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Client #1
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TitleStatusTypeToolsInfoNotes
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TSC - The Foundation
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Check & Set Up Google AnalyticsYesโœŽGoogle Analytics๐Ÿ †๐Ÿ †๐Ÿ †
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Check & Set Up Google Search Console(GSC)YesโœŽGoogle Search Console(GSC)๐Ÿ †๐Ÿ †๐Ÿ †
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Check & Install an SEO Solution for Your WebsiteYesโœŽYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Set Up Uptime MonitoringYesโœŽUptimeRobot๐Ÿ †๐Ÿ †๐Ÿ †
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Check for About, Contact, Privacy Policy and TOS PagesIn ProgressโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Set Up Keyword Rank TrackingNoโœŽAhrefs, Serprobot, Seranking๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - User Experience
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Check for Pretty PermalinksYesโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Check the Site is Mobile FriendlyYesโœชGoogle Mobile Friendly Test๐Ÿ †๐Ÿ †๐Ÿ †
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Check the Site Loads FastYesโœชGTMetrix, WebPageTest.org๐Ÿ †๐Ÿ †๐Ÿ †
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Keep URLs ShortnoโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Check and Optimize Your 404 PageyesโœŽ404 Page Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Make it Easy to Share Your ContentyesโœŽYoast SEO Wp Plugin - Social๐Ÿ †๐Ÿ †๐Ÿ †
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Claim Your Brand on Multiple Social NetworksyesโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Use Heatmaps to See What Users Actually See yesโœŽHotjar, Plerdy, CrazyEgg๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - Performance
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Use a Top-Performing Web HostyesโœŽCloudways, Siteground, Kinsta๐Ÿ †๐Ÿ †๐Ÿ †
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Check The Server is Located Close to Your Service AreayesโœชCheck Host๐Ÿ †๐Ÿ †๐Ÿ †
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Use a CDNyesโœŽBunnyCDN, Cloudflare, KeyCDN๐Ÿ †๐Ÿ †๐Ÿ †
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Check for GZIP CompressionโœชVarvy, GiftofSpeed๐Ÿ †๐Ÿ †๐Ÿ †
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Check for HTTP/2โœชHTTP2 Pro, KeyCDN tools๐Ÿ †๐Ÿ †๐Ÿ †
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Use a Caching SolutionโœŽWpRocket๐Ÿ †๐Ÿ †๐Ÿ †
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Minify JS/CSS FilesโœŽWpRocket๐Ÿ †๐Ÿ †๐Ÿ †
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Resize Large Images at UploadโœŽShortpixel, Imagify๐Ÿ †๐Ÿ †๐Ÿ †
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Compress and Optimize imagesโœŽShortpixel, Imagify๐Ÿ †๐Ÿ †๐Ÿ †
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Lazy Load Images & Iframes(YouTube embeds, etc)โœŽWpRocket, Shortpixel AI๐Ÿ †๐Ÿ †๐Ÿ †
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Update TechnologyโœŽManual, ManageWp๐Ÿ †๐Ÿ †๐Ÿ †
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Optimize DatabaseโœŽManual, WpRocket๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - Technical SEO
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Check for httpsโœชHttpStatus๐Ÿ †๐Ÿ †๐Ÿ †
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Check for One Single www VersionโœชHttpStatus๐Ÿ †๐Ÿ †๐Ÿ †
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Fix mixed contentโœชJitBit๐Ÿ †๐Ÿ †๐Ÿ †
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Create a Sitemap & Add it to Google Search Console(GSC)โœŽYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Create a robots.txt FileโœŽYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Check that URLs have redirects to / or the canonical is set to /๐Ÿ•ทSitebulb, ScreamingFrog๐Ÿ †๐Ÿ †๐Ÿ †
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Check and Fix Broken Links๐Ÿ•ทSitebulb, ScreamingFrog๐Ÿ †๐Ÿ †๐Ÿ †
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Check and Fix Redirect Chains๐Ÿ•ทSitebulb, ScreamingFrog๐Ÿ †๐Ÿ †๐Ÿ †
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Fix Missing and Duplicate Meta Titles and Descriptions๐Ÿ•ทSitebulb, ScreamingFrog๐Ÿ †๐Ÿ †๐Ÿ †
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Use Redirects ProperlyโœŽRedirection, RankMath, Yoast Wp๐Ÿ †๐Ÿ †๐Ÿ †
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Check for Index Coverage IssuesGSCGoogle Search Console๐Ÿ †๐Ÿ †๐Ÿ †
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Check for Manual PenaltiesGSCGoogle Search Console๐Ÿ †๐Ÿ †๐Ÿ †
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Keep Pages at Maximum 3 Clicks from Reach๐Ÿ•ทSitebulb, ScreamingFrog๐Ÿ †๐Ÿ †๐Ÿ †
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Use "noindex" and "nofollow" Tags ProperlyโœŽYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Disable Irrelevant Pages from Being IndexedโœŽYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - Content
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Have a Solid SEO Content StrategyโœŽ15 min Content Calendar Swipe File๐Ÿ †๐Ÿ †๐Ÿ †
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Do Keyword ResearchโœŽAhrefs, SemRush, GSC, SurferSEO๐Ÿ †๐Ÿ †๐Ÿ †
