| A | B | C | D | |
|---|---|---|---|---|
1 | ||||
2 | Futuramic | Sharp Tooling Solutions | Visoneering | |
3 | Business | |||
4 | Primary Services | Engineering / Manufacturing / Fabrication / Certification / Installation | Fixtures / Machining / Inspection | Tooling / Fixtures |
5 | Secondary Services | |||
6 | Primary Industry Served | Aerospace / MIlitary / Automotive | Aerospace / Defense / Automotive | Aerospace |
7 | Local / National | Michigan / Washington | Michigan | Michigan |
8 | Branding / Messaging | |||
9 | Hero Messaging? | No | No | No |
10 | Hero Tagline? | No | No | No |
11 | Prominent Claim(s) Touted? | Yes | Yes | Yes |
12 | Leading Differentiators | No | No | No |
13 | Overall Brand Positioning | Capabilities | Capabilities | Capabilities |
14 | Content | |||
15 | About Content? | Yes | Yes | Yes |
16 | Blog Content? | Yes | No | Yes |
17 | Localized Content? | N/A | N/A | N/A |
18 | FAQs Section? | No | No | No |
19 | Video Content Directly on the Site? | No | No | Facility Page |
20 | Comparison Charts? | No | No | No |
21 | Infographics? | No | No | No |
22 | How-To Content & Tips? | No | No | No |
23 | Extensive Product Details | Yes | Yes | Yes |
24 | Customer Stories? | No | Yes | No |
25 | Social Media Icons? | Footer | Yes | Footer |
26 | Customer Account Login? | No | No | Secure FTP |
27 | Conversion | |||
28 | Conversion Messaging (Sign up/Get a Quote)? | No | Yes | No |
29 | Prominent Offer Messaging? | No | No | No |
30 | Live Chat Available? | No | No | No |
31 | Newsletter Signup? | No | No | No |
32 | Trust / Credibility | |||
33 | Badges/Awards or Apparent Certifications? | Yes | Yes | Yes |
34 | Prominent Commitment / Purpose / Promise Statement? | No | No | No |
35 | Satisfaction Guarantee? | No | No | No |
36 | Reviews & Ratings? | N/A | N/A | N/A |
37 | Overall Website Impression | Good imagery, lack of strong B2B branding, poor page layout | Good imagery, lack of strong B2B branding, poor page layout | Good imagery, lack of strong B2B branding, poor page layout |
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