A | B | C | D | |
---|---|---|---|---|
1 | Category | Grouping | Demographic | Api Code |
2 | Personal | Age | Presence of Ages 18 - 24 | age_group_01 |
3 | Personal | Age | Presence of Ages 25 - 34 | age_group_02 |
4 | Personal | Age | Presence of Ages 35 - 44 | age_group_03 |
5 | Personal | Age | Presence of Ages 45 - 54 | age_group_04 |
6 | Personal | Age | Presence of Ages 55 - 64 | age_group_05 |
7 | Personal | Age | Presence of Ages 65 - 74 | age_group_06 |
8 | Personal | Age | Presence of Ages 75+ | age_group_07 |
9 | Personal | Education | High School Graduates | edu_high_school |
10 | Personal | Education | Some College | edu_some_college |
11 | Personal | Education | College Graduates | edu_college |
12 | Personal | Education | Graduate School Graduates | edu_grad_school |
13 | Personal | Ethnicity | African American | ethnicity_african_american |
14 | Personal | Ethnicity | Asian | ethnicity_asian |
15 | Personal | Ethnicity | Caucasian | ethnicity_caucasian |
16 | Personal | Ethnicity | Hispanic | ethnicity_hispanic |
17 | Personal | Ethnicity | Middle Eastern | ethnicity_middle_eastern |
18 | Personal | Ethnicity | Native American | ethnicity_native_american |
19 | Personal | Gender | Female present | gender_female |
20 | Personal | Gender | Male present | gender_male |
21 | Personal | Language | Arabic | language_arabic |
22 | Personal | Language | Chinese | language_chinese |
23 | Personal | Language | English | language_english |
24 | Personal | Language | French | language_french |
25 | Personal | Language | German | language_german |
26 | Personal | Language | Greek | language_greek |
27 | Personal | Language | Hebrew | language_hebrew |
28 | Personal | Language | Hindi | language_hindu |
29 | Personal | Language | Italian | language_italian |
30 | Personal | Language | Japanese | language_japanese |
31 | Personal | Language | Korean | language_korean |
32 | Personal | Language | Pashtu | language_pashtu |
33 | Personal | Language | Persian | language_persian |
34 | Personal | Language | Polish | language_polish |
35 | Personal | Language | Portuguese | language_portuguese |
36 | Personal | Language | Russian | language_russian |
37 | Personal | Language | Spanish | language_spanish |
38 | Personal | Language | Thai | language_thai |
39 | Personal | Language | Vietnamese | language_vietnamese |
40 | Personal | Life Events | Recently Divorced | life_event_recent_divorce |
41 | Personal | Life Events | Recently Empty Nester | life_event_recent_empty_nester |
42 | Personal | Marital Status | Married | marital_status_m |
43 | Personal | Marital Status | Single | marital_status_s |
44 | Personal | Number of Children | No Children | children_present_none |
45 | Personal | Number of Children | One Child | children_present_one |
46 | Personal | Number of Children | Two Children | children_present_two |
47 | Personal | Number of Children | Three Children | children_present_three |
48 | Personal | Number of Children | Four or More Children | children_present_four_plus |
49 | Personal | Pets | Pet Owner | pets |
50 | Personal | Pets | Cat Owner | pets_own_at_least_one_cat |
51 | Personal | Pets | Dog Owner | pets_own_at_least_one_dog |
52 | Personal | Presence of Children | Children All Ages | children |
53 | Personal | Presence of Children in Age Ranges | Children Ages 0 - 3 | children_baby_toddler |
54 | Personal | Presence of Children in Age Ranges | Children Ages 10 - 12 | children_tweens |
55 | Personal | Presence of Children in Age Ranges | Children Ages 13 - 18 | children_teens |
56 | Personal | Presence of Children in Age Ranges | Children Ages 4 - 6 | children_preschool_age |
57 | Personal | Presence of Children in Age Ranges | Children Ages 7 - 9 | children_lower_gradeschool_age |
58 | Personal | Vehicles | Motorcycle | motor_cycle |
59 | Personal | Vehicles | RV Owner | rv_own |
60 | Personal | Vehicles | Truck Owner | truck_owner |
