ABCD
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2 Months before
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S.NO Task Sub activities Notes
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1Create a personal Product Hunt account• Set up a personal account, Decide which profile we are going to use.
• Newly created accounts will need to complete the onboarding process before gaining access to post.
• Upload image, Introduction, headline, website, topics you are interested in.
When you set yourself up on Product Hunt you will need to make a personal account. That means no companies, logos or branding. This helps Product Hunt maintain high-quality user discourse and keep bots off of the site. Suggestions to create - Deepak's and Shivi's personal PH account
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2Relationship Building
• Help product makers, follow them on twitter and Linkedin and try getting their email id for your launch day email database
• Start posting meaning comments and upvotes daily to help product makers.
• Browse and list similar products to yours and lists people who like/commented or talking about them.
• Reach out to top 100-200 Product hunt influencers who have good followers on PH. Talk to them if they can able to give engagement on product launch day.
PH /LINKEDIN/FACEBOOK/SLACK groups - relationship bulding will be perfomed from 19/11/21. - Uttkarsh and Bani to take it forward.
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3Decide on a date and day and time to launch• Have a hard deadline of when you want to launch so you don't keep pushing it back
• The day of the week you launch matters. Monday - Thursday gets you the most engagement, while Friday - Sunday you are more likely to place higher		If you want to reach the maximum number of people, then publish it at 12 am and get as many early upvotes as possible (we suspect that the PH algorithm loves early upvotes and comments). If you, however, want to get more clicks on your product then schedule it for a morning publish (i.e, when people wake up and receive newsletters) - Mid Jan-2022.
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4Landing page & Ebook • Need to design E-book & Landing page
• Should be very high quality
• Should have clear call to action, form, offers, benefits etc.
• Client/customer testimonials
• Current clients.
• Highlight quotes or stats.
• Add Google analytics
Templates to be created before 15th/12/21. These Templates shall be created for hunters.
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5Find the Hunter Create a list of ideal hunter: An ideal hunter should fulfill the following 3 requirements:
• A high number of followers
• Several successful launches
• A few launches in your category
If a famous hunter launches your product:
• It will be instantly shown on the main page.
• All the followers of the hunter will be notified about the launch.
• It will provide the initial boost that your product deserves.
• People will take time to check the product out as it’s hunted by a famous person.
• Overall, it’ll give your product a head-start to the top.
LIST HAS BEEN CREATED - TO BE FINALISED
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6Prepare a great pitch/template for Hunter for Email or DM
You can follow the following tips to create a pitch to reach out to the Product Hunt hunters:
• Explain the problem that you’re solving
• Show the solution
• Show results that your early customers were able to receive
• Explain your motivation behind the project
• Talk a bit about yourself and/or your team, and most importantly
• Make your pitch sound personal
Most of the time, the email will be the best way to reach out to a hunter but Twitter can also be a go-to medium if you can’t find their emails. Also, it’s advised to start the process 4-6 weeks before the launch because it takes time. TO BE FINALISED
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7Hire a Graphics Designer To work on E-book templates and all the graphics work realted to PH launch
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8Data Mining to Emails to Hunters Collection of contact details (Email id or Linkedin link) of hunters added in the list and send them an email along with tool kitNeed to contact 100-120 people in a span of 10-15 days and finalised.
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9Create a hunter kitIn the hunter kit, you have to include the following information:

• Basic product details like name, tagline, description, URLs, square logo, etc.
• Gallery media showcasing a different part of the product (images, GIFs, videos)
• Whether the product is available yet or not
• Product’s pricing – free, paid, paid with a free trial or plan
• Promo code for the Product Hunt community (if available)
• Product Hunt (or Twitter) usernames of the makers
• The date on which you want your product to go live
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Pre and Launch Campaign template (Image and content)
• Prepare the Email template for PH influencers.
• Prepare the Email template for Linkedin Influencers.
• Prepare the Email template for Stori Team
• Prepare the tweet template to reach out to PH influencers.
- Prepare the media for the launch.
i) Linkedin team profile & company pages header with CTA
ii) Square profile image for Linkedin, twitter for each member and company pages.
iii) Square Linkedin images for Launch, 100 Upvotes, 500 upvotes, 1000 upvotes, Thank you for the support in the end of the day.
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11Create a list of related Linkedin and facebook groups and joined them • Build a loyal community (Linkedin + Facebook)
• Ask for feedback, not upvotes
• Contact with personal messages your close friends
• Ask your friends to share with friends and colleagues
• Send an email campaign to all your loyal customers asking nicely to have their feedback
• Change your Facebook group and page covers to announce the launch
• Publish on your timeline asking for a sincere feedback
• Let the team share the posts in the groups and DM the individual active user about the product hunt.
Share the posts with memebers of the groups by sending direct messages. Template for groups and messages to be created. Uttarsh - to focus on Linkedin Groups. Harshit- to focus on LinkedIn Events. Atishi - to focus on Facebook. Bani - To focus on slack groups. (15-20 groups mandatory).
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12Linkedin Contacts Import Linekdin contacts and add them to you Email campaign database
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13Prepare the List of Q&A for your community can ask• People will have questions and they may ask you in the Product Hunt comments, or on your social media posts or via email or DMs.
• And, it’s always a good idea to create a list of probable questions (and their answers too) that people might have.
• It’s a huge time saver on the launch day.
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14Indian Influencers activities Connect with Influencers and explain the process to upvotes and promote the product.
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