CRO Process - Prioritizing

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q
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2	Idea list				Potential								Importance		Ease	Priority score
3					Impact on conversion								Overal impact		Technical implications
4					Type of influence	Visible within 5 seconds?	Scientifically proven?	Based on previous A/B test results?	Discovered through...				Device prio	% Revenue going through the tested page(s)
5					Type of influence	Visible within 5 seconds?	Scientifically proven?	Based on previous A/B test results?	Usability test	Client feedback	Webanalytics analysis	Webinteraction analysis	Device prio	% Revenue going through the tested page(s)
6				Scoring	Unique value proposition = 5	0 or 1	0 or 1	0 or 1	0 or 1	0 or 1	0 or 1	0 or 1	High = 3	0-20% = 1	Development time < 4hr = 3
7					Technology/ functionality / usability = 3								Medium = 2	21-60% = 2	Development time < 8hr = 2
8	Title	Page(group)	Device		Emotion/ Intuition = 1								Low = 1	61-100% = 3	Development time < 16hr = 1
9	Idea A	Shopping cart	Desktop		1	1	0	1	0	1	1	1	3	3	3	15
10	Idea B	Category page	Phone		1	1	1	0	1	1	0	1	3	2	1	12
11	Idea D	Homepage	Table		3	1	0	0	1	0	0	0	1	1	2	9
12	Idea E	Product detail page	Desktop		1	1	0	0	0	0	0	0	3	1	2	8
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