61 | Consumer Finance | Average Aggregated Credit Tiers | Sub Prime – 1st Quartile (lowest average credit score) | credit_tiers_01 |
62 | Consumer Finance | Average Aggregated Credit Tiers | Sub Prime to Near Prime – 2nd Quartile | credit_tiers_02 |
63 | Consumer Finance | Average Aggregated Credit Tiers | Near Prime to Prime – 3rd Quartile | credit_tiers_03 |
64 | Consumer Finance | Average Aggregated Credit Tiers | Prime to Super Prime - 4th Quartile (Highest Average Credit Score) | credit_tiers_04 |
65 | Consumer Finance | Discretionary Spend | No Discretionary Income | discretionary_spend_01 |
66 | Consumer Finance | Discretionary Spend | <.5x National Average | discretionary_spend_02 |
67 | Consumer Finance | Discretionary Spend | .5x-1x National Average | discretionary_spend_03 |
68 | Consumer Finance | Discretionary Spend | 1x-1.5x National Average | discretionary_spend_04 |
69 | Consumer Finance | Discretionary Spend | 1.5x-2x National Average | discretionary_spend_05 |
70 | Consumer Finance | Discretionary Spend | 2x-4x National Average | discretionary_spend_06 |
71 | Consumer Finance | Discretionary Spend | 4x-7x National Average | discretionary_spend_07 |
72 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) Less Than $35,000 | estimated_income_01 |
73 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $35,000 - $44,999 | estimated_income_02 |
74 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $45,000 - $54,999 | estimated_income_03 |
75 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $55,000 - $69,999 | estimated_income_04 |
76 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $70,000 - $84,999 | estimated_income_05 |
77 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $85,000 - $99,999 | estimated_income_06 |
78 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $100,000 - $124,999 | estimated_income_07 |
79 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $125,000 - $149,999 | estimated_income_08 |
80 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $150,000 - $199,999 | estimated_income_09 |
81 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $200,000 - $249,999 | estimated_income_11 |
82 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $250,000 - $499,999 | estimated_income_12 |
83 | Consumer Finance | Estimated Household Income | Estimated Household Income (HHI) $500,000+ | estimated_income_13 |
84 | Consumer Finance | High Income Consumers In Market for a Home Equity Loan | Likely in Market | high_income_in_market_for_home_equity_loan_02 |
85 | Consumer Finance | High Income Consumers In Market for a Mortgage | Most Likely in Market | high_income_in_market_for_mort_01 |
86 | Consumer Finance | Home Equity Loan In Market Propensity | Most Likely in Market | home_equ_loan_in_market_likelihood_06 |
87 | Consumer Finance | Investment Type | General Investor | investment_type_general |
88 | Consumer Finance | Investment Type | Real Estate Investor | investment_type_real_estate |
89 | Consumer Finance | Investments | Investments | investments |
90 | Consumer Finance | Mortgage Balance | 1st Quartile (lowest average outstanding mortgage balance) | mort_balance_01 |
91 | Consumer Finance | Mortgage Balance | 4th Quartile (highest average outstanding mortgage balance) | mort_balance_04 |
92 | Consumer Finance | Mortgage Loan In Market Propensity | Most Likely in Market | mort_loan_in_market_likelihood_06 |
93 | Consumer Finance | Mutual Funds | Mutual Funds | investments_own_mutual_funds_cds |
94 | Consumer Finance | Net Worth | Less than $1 | net_worth_01 |
95 | Consumer Finance | Net Worth | $1 - $4,999 | net_worth_02 |
96 | Consumer Finance | Net Worth | $5,000 - $9,999 | net_worth_03 |
97 | Consumer Finance | Net Worth | $10,000 - $24,999 | net_worth_04 |
98 | Consumer Finance | Net Worth | $25,000 - $49,999 | net_worth_05 |
99 | Consumer Finance | Net Worth | $50,000 - $99,999 | net_worth_06 |
100 | Consumer Finance | Net Worth | $100,000 - $249,999 | net_worth_07 |