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Create Long-Form ContentโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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Create 10x ContentโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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Identify & Fix Keyword Cannibalization๐Ÿ•ทSitebulb, ScreamingFrog, Ahrefs๐Ÿ †๐Ÿ †๐Ÿ †
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Identify and Fix Duplicate ContentโœชSiteliner๐Ÿ †๐Ÿ †๐Ÿ †
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Create Content HubsโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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"Feed" the Hubs with Supporting ContentโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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Update Content on a Regular BasisโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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Add Content to Your CategoriesโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Build Up E-A-TโœŽOutcome๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - On-Page SEO
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Write for People, not for Search EnginesโœŽSurferSEO Content Editor, Clearscope๐Ÿ †๐Ÿ †๐Ÿ †
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Check the Target Keyword Matches User IntentโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Have the target keyword in URL, Title and HeadingโœŽManual, Yoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Use Focus Keyword in 1st ParagraphโœŽManual, Yoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Use a Single H1 on Each PageโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Set an Enticing, yet SEO-Oriented Meta TitleโœŽManual, Yoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Write a Compelling Meta DescriptionโœŽManual, Yoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Use Subheadings for Content HierarchyโœŽManual, headingsMap Chrome extension๐Ÿ †๐Ÿ †๐Ÿ †
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Format and Style the Content ProperlyโœŽManual, Yoast SEO, SurferSEO๐Ÿ †๐Ÿ †๐Ÿ †
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Link to Relevant Inner PagesโœŽManual, Yoast SEO Premium๐Ÿ †๐Ÿ †๐Ÿ †
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Link out to relevant, authoritative websitesโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Never Link to a Page/Website with the Same Anchor the Current Page is TargetingโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Name Your Images ProperlyโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Set Images Alt TextโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Check for Social MarkupโœชYoast SEO Wp Plugin๐Ÿ †๐Ÿ †๐Ÿ †
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Check Dwell Time and Optimize ItโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Strike for the Featured SnippetโœŽOutcome๐Ÿ †๐Ÿ †๐Ÿ †
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Donโ€™t Over-OptimizeโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - Off-Page SEO
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Have a Solid Link Building StrategyโœŽAhrefs, SemRush, GSC, SurferSEO๐Ÿ †๐Ÿ †๐Ÿ †
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Build Foundational LinksโœŽAhrefs, SemRush, BrightLocal, Whitespark๐Ÿ †๐Ÿ †๐Ÿ †
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Interlink Social NetworksโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Guest Post on Niche-Related BlogsโœŽAhrefs, SemRush, Mailshake๐Ÿ †๐Ÿ †๐Ÿ †
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Ask Partners you've Worked with for a LinkโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Turn Brand Mentions into LinksโœชAhrefs, Brand24, BrandMentions๐Ÿ †๐Ÿ †๐Ÿ †
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Use Social Signals to Boost your Page RankingsโœŽAdvertising, IFTTT๐Ÿ †๐Ÿ †๐Ÿ †
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Schedule Social PostingโœชCoSchedule, NelioContent, OneUp๐Ÿ †๐Ÿ †๐Ÿ †
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TSC - Local SEO
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Claim your Google My Business ListingโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Claim Your Yelp ListingโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Claim your Bing Places for Business ListingโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Optimize ListingsโœŽManual, LocalViking๐Ÿ †๐Ÿ †๐Ÿ †
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Get on General Relevant DirectoriesโœŽManual, Ahrefs, BrightLocal, WhiteSpark๐Ÿ †๐Ÿ †๐Ÿ †
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Get on Niche-specific DirectoriesโœŽManual, Ahrefs, BrightLocal, WhiteSpark๐Ÿ †๐Ÿ †๐Ÿ †
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Reply to ReviewsโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Reach Out for ReviewsโœŽManual, Google Review Link Generator๐Ÿ †๐Ÿ †๐Ÿ †
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Publish Google PostsโœŽManual, OneUp, LocalViking๐Ÿ †๐Ÿ †๐Ÿ †
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Check for Site-wide NAP DetailsโœŽManual๐Ÿ †๐Ÿ †๐Ÿ †
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Have Consistent NAP Details Across the SiteโœŽManual, Website Crawler๐Ÿ †๐Ÿ †๐Ÿ †