outdoors in OregonWhiskey Run mountain biking trailEasy family backpacking tripsSmith Rock in the Winter
34
Story 212 Outdoor Adventures for the New YearSUP in the CityAn Olympian’s Top TrailsA life on the river in JosephQuirky fall adventures in Central OregonFalling in Love with Steelhead Fishing
35
Story 3 5 Winter Hikes to Love in EugeneSpring Waterfall Hikes (refresh)Wildflower Hikes (refresh)8 great family camping trips (refresh)Top Fall Hikes (refresh)Fat-Tire Biking the Oregon Coast (refresh)
36
Spring campaign TBD - banner
37
38
Campaign and Dedicated52 Adventures for 2018

Visitor Guide
Birthday SweepsVisitor Guide launch
Spring sweeps (May 19)
39
40
Seasonal FeaturesPublish date2/26/20185/28/20188/28/201811/27/2018
41
Email sent3/14/20186/14/20189/13/201812/11/2018
42
Top Things to Do in Spring Top Things to Do in SummerCool places to stay: agritourism/farm staysCool places to stay: Cabin getaways
43
Top Oregon Rafting Trips Cool Summer Lake RetreatsThe Magic of Neon Lights (video)Secrets of Oregon's Shipwrecks
44
Minam River Lodge The Road to JosephFresh Hop Beer Season, ExplainedOregon's Top Nordic Trails
45
A Taste of James Beard’s Oregon Sound of Music in JacksonvilleRiding the North Umpqua TrailMt. Pisgah AVA
46
The Unsung Black History of Oregon Oregon's Most Off-the-Grid Road TripsBend-Based GetawaysBeginner's Guide to Skiing Mt Hood
47
Video: The Story of Music Millennium Video: The Lesser-known Queens of OregonOregon Tastes Like ThisQueer Getaways
48
A Trip into Wild, Wild Country
49
Spring campaign (top story)
50
Sponsored content
51
Visitor Guide production1/2-1/16 RDMO review of regional sectionsPDF design review: 2/22-3/1PDF proof review: TO/RDMOs/ORLA 3/8-3/16
Final proof sign-off: 3/26
4/13 Deliver to Co-Operations2019 planning starts
52
Ski Oregon
53
MANAGED
54
Social MediaPaidAnthony LakesSpring campaignCar-free itinerariesWinter campaign
55
Influencers
56
Themes#Planfor VacationOregon's BirthdayGreat OutdoorsRoad Trips (Byways and Bikeways)Fall Foliage/Outdoor Adventures
Loading...
Main menu