CRO Process - Prioritizing
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Idea listPotentialImportanceEase
Priority score
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Impact on conversionOveral impactTechnical implications
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Type of influenceVisible within 5 seconds?Scientifically proven?Based on previous A/B test results?Discovered through...Device prio% Revenue going through the tested page(s)
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Usability testClient feedbackWebanalytics analysisWebinteraction analysis
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ScoringUnique value proposition = 50 or 10 or 10 or 10 or 10 or 10 or 10 or 1High = 30-20% = 1Development time < 4hr = 3
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Technology/ functionality / usability = 3Medium = 221-60% = 2Development time < 8hr = 2
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TitlePage(group)DeviceEmotion/ Intuition = 1Low = 161-100% = 3Development time < 16hr = 1
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Idea AShopping cartDesktop1101011133315
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Idea BCategory pagePhone1110110132112
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Idea DHomepageTable310010001129
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Idea EProduct detail pageDesktop110000003128
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