ABCD
1
CategoryGroupingDemographicApi Code
2
PersonalAgePresence of Ages 18 - 24age_group_01
3
PersonalAgePresence of Ages 25 - 34age_group_02
4
PersonalAgePresence of Ages 35 - 44age_group_03
5
PersonalAgePresence of Ages 45 - 54age_group_04
6
PersonalAgePresence of Ages 55 - 64age_group_05
7
PersonalAgePresence of Ages 65 - 74age_group_06
8
PersonalAgePresence of Ages 75+age_group_07
9
PersonalEducationHigh School Graduatesedu_high_school
10
PersonalEducationSome Collegeedu_some_college
11
PersonalEducationCollege Graduatesedu_college
12
PersonalEducationGraduate School Graduatesedu_grad_school
13
PersonalEthnicityAfrican Americanethnicity_african_american
14
PersonalEthnicityAsianethnicity_asian
15
PersonalEthnicityCaucasianethnicity_caucasian
16
PersonalEthnicityHispanicethnicity_hispanic
17
PersonalEthnicityMiddle Easternethnicity_middle_eastern
18
PersonalEthnicityNative Americanethnicity_native_american
19
PersonalGenderFemale presentgender_female
20
PersonalGenderMale presentgender_male
21
PersonalLanguageArabiclanguage_arabic
22
PersonalLanguageChineselanguage_chinese
23
PersonalLanguageEnglishlanguage_english
24
PersonalLanguageFrenchlanguage_french
25
PersonalLanguageGermanlanguage_german
26
PersonalLanguageGreeklanguage_greek
27
PersonalLanguageHebrewlanguage_hebrew
28
PersonalLanguageHindilanguage_hindu
29
PersonalLanguageItalianlanguage_italian
30
PersonalLanguageJapaneselanguage_japanese
31
PersonalLanguageKoreanlanguage_korean
32
PersonalLanguagePashtulanguage_pashtu
33
PersonalLanguagePersianlanguage_persian
34
PersonalLanguagePolishlanguage_polish
35
PersonalLanguagePortugueselanguage_portuguese
36
PersonalLanguageRussianlanguage_russian
37
PersonalLanguageSpanishlanguage_spanish
38
PersonalLanguageThailanguage_thai
39
PersonalLanguageVietnameselanguage_vietnamese
40
PersonalLife EventsRecently Divorcedlife_event_recent_divorce
41
PersonalLife EventsRecently Empty Nesterlife_event_recent_empty_nester
42
PersonalMarital StatusMarriedmarital_status_m
43
PersonalMarital StatusSinglemarital_status_s
44
PersonalNumber of ChildrenNo Childrenchildren_present_none
45
PersonalNumber of ChildrenOne Childchildren_present_one
46
PersonalNumber of ChildrenTwo Childrenchildren_present_two
47
PersonalNumber of ChildrenThree Childrenchildren_present_three
48
PersonalNumber of ChildrenFour or More Childrenchildren_present_four_plus
49
PersonalPetsPet Ownerpets
50
PersonalPetsCat Ownerpets_own_at_least_one_cat
51
PersonalPetsDog Ownerpets_own_at_least_one_dog
52
PersonalPresence of ChildrenChildren All Ageschildren
53
PersonalPresence of Children in Age RangesChildren Ages 0 - 3children_baby_toddler
54
PersonalPresence of Children in Age RangesChildren Ages 10 - 12children_tweens
55
PersonalPresence of Children in Age RangesChildren Ages 13 - 18children_teens
56
PersonalPresence of Children in Age RangesChildren Ages 4 - 6children_preschool_age
57
PersonalPresence of Children in Age RangesChildren Ages 7 - 9children_lower_gradeschool_age
58
PersonalVehiclesMotorcyclemotor_cycle
59
PersonalVehiclesRV Ownerrv_own
60
PersonalVehiclesTruck Ownertruck_owner
61
Consumer FinanceAverage Aggregated Credit TiersSub Prime – 1st Quartile (lowest average credit score)credit_tiers_01
62
Consumer FinanceAverage Aggregated Credit TiersSub Prime to Near Prime – 2nd Quartilecredit_tiers_02
63
Consumer FinanceAverage Aggregated Credit TiersNear Prime to Prime – 3rd Quartilecredit_tiers_03
64
Consumer FinanceAverage Aggregated Credit TiersPrime to Super Prime - 4th Quartile (Highest Average Credit Score)credit_tiers_04
65
Consumer FinanceDiscretionary SpendNo Discretionary Incomediscretionary_spend_01
66
Consumer FinanceDiscretionary Spend<.5x National Averagediscretionary_spend_02
67
Consumer FinanceDiscretionary Spend.5x-1x National Averagediscretionary_spend_03
68
Consumer FinanceDiscretionary Spend1x-1.5x National Averagediscretionary_spend_04
69
Consumer FinanceDiscretionary Spend1.5x-2x National Averagediscretionary_spend_05
70
Consumer FinanceDiscretionary Spend2x-4x National Averagediscretionary_spend_06
71
Consumer FinanceDiscretionary Spend4x-7x National Averagediscretionary_spend_07
72
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) Less Than $35,000estimated_income_01
73
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $35,000 - $44,999estimated_income_02
74
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $45,000 - $54,999estimated_income_03
75
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $55,000 - $69,999estimated_income_04
76
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $70,000 - $84,999estimated_income_05
77
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $85,000 - $99,999estimated_income_06
78
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $100,000 - $124,999estimated_income_07
79
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $125,000 - $149,999estimated_income_08
80
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $150,000 - $199,999estimated_income_09
81
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $200,000 - $249,999estimated_income_11
82
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $250,000 - $499,999estimated_income_12
83
Consumer FinanceEstimated Household IncomeEstimated Household Income (HHI) $500,000+estimated_income_13
84
Consumer FinanceHigh Income Consumers In Market for a Home Equity LoanLikely in Markethigh_income_in_market_for_home_equity_loan_02
85
Consumer FinanceHigh Income Consumers In Market for a MortgageMost Likely in Markethigh_income_in_market_for_mort_01
86
Consumer FinanceHome Equity Loan In Market PropensityMost Likely in Markethome_equ_loan_in_market_likelihood_06
87
Consumer FinanceInvestment TypeGeneral Investorinvestment_type_general
88
Consumer FinanceInvestment TypeReal Estate Investorinvestment_type_real_estate
89
Consumer FinanceInvestmentsInvestmentsinvestments
90
Consumer FinanceMortgage Balance1st Quartile (lowest average outstanding mortgage balance)mort_balance_01
91
Consumer FinanceMortgage Balance4th Quartile (highest average outstanding mortgage balance)mort_balance_04
92
Consumer FinanceMortgage Loan In Market PropensityMost Likely in Marketmort_loan_in_market_likelihood_06
93
Consumer FinanceMutual FundsMutual Fundsinvestments_own_mutual_funds_cds
94
Consumer FinanceNet WorthLess than $1net_worth_01
95
Consumer FinanceNet Worth$1 - $4,999net_worth_02
96
Consumer FinanceNet Worth$5,000 - $9,999net_worth_03
97
Consumer FinanceNet Worth$10,000 - $24,999net_worth_04
98
Consumer FinanceNet Worth$25,000 - $49,999net_worth_05
99
Consumer FinanceNet Worth$50,000 - $99,999net_worth_06
100
Consumer FinanceNet Worth$100,000 - $249,999net_worth_07