ABCDE
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0. OVERVIEW
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PROJECT PHASEELEMENTSOWNER(S)LOCATION
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1Setup & Admin
Secure necessary approvals and setup all systems and logistics for the project
Project code createdStaffing Manager10K
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Lock budget Project Principal, Lead and Manager
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Project folders (Dropbox and Drive) set up with naming conventionProject ManagerDropbox - 06 Projects
Google Drive
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Project code entered for expensesFinanceNexonia
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If required, partner / client deck templateProject ManagerFrom client, saved on Dropbox
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2Internal Kickoff
Convene the full project team for briefing and alignment on the project, roles, and work plan
Project Background Briefing:
Partner / Client (org overall and contacts)
Issue
Project Scope
Budget & Work Plan
Full Team, led by Project Principal and Project ManagerInternal Kickoff Meeting
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Team Composition:
Roles, Allocation, Expertise, PD Goals
Norms/Styles
Meeting Schedule
Flag any planned PTO
Special Internal Goals: IP, BD, Issue Areas, Racial Equity
Full Team, led by Project Principal and Project ManagerInternal Kickoff Meeting
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Project Goals/Client Success:
Identify purpose and opportunities connected to the work (for later reference in client kickoff deck)
Full Team, led by Project Principal and Project ManagerInternal Kickoff Meeting
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3External Kickoff
Convene the client and full Purpose team to formally kick off the project, re-align on key aspects of the SOW, and align on how Purpose and the client will work together moving forward
Team Introduction:
Who and roles, areas of expertise as applicable
Deck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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Define project success: From internal kickoff, align on what project success looks like as a group. Purpose brings our perspective and solicits client's input and feedbackDeck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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Workplan: Timeline and key deliverables, and likely more detailed workplan on first workstreamDeck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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Logistics: Align on check-in cadence, key decision-makers, review/presenting preferences (depending on the client, may be done separately)Deck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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Initial project conversation: If appropriate, use the opportunity to begin work on key initial project questions with key client stakeholders (can range from aligning on key stakeholders for interviews to going into deeper questions about their mission and goals)Deck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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Key next stepsDeck led by Project Manager with
work/input/meeting attendance from relevant team lead(s) providing key input (e.g. project principal, strategy lead, campaigns lead etc.)
Client Kickoff meeting
Client Kickoff deck on Dropbox
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4Mid-project check-inReview how finances are evolving, how the team is doing, map out renewal possibilitiesProject Principal, Lead and Manager
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5Project close
Formally close out project, including filing of necessary deliverables, end-of-project debriefs, and creation of BD materials
Written client confirmation of final deliverables acceptedProject Lead and/or project manager
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Archive final deliverables in project Dropbox folderProject Manager
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Internal team debrief/feedbackProject Manager and Project Lead
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Client debrief/feedback survey and interview + request permission to use project for promotion (reference; and case study, blog post, and/or list on website)Agency MD
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Follow-up client conversation on potential renewalProject Principal/Lead
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Client giftProject Manager
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Post-project Leadership Team debriefProject Principal, Lead and Manager
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Case studyProject team member
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Project report-back at staff meeting/pod-builderProject team
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Archive new/additions to our IPProject team member
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Blog postProject